Sofía López

Head of Social & Community at @magnific (formerly @freepik) | @upscaleconf staff | Art History & Scicomm | #GenAi #Astronomy | Also at @AstroCulturaSEA

[Sofía López @sofialomart]

https://t.co/GTnPibxume

[Alex Patrascu @maxescu]

If you think you’re working hard with AI, you’ll never match @techhalla

He’s always onto something new, even during the @upscaleconf talks:

[CHRIS FIRST @chrisfirst]

What an amazing first day here at @upscaleconf! Day is wrapping up, but we still have so much going on tomorrow.

See you then!

[Magnific @magnific]

Built something that works? Don't rebuild it. Flow it

Flows turn complex process into ready-to-run templates, curated by use case and industry

For you, for your team, for whatever you make next

[Magnific @magnific]

Now you don't have to stay inside Magnific to have that power

Magnific MCP brings in the tools you already work in

→ ChatGPT
→ Claude
→ Wherever you already create

Same control. Any platform

[Magnific @magnific]

On Day 1, @cuenca and @martinleblanc took the stage to present Agents

Your companion through your most complex work

Creative control, never out of your hands

[Magnific @magnific]

Most AI agents are built to replace creatives, we built ours to stay by your side

For the first time, what Agents learn is shared across your team.
You direct, watch the process in real time, and edit it live

Agents + MCP + Flows, just launched at Upscale Conf SF

[Sofía López @sofialomart]

@radbackwards @PauVivas @upscaleconf @J0se @Tesla Amazing talk! Happy to have you in the Upscale fam now 🙌🏻

[Linus ✦ Ekenstam @LinusEkenstam]

We’re live at Upscale Conf in San Francisco.

On stage right now we have @kevinroose and @CaseyNewton
talking about building in the age of AI

full house, the midway - lfg

[Alex Patrascu @maxescu]

The location this year for @upscaleconf is gorgeous!

[Sofía López @sofialomart]

@mattworkman 🔥🔥🔥

[Upscale Conf @upscaleconf]

Not in SF? We're streaming Day 1 of #UpscaleConf San Francisco live

Chris First (@chrisfirst) and Aaliyah Taylor are walking you through the talks, the moments and everything in between

Watch from anywhere ⬇️

[Gabriela Cardona @gcwalther_x]

The @magnific faaam💗

[Upscale Conf @upscaleconf]

The Magnific Stage is live and the energy is real

Come through to meet the team and your favorite creators, catch the demos, and get the full picture of the latest Magnific tools announced

[dar @radbackwards]

My friend @PauVivas asked me to speak at her conference @upscaleconf… I don’t like stages much or taking time off working on NEO but her husband @J0se took a chance on me and hired me at @Tesla when I was 19 and gave me my start so of course I made the time.

All to say— goodness always comes back to you. Be good to others always.

Love you @J0se @PauVivas

[Sofía López @sofialomart]

@radbackwards what an amazing talk!

[Upscale Conf @upscaleconf]

Dar Sleeper takes the stage at Upscale Conf with: "Build a Universe Instead"

Most companies think they have a marketing problem or a branding problem. What they really need is a universe with a great product at its core

#UpscaleConf

[Sofía López @sofialomart]

@1x meets @upscaleconf

[Magnific @magnific]

Day 1 of Upscale Conf SF 2026 starts now

The Midway is filling up. Two stages — Main Stage & Magnific Stage, and a workshop room

Two days of the people actually moving creative AI forward

Where to watch, what's on, and where to find us 👇

[Sofía López @sofialomart]

@BLVCKLIGHTai @Magnific_AI @upscaleconf 🔥🔥🔥🔥

[Sofía López @sofialomart]

@magnific 🫶

[Magnific @magnific]

The future of AI doesn’t happen in isolation

Before Upscale Conf, we invited artists, builders, and people pushing visual imagination forward to our SF office

A room full of ideas, creativity, and what’s next for Magnific

See you tomorrow at The Midway