Sofia Silva

Hi I'm Sofia and I'm a white Mexican who loves movies

[Sofia Silva @sofiasilva909]

@laceyreynish Hi Lacey! I liked how it discussed the differences between older generations and the iGen. It's interesting how we can see it as positive but other generations find it a waste of time. Because of cell phones we can stay connected with people: friends and family alike. #BUSM19

[Sofia Silva @sofiasilva909]

@lnmcleod Hi Lauren! I enjoyed reading this article and seeing a different perspective of tackling social media. I did not realize how impactful violent images and videos could be. I also did not know about PTSD-proxy. It was eye-opening to learn more about this. #BUSM19

[Sofia Silva @sofiasilva909]

Digital technology can be used for good but it is smart to understand that there can be negative consequences to it. This article showcases 3 ways technology can negatively impact your relationships #BUSM19
https://t.co/0W3wFsVCG4

[Sofia Silva @sofiasilva909]

@kiyongkim Digital technology can keep you connected with people that are long distance and update you on events. One problem with it is that people tend to act differently through technology rather than face to face. We need to treat people on technology the way we would in person #BUSM19

[Sofia Silva @sofiasilva909]

Here is an article that tells you step by step how to build a successful online advertising campaign. #BUSM19
https://t.co/nlfFotVIx5

[Sofia Silva @sofiasilva909]

@esleejihye Hi Esther! I think it is great how advertising campaigns can change your impact and reach. They did not have a huge following but now people know who Mint is and that is due to their marketing. #BUSM19

[Sofia Silva @sofiasilva909]

@heeyeonhong @kiyongkim Hi Kristy! I thought that it was genius of IHOP to do this. They got so much attention from this campaign. They had commercials for this on TV and they made it very vague so of course people would want to go in and see for themselves if the rumor was true. #BUSM19

[Sofia Silva @sofiasilva909]

@kiyongkim I think one of the best online advertising campaigns was Sephora's use of augmented reality through their new app. Now people can shop online easier because they can try on products virtually and test which one is best. It has boosted their online presence. #BUSM19

[Sofia Silva @sofiasilva909]

@smileyymaddie Hi Maddie! I think Android is very creative by doing this because it can distract people from being upset and can help them gain more traffic on their site #BUSM19

[Sofia Silva @sofiasilva909]

@lnmcleod @kiyongkim Hi Lauren! I love this 404 page. Even though it is simple it is creative and can put a smile on someone’s face because it is a recognizable character. #BUSM19

[Sofia Silva @sofiasilva909]

This video explains what a 404 page is used for and how you can use it to help boost more traffic on your site #BUSM19
https://t.co/8SxDnOxzn2

[Sofia Silva @sofiasilva909]

@kiyongkim Steve Madden has multiple ways of getting help on their 404 page and they conveniently have some of their products at the bottom of the screen so that you will come back to make a purchase #BUSM19

[Sofia Silva @sofiasilva909]

@maya_enos Hi Maya! I like how the article you found shows examples of how to use SMO to benefit your brand. It gave some simple examples. It is not meticulous or intensive material, you are trying to reach people. There is no code to know. #BUSM19

[Sofia Silva @sofiasilva909]

@kkizumigawa Hi Katelin! I love that you found a visual that clearly states the difference between SEO and SMO. This is something definitely that brands need to have framed in their office as a reminder of the difference between reaching computers and reaching people. #BUSM19

[Sofia Silva @sofiasilva909]

To showcase good use of SMO, check out this article that states the key parts of SMO and examples of brands that have used this to their advantage #BUSM19
https://t.co/vlRxyoAOKz

[Sofia Silva @sofiasilva909]

Here is a an article that simply defines the difference between SEO and SMO and describes what to do and what not to do with SMO #BUSM19 https://t.co/4CkB7wzhjw

[Sofia Silva @sofiasilva909]

@zarahnp Hi Zara! I love how a brand who is known only for their products is using their name as an advantage to get a message out into the world and make an impact. It is a great example for other brands to follow. #BUSM19

[Sofia Silva @sofiasilva909]

@MikaylaHays Hi Mikayla! I love this campaign video. I know it's a cliche to say that kids are the future but they used it to show how important it is to tell little girls that they can go into any career. It was smart of EasyJET to use the pathos strategy to get their point across. #BUSM19

[Sofia Silva @sofiasilva909]

Most SEO is tracked through a desktop but one major platform, Instagram, cannot be managed from a desktop. It is all mobile so you need to use different strategies. Here is an article that describes how to use SEO on Instagram. #BUSM19 https://t.co/v5VNN4TIzt

[Sofia Silva @sofiasilva909]

@kiyongkim The top #SEO tools that I found were:
Google Search Console: monitors and reports on your website's presence
Google Trends: shows trends of keywords
Ahrefs: Highlights what parts of your website need improvement
#BUSM19