Soupy

Trying to make ecom work 🇭🇺

[Glenn Nieuwenhuis @GlennNieuwenh]

How to run ecom to $1M+/month in 2027:

1. Pick a GREAT product (super important)

Before you look at any creative, check the margin.

You want a product that solves a real problem or triggers a real emotion, with enough room after COGS, shipping, fees and returns.

Calculate your break-even ROAS before you spend $1 on ads.

If the margin only works at a 4x ROAS, it's never going to scale.

Test it fast and cheap first, and only commit once the numbers hold up.

2. Build a brand around 1 hero product

A lot of stores with 50 random products and a nice logo are still general stores.

Pick 1 hero product, 1 clear customer and 1 outcome you sell.

Then make the ad, the product images and the first review on your page all say the same thing.

Write that copy in your customers' own words, pulled from competitor 3 star reviews, ad comments and Reddit.

The page has to answer every question, because almost nobody emails support before buying.

3. Build a creative engine

Media buying is maybe 10% of the result.

The rest is creatives, and $1M months come from a machine that produces them every week.

Hire editors early.

Post on Upwork and other job boards, show the pay and the hours, and give a test task before you hire anyone.

For ideas, scroll the organic feed and sort the Ad Library by most recent, so you see what's being tested right now instead of what already won.

Every concept gets a hypothesis before it launches.

Put the fundamentals in your naming convention:

- sub-avatar
- angle
- format
- hook

Then you can throw the data into Claude and see which angles are actually worth pushing.

Launch on Tuesday and Friday.

0 spend after 3 days means you kill it.

Anything with potential gets 7 days before you judge it.

When something wins, iterate on it with new hooks and new formats before you move on.

Formats come and go, so keep testing new ones, like the longer movie-style ads blowing up right now.

4. Keep the account simple

1 campaign for testing, 1 for scaling.

Roughly 30% of your budget goes to testing, more when you're pushing for scale, then back down once it's stable.

Go broad and let the hook do the targeting.

And never turn off a profitable ad because you're nervous about what Meta might do.

5. Profit first, revenue second

A $1M month at 5% margin is a lot of stress for not much money.

Track your P&L, not just your Ads Manager.

Check it every day, so a bad week shows up on day 2 instead of at the end of the month.

Know your break-even ROAS and scale anything comfortably above it.

A high ROAS usually means you're barely spending.

Your top of funnel ads will always look worse on ROAS, while they're the ones filling the funnel your retargeting closes.

6. Make every customer worth more

Getting a new customer only gets more expensive, so the money is in what happens after the first click:

- bundles with a clear saving
- upsells in the cart
- checkout upsells once Shopify Plus makes sense
- post-purchase flows

If email only brings in around 10% of your revenue, you're leaving money on the table.

Outsource it to people who do email and SMS full time.

SMS gets opened, and it's sitting right there in Klaviyo.

And plan offers around the calendar, like a separate Cyber Monday offer instead of repeating Black Friday.

7. Build a backend that doesn't break

At this level, the problems that kill stores are rarely the ads.

Test like a dropshipper, then put stock at your agent or 3PL in China to cut processing time.

That keeps your cash flow flexible, because shipping stock to the US by boat means paying months in advance.

Have a backup supplier before Q4 hits.

Have backup ad accounts and a plan for when your payments get held, because at some point it happens to almost everyone.

And watch your cash, since Meta bills you every day while suppliers want their money upfront.

Answer customer service fast too, because slow replies turn into chargebacks.

8. Hire specialists and get out of the way

You can't edit ads, answer emails, run the account and plan creatives at $1M.

Reinvest profit into people who are better than you at one thing:

- editors and designers
- a media buyer
- an email agency
- customer service

Your job becomes creative strategy and the decisions nobody else can make.

9. Add channels after Meta is stable

Once Meta runs consistently, Google can catch the people searching for you after seeing your ads.

Shopping and branded search are the easiest place to start there.

New countries can come after that, with the store, ads and emails translated properly for each market.

Going omnichannel at $20k months just splits your focus.

Lightwork.

[zm01 @z012001]

few insights on our creative process to hit $200k day in less than 3 months:

1. traditional creative strategists are obsolete, our creative team is literally 3 editors (@argon_delta)

2. manual intent no longer exists (sort of)

with the tools that exist, we were able to step away and play 2k and geometry dash..

while all research, swiping, scripting, editing, and learning were fully automated

there is no need to waste time reading breakthrough advertising or manually trying to learn and study your customers thinking patterns

the focus for us was on optimizing and automating our entire workflow to pump out ads that are as good as whatever the top ecom brands are doing right now + focusing more on volume rather than intent to learn much faster

3. there is zero need to reinvent the wheel, swipe what works and remake for your own product.

"learning" how to make ads doesn't exist anymore

whatever people say about "you can't just oneshot ai to take a swipe and make it for urself" is false to an extent.

your ego is stopping you from handing off creatives to ai because you keep reading that it isn't good enough yet.

3. EVERYTHING is automatable with ai

there is nothing in the process of making creatives that requires human work anymore, and if you don't get ahead you will get gapped very shortly during this new meta of ecom.

may or may not talk more about this in the future

there is a LOT of gaps i'm not filling in this tweet, if you're pushing some solid rev feel free to dm me about anything i mentioned.

[Soupy @soupy1x]

@z012001 @argon_delta Crazy insights tho, I still hear everyone says you need manual research etc. Crazy work, yall killing it

[Soupy @soupy1x]

@MattOrlic META

[Soupy @soupy1x]

End of day 2
Meta overspent again, but thats fine, my concern is that Im getting decent soft metrics on my natives but not a single atc or sales. I will test another batch at reset, we will see if it improves anything

[Soupy @soupy1x]

@z012001 Whats your testing method for a product launch. Testing with statics/natives?

[Soupy @soupy1x]

@skepticalagency Yeah, that happened most likely. Today looks fine on the click side

[Soupy @soupy1x]

Something is just straight up not working meta says I have 72 link clicks but my shopify dash only says its 30. half of the people does not even arrive to my website. Anyone know how to fix this???

[Soupy @soupy1x]

@Noahtozero Keep crushing, lock tf in

[Soupy @soupy1x]

@MavonShopify Right thanks mate

[Soupy @soupy1x]

Day 2 of the new product. Most of my spend went to the statics I made yesterday. The cpm and cpc is just insane on it, but it got 1 atc and 1 ic so far. I let it spend a bit more see where it goes. Other than that ill just wait. I had one ic and they did not bought anything so I will check the recordings of it, and maybe upgrade my cart.

[Soupy @soupy1x]

@MavonShopify Yeah today is way better ngl. The numbers are closer. Probably my traffic was junk yesterday

[Soupy @soupy1x]

@MateuTost Supplements and Us only

[Soupy @soupy1x]

New Product test day 1

Yall can see the spend zero sales so far. I dont judge too early. My cpms are actually pretty good while Im only running to the US. Cpc is decent for me aswell, but ctr is horrible. I have to diagnose why my ctr is dogshit, maybe cuz of my images of my natives.
See yall later with another post

[Soupy @soupy1x]

@77systems_ai Will do thanks mate

[Soupy @soupy1x]

@skepticalagency Thanks for the insight. I actually checked my page speed and I wont lie its not perfect but its loading pretty fast. Also the URL matches aswell

[Soupy @soupy1x]

Cooked up 9 more images for my most spending native ads. I only changed the images. I will keep the hook+body copy the same and same avatar/desire that got the most spend. We will see if it will lift up my ctr and actually get some sales

[Soupy @soupy1x]

$100 spent so far today. Cpm is good ctr is horrible and cpc is decent. I already made 10 static ads to launch at reset. I will iterate on the top spending avatar and make more natives around that. Lets see how it will perform

[Soupy @soupy1x]

@lukasenECOM Yes, basically all of the natives are in a "Personal-discovery story format"

They are around 1300 to 1500. I might try longer versions of it, but i think this is the sweet spot for it imo.

[Soupy @soupy1x]

@lukasenECOM Thanks G, and its only US aswell. Gotta up the ctr for sure. dont sleep on natives ngl, thats the move