sourik

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Tomas Pueyo @tomaspueyo]

50% of humans live in this circle
But why?
It's not a coincidence

It's because of a single, massive accident
Why?
Let's zoom in:

[sourik @sourik]

@rustybrick How will this affect Google's ad revenue ?

Search page Ads are not visible above the fold.
Likely won't be clicked.

Content Sites running Adsense might get lot less traffic due to questions being answered by the Search Generative AI.

[sourik @sourik]

@paulg @oskarth People think all the time.
Most are unable to articulate their thoughts - to themselves and to others.

Writing helps you take the time to understand and structure your thoughts, then express them in a coherent manner.

[sourik @sourik]

@paulg @oskarth People think all the time.
Most are unable to articulate their thoughts - to themselves and to others.

Writing helps you take the time to understand and structure your thoughts, then express them in a coherent manner.

[sourik @sourik]

@balajis @LukeGromen @PeterSchiff 'If accepted by the market' ... Gold at $20k / oz works out great for India.

Indian Households supposedly own 25,000 Tonnes of Gold.

Fort Knox at 147 Million Ounces is about 4,500 Tonnes. That's if all the Gold is still there.

https://t.co/oVM7u5xrP2

[sourik @sourik]

@beiwatch @PeterSchiff @JamesSabadin @CNBC Uses of Gold
https://t.co/zkmU9O4hoK

[sourik @sourik]

@daveg @andrewchen Great point. You see the same with many great writers, directors, musicians, standup comedians etc

Their paths crossed, before they made it big.

The environment - the space and the time - was influential.

[Balaji @balajis]

It's a recession when your friend loses their job, and it’s a depression when you lose yours.

It’s the flu when no one you know has it, and it’s the plague when someone you know does.

[Mark Dalgleish @markdalgleish]

Imagine if you no longer had git and had to collaborate via shared files on cloud drives.

You don't have to imagine—just become a designer.

[Mikeal Rogers @mikeal]

This is getting absurd.

[austin walker @austin_walker]

OH HOLY SHIT. I figured out what we should do with the new 140 characters.

´•._.•´¯`•._.•´Forum Signatures Are Back Baby`•._.•´¯`•.¸¸.•´

[Khai @ThamKhaiMeng]

Never ignore a hunch, an instinct, an intuition, a sixth sense. It's creativity trying to tell you something. #AWNewYork #OgilvyAWNewYork

[Khai @ThamKhaiMeng]

Fear is a demon that devours the soul of our creativity, it dulls our appetite for mischief, it sucks away our imagination.

[Mike Coutermarsh @mscccc]

Why won't this CSS change?!

Restart server

>Nope

rm -rf everything

>Nope

rebuild dev env

>Nope

Oh wait, I was looking at production

[Kyle McDonald @kcimc]

if you see a camera in public, assume it's estimating age, gender, attention, smiling, glasses... this tech is pretty cheap now https://t.co/mgW2vkwTtt

[Erik Wittern @erikwittern]

HackerNews comments on Angular 4.0 being released...