Pale Google Ads, we’ve managed over Ksh. 20 Million in advertising spend for our clients over the past 3 years.
On average, that budget has delivered 30x return on investment.
We also run ads on Facebook, Instagram, and TikTok,
But one thing remains clear…
No channel comes close to Google Ads.
And here’s an interesting fact:
Google Ads is not popular in Kenya.
Why?
Because to succeed there, you really need to understand how it works.
Otherwise, you’ll burn through your budget quickly without seeing results.
That complexity makes many people give up on it.
By the time a user clicks the “Continue” button, they’re already sure about the amount they have entered.
I still have the MySafaricom app, and that’s exactly how it works.
There’s both a “Done” button and a “Continue” button, which only becomes active once I’ve entered the phone number and the amount.
As a developer, I’m sure you’d agree that the goal is always to minimize the number of clicks required for a user to reach their end goal.
Global Live Chatter Sweeps Technology, GLCST®™ {GOD'S EARS®™} Red Flagged An Active State–Sanctioned Secondary Kill Order Against Allan @Ademba_47 Over ^Niko Kadi^ Youth Mobilisation And/or @IEBCKenya Registration ~ Global Command @GIST_Gov With UK @GCHQ And USA @CIA & @NSAGov.