Holly MacDonald

I run Spark + Co. We build instructional products. Lives rural, works urban. Bit of a whale nerd.

[Holly MacDonald @sparkandco]

The 5 Latest Trends In Training For 2024 And How You Can Take Advantage https://t.co/KJ0UjglCRy - includes a great article from @AceThatTest on research and learning

[Holly MacDonald @sparkandco]

@BCFerries is the Skeena queen still running late?

[Holly MacDonald @sparkandco]

I was recently cleaning out some old files and came across a stack of articles that I had thought were worth saving. I found this one, which feels like it could be have been written today.

"Why Can't we get Anything Done?" (2007 -…https://t.co/euI3PPPye4

[Holly MacDonald @sparkandco]

I was cleaning out some things I had in boxes recently and came across a couple of things that made me smile.

In 2013 we developed training for a client around remote work and virtual meetings. One article even features @dpontefract where he offers this…https://t.co/mmEUdaLd8W

[Holly MacDonald @sparkandco]

Great episode. This reminds me of the conversation you and I had on using the Value Prop Canvas! https://t.co/wR1JZ3SpZL

[Bill Cushard @billcush]

I joined the #CustomerSuccess Channel podcast to talk about how #customereducation can drive #SaaS growth using the the customer education growth framework https://t.co/ZZMEoB90df

[Holly MacDonald @sparkandco]

Fantastic article from @thegrowthpilott hat is relevant to #CustomerEducation but also anyone else who is developing an #InstructionalProduct.

This is one of those articles that you squirrel away for reference as it has lots of actionable points. https://t.co/WvREszpOQR

[Holly MacDonald @sparkandco]

This was such a good conversation with @LightbulbJo and Bianca Raby. Thanks @AndrewJacobsLnD for the opportunity to meet and talk with some very smart women about learning. https://t.co/rTdrTsH9nd

[Holly MacDonald @sparkandco]

Say it louder for the people at the back!

This is what taking a product approach to ID or building an #InstructionalProduct means. It's as learner-centric as you can get.

Why should someone exchange their time, attention or money for what you offer? D…https://t.co/jPtxG8GjtU

[Holly MacDonald @sparkandco]

Anyone in #InstructionalDesign or #CustomerEducation will recognize this... https://t.co/y9No7NLqbZ

[Holly MacDonald @sparkandco]

Some really good points in here. #InstructionalProduct https://t.co/vmWcBCGvIO

[Holly MacDonald @sparkandco]

So many points in these 3 episodes! Excellent discussion @avramescu and @davederington.

Although you never use the term #InstructionalProduct, that's what it sounds like to me. Positioning, packaging, pricing, promoting are all pr…https://t.co/Hq6iGIcfBS https://t.co/q6BrImXmnk

[Holly MacDonald @sparkandco]

This is such a great observation and I think it applies to stories and narrative elements, not just video. I always learn something from @TomHickmore's posts.

"If you’ve done a half decent job, without prompting, the viewer will a…https://t.co/Bd0J45Z9Co https://t.co/74GlXjLjjy

[Holly MacDonald @sparkandco]

An interesting construct. Learning from someone ahead of you on the journey not just “experts”.

[Rob Go @robgo]

I'm really excited about our next Accelerator Class.

On shift we are making is towards what we are calling "alumni pods".

The profile for these will be teams with some strong connective tissue committed to working together to pursue thesis area.

[Holly MacDonald @sparkandco]

@AngelaSterritt @cassidy_fraser They are still focused on healthy relationships and now have online options too https://t.co/EJjTor3wYa. They’d love to work with more schools!

[Holly MacDonald @sparkandco]

@The_CDR This is such a need, please share any good resources you have!

[Holly MacDonald @sparkandco]

@BCFerries Ok that’s what I thought. We’ll keep monitoring. Sounds like you are going to have a very busy day. Thanks for keeping us up to date.

[Holly MacDonald @sparkandco]

@BCFerries is the sailing from Long Harbour to Tsawwassen at 4:45 today still running?

[Holly MacDonald @sparkandco]

@BCFerries Ok thanks - there’s no current conditions page for Long Harbour is there?

[Holly MacDonald @sparkandco]

Nice and concise!