Sarah Strobhar

Chief Revenue Officer at Upbound. AI Growth Leader. Industry GTM. Lover of Fast Cars & Strong Coffee.

[Sarah Strobhar @sstrobhar]

An experience I'll remember forever: The Great Wall of China, Mutianyu, March 2019. @MITSloan

[Harvard Business Review @HarvardBiz]

The firms that see the greatest results from AI will be those that prepare for both the opportunities and threats the technology presents. https://t.co/M5Dwbw8LSX

[The Wall Street Journal @WSJ]

Anthropic is calling for top AI labs to weigh slowing the pace of development, suggesting that AI systems are advancing so rapidly that they may soon be able to improve themselves without human intervention in ways that could pose societal risks. https://t.co/8c7xkeX17B

[Chamath Palihapitiya @chamath]

Control plane! Control plane! Control plane!

You will hear this term of art a lot going forward. Why?

Because in this next phase of AI, companies will want something to sit above the models. They will want control over their AI spend. They will want the flexibility to pick certain models over others, to have flexibility on spending their budgets and more tightly tying that to measurable outcomes.

But most importantly, leaders will want to have INTENT around their AI spend.

Vibe coding is dead. Now comes the serious ROI driven analysis that is associated with every other serious business initiative.

This is why we built Software Factory.

Learn more here: https://t.co/fkfTXgdfXK

[MIT Sloan School of Management @MITSloan]

Few organizations have parlayed AI experimentation into initiatives that move the needle on critical business metrics. Researchers from @MIT_CISR have identified five common mistakes impeding AI success.

Learn more: https://t.co/MyuHwkoqPt

[Merge News @mergenewsapp]

Upbound evolves Crossplane into intelligent control planes for the Agentic AI era, enabling autonomous, programmable infrastructure management.
#crossplane #upbound #intelligentcontrolplane #agenticai

[Anthropic @AnthropicAI]

Our internal data shows Claude is accelerating AI development—a possible path to recursive self-improvement, or AI autonomously building a more capable successor.

It’s happening faster than we thought, and the implications deserve greater attention. https://t.co/OVVPJO7VQx

[Darryl Ruggles @RDarrylR]

Crossplane is a really interesting approach to Infrastructure as Code (IaC). It extends Kubernetes to manage cloud infrastructure using the same declarative approach you use for workloads. You define infrastructure as CRDs, apply with Kubectl, and let the control plane reconcile actual state with desired state. If you're already running Kubernetes, managing infrastructure through the same API and tooling has appeal.

A key differentiator from Terraform or Pulumi is the self-healing control plane. Crossplane continuously monitors and reconciles, automatically correcting drift without manual intervention. Extensibility comes through Composite Resource Definitions (XRDs) for custom abstractions and Configuration Packages for reusable bundles. Crossplane offers multi-cloud support without vendor lock-in.

Dr. Magesh Kasthuri shows an example of deploying a web application with PostgreSQL on Azure including installing the Azure provider, configuring credentials, defining resource classes, and deploying managed resources. This is a good introduction if you're exploring Kubernetes-native infrastructure management.

https://t.co/wm0CesgqEd

[CNCF @CloudNativeFdn]

🚀 Big news! Crossplane has officially graduated within the CNCF ecosystem!

With 3K+ contributors, 100+ releases, and integrations across the full #cloudnative stack, Crossplane is powering the next era of intelligent, secure, and scalable cloud operations and platform engineering.

Read more here: https://t.co/Fnxw3un5PN

[Sarah Strobhar @sstrobhar]

https://t.co/ipzBTb8kyH

[Sarah Strobhar @sstrobhar]

“Enterprises are racing to harness AI, but traditional infrastructure can’t keep up. Upbound is enabling customers to run their platforms at AI speed, where intent becomes execution. The result is faster developer velocity, better security, and greater operational efficiency.”

[Sarah Strobhar @sstrobhar]

🎓 Incredibly excited to share that Crossplane is now officially a Cloud Native Computing Foundation (CNCF) Graduated Project! This milestone is a defining moment for how enterprises intelligently build and operate cloud platforms at scale. #upbound #cncf

[upbound @upbound_io]

🎓 Big news: @crossplane_io, created and open-sourced by Upbound, is now CNCF Graduated! Declarative control is shaping the future of infrastructure delivery.
This milestone sets the stage for what’s next: the Intelligent Control Plane. 🤖

🔗 Learn More: https://t.co/cULflhAaWx

[crossplane @crossplane_io]

A big step in our efforts for graduation of the Crossplane project! The due diligence has now been published - feel free to show love for Crossplane with reactions on the application and DD linked below! 👍❤️🎉🚀

https://t.co/vjiCuOzxFy
https://t.co/FBdoPxdsZT

[upbound @upbound_io]

See what’s new with the Upbound team at #KubeConAtlanta!

📍 Booth 940
💡 Live demos, hands-on features, & exclusive swag
🤝 Chat with the creators of Crossplane
🎟️ Access to invite-only events for attendees all week

Book your 1:1 early → https://t.co/P1iKi699Ek

[Sarah Strobhar @sstrobhar]

Thrilled to share that I’ve joined Upbound as Chief Revenue Officer. Excited to join @bassamtabbara and the @upbound_io team to help enterprises future-proof their platforms for the Agentic AI Era!

[Bassam Tabbara @bassamtabbara]

Big news at Upbound: I’m excited to welcome Sarah Strobhar as our new Chief Revenue Officer. Sarah’s leadership will be instrumental in helping us reimagine infra platforms not just for humans, but for AI agents as well.

https://t.co/UaHwjtvH1R

[Werner Vogels @Werner]

Amidst all the Generative AI hype, it's important to remember that it's all about good data. In the words of @SwamiSivasubram, "Your data is the differentiator and key ingredient in creating remarkable products". #AWS #Bedrock
https://t.co/LNhIkr6TRv

[Sarah Strobhar @sstrobhar]

Excited to celebrate a combined 5 years at Amazon Web Services! Proud to receive my “yellow badge” and continue contributing to this AWSome company. It’s always #DAY1.

[Adam Selipsky @aselipsky]

Nice picks here, @LarryFitzgerald! Which play should get the @NFL moment of the year? @NextGenStats is powered by @awscloud! https://t.co/ir4p4GUZGh

[Joe Lemire @LemireJoe]

The PGA Tour Is Upgrading ShotLink; How the System Run on the AWS Cloud Can Help Attract More Fans, New Players in the Long Run https://t.co/kLMaQTGyzw