Stan

Tweeting about marketing until someone hires me to do it | Prev @XBorgHQ @noncitizen_

[Stan @Stanunlocked]

All good things come to an end.

After 11 incredible months, my time at XBorg has come to a close.

A little over a year ago I joined CT. A few weeks later, Connor DM’d me about a social media role at the company.

I had no idea that message would lead to one of the most formative periods of my career.

I’m incredibly grateful to the XBorg team for trusting me with the opportunity and letting me prove myself beyond what was written on my resume.

Over the past year I’ve learned more than I could have imagined and become a far better marketer than the version of me who first joined CT.

Now I’m ready to take that experience and bring it to the next project.

Let’s cook again 👨🏾‍🍳

[Stan @Stanunlocked]

In mid-February, I joined CT with a goal to get a marketing role before I turned 19 in Jun.

I joined @noncitizen_ a month later as a Social Media Intern and learned a lot.

Now, I’m joining @XBorgHQ as their Social Media Manager. Still a bit surreal. Still very grateful.

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@jayair elite trolling

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@Riowgmi see you went on a swim with @0xFloWolf

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@Tristanrhee3 I hope they do. Using AI completely defeats the point of UGC in the first place

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@ErenOnChain I saw a post earlier from a “big” account that said to not trust companies with women founders (talking about ostium I’m guessing) and a reply said to not trust companies with women in growth positions (also talking about ostium). Crazy how normalized sexism is in crypto

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@0xAndros Reallll

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@0xJonnyDee @DivineSylv1r for some reason I always thought you were married

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@Rusya_Solus omg I missed you. welcome back!

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@paul_smir Congrats!

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@usamankhan007 lol

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@ProofofIntern “-have a schedule, but make it flexible & adaptable for trends/changing narratives.”

I scheduled a tweet about this yesterday 🤣

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@bogwitch When is it my turn?

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@uttam_singhk “Claude just killed tinder”

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@justdavid0x Happy it helped!

[Stan @Stanunlocked]

The better you understand your audience, the easier it becomes to find content ideas.

That’s because content ideas are the output of a good process, not the starting point.

Here’s what that process looks like: 🧵

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@tozzykay04 Thank you 🫡

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@PhiloSourabh How do you find so many people to dm? 🤣

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@kearneyy Chad

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@doublezer0seven Very very different

[Stan @Stanunlocked]

6. Content calendar

Scheduling is the final step. By this point, you already know:

1. Who you’re creating for
2. What problems they have
3. What questions they’re asking
4. Which ideas to create
5. How to present them

Now all that’s left is deciding when to publish.

[Stan @Stanunlocked]

5. Formats

Not every idea should become a thread. Choose the format that communicates the idea best.

Some ideas are better as tweets, others work better as articles or videos.

The format should serve the idea, not the other way around.