Chris Steele

pr and advertising / east collingwood / human logo

[Chris Steele @steelecws]

@hecivan70 @NickFinsUp The best penalty takers are the ones who... take penalties a lot.

[Chris Steele @steelecws]

@football360au Let’s use data to select the GK for the shootout but do the opposite for the takers and go purely on vibes, got it

[Chris Steele @steelecws]

@TheRealBozza @Socceroos @FIFAWorldCup Thought we shaded it with a pretty good performance. No non-OG goals in 3 games though probably deserve to be out. Handed them the shootout though.

[Chris Steele @steelecws]

@Coventry_City 👏🏼👏🏼

[Chris Steele @steelecws]

the most meaningless american stat

[naja @boydivisiun]

U WOULD JUMP IF SOPHIE MADE IT

[Chris Steele @steelecws]

@FPLfrasier amad

[R/GA @RGA]

Publicis and WPP

[𝐛𝐚𝐛𝐚'𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐛𝐨𝐲 @SardineTruther]

This is a great thing for young journos to think about, but sadly you would be hard pressed to find cases like this again.

The reason being it all went to shit when the government introduced the Media Bargaining Code after being strongarmed by News Corp and Nine, who subsequently tanked their own investment.

Pedestrian, and other sites that relied on social traffic for clicks, would then arbitrage this traffic through a paid media/sales division, organic (and paid) social media traffic kept CPMs low and users high, making advertising an attractive prospect for media buyers.

When the Media Bargaining Code came in, Meta, Google and other social media providers then had to PAY to host news articles embedded on-site, to which they said "Uh, no" and downweighted their prevalence within their content management systems.

This meant that traffic to these sites plummeted to next to nothing overnight, which meant the advertisers didn't want to buy media on site anymore, which meant no one was getting paid.

"Wow, fuck Facebook!" you might say. But Facebook didn't push for this daft, spiteful and predatory legislation, it was Australia's legacy media conglomerates that conspired to push smaller publications out of the market and remove their primary source of revenue - online traffic and eyeballs - which in turn made them unviable and made building/monetising small-scale publications extremely difficult. The government was all too happy to push it through as if it were a great win for "little Australia".

Wonder why culture sites suddenly disappeared, and social media platforms completely changed from stuff you actively liked and engaged with, to complete random bullshit overnight?

The modern equivalent is creating social media accounts to host the content, rather than the content being owned and hosted independently, which ensures ad revenue stays with the social media platforms and makes third party monetisation much harder.

You simply can't hate Australian oligopolies enough.

[Chris Steele @steelecws]

@VinceRugari @Ronaldingo14 not this herald sun surely

[Chris Steele @steelecws]

@MarkDiStef @gearside genuine q, why would the creator have sold to the abc when there was a way better pathway to mega $ on the table from an international option? Weren’t they also kind of vindicated in doing that?

[Chris Steele @steelecws]

@notsuwaid Zidane

[Chris Steele @steelecws]

@jaimet0me @BlancaIloe I didn’t.. until you :(

[Chris Steele @steelecws]

@JamieRaynor Who underrates Harry Kane?

[TV Idents @IdentEveryHour]

Ten - 1997 - Australia

[Chris Steele @steelecws]

@Johno_ @cleary_mitch this literally described nursing him

[Chris Steele @steelecws]

@brisbanelions where do I report this vandalism

[Chris Steele @steelecws]

@hubermanlab @EricSimons wait a minute is this where ‘counting sheep’ comes from? same eye tracking movement and repetition etc

[Chris Steele @steelecws]

@MySportsUpdate @TheFFWPodcast don’t understand nfl rules and no idea what he’s saying but this is compelling af

[Chris Steele @steelecws]

@dxfineo @hawks2767 2x police 4 seccies 😂