Global moments come to life on X! @milanocortina26 took the world by storm, and sports fans flocked to the timeline—generating massive numbers since the opening ceremony:
› 4.2M posts
› 10.5B impressions
› 186M engagements
We’re excited to partner with Warner Bros. Discovery for the upcoming Winter Olympics in Italy.
@WBD will share exclusive behind-the-scenes content and select highlights on X channels, fusing X's real-time sports conversation with WBD’s networks and streamers.
https://t.co/MDrmkxyzK8
Over the last few months, we scoured the world for the top posters in every niche & country
We've compiled them into a new tool called Starterpacks: to help new users find the best accounts—big or small—for their interests
⬇️ Reply below with a topic you're most interested in
We'll be rolling out to everyone in the coming weeks.
Il mio primo post, insieme ai ragazzi di X!
Quale migliore occasione per inaugurare il mio profilo se non per raccontare un evento in cui abbiamo parlato di sport
Grazie @stefaniabaldi e @crisnulli
What an electrifying day in Milan! We hosted our top brands and partners ahead of the Milano Cortina 2026 Winter Olympics. At X, we're the heartbeat of every conversation - gearing up to light up the games and bring the magic to your timelines! Special thanks to our incredible special guests @CattaneoTweet@nikolajmemola@MassimoAmb5131!
This morning we shared with our partners in Italy, how to leverage X for the upcoming @milanocortina26 Winter Olympics, together with @anismenal@stefaniabaldi and Olympic athletes how X is relevant in the global events, like Winter Olympics.
It has been a pleasure to have received our 🇮🇹 advertisers and partners this morning in Milan to discuss Sports on X.
Feeling the energy and rising passion for the upcoming @milanocortina26 Winter Olympics with special guests as @CattaneoTweet@nikolajmemola@MassimoAmb5131!
On vista delle Olimpiadi Invernali Milano Cortina 2026! Abbiamo riunito i nostri top partner italiani, per condividere come X sia il cuore pulsante di ogni conversazione, anticipando insight e terminando un panel d'eccezione, con @CattaneoTweet@nikolajmemola e @MassimoAmb5131