Steff

Building Zelion AI.
The open reference for AI brand rankings. Measuring what AI says about brands when consumers ask

[Steff @stefanramiirez]

@colossal Finally.. ask me now which one came first, the chicken or the egg

[Steff @stefanramiirez]

@icanvardar Cursor-X

[Steff @stefanramiirez]

Why didnt Antrophic just tell Mythos to fix Opus, making no mistakes?

[Steff @stefanramiirez]

@gaganghotra_ @harpreetchatha_ spot on

[Steff @stefanramiirez]

@jakezward how do I trust it to give me the best option? And will it be influenced by ads? This is the future regardless but probably something i would think of in the beginning

[Steff @stefanramiirez]

@brodieseo @serplens quite cool. Congrats! Would be interesting to know how you got to the problem

[Steff @stefanramiirez]

@forgebitz Look at polaroid

[Steff @stefanramiirez]

@nathangotch we are standardizing the prompts with zelion. from the get go, it didnt make much sense to to allow for manipulation in that way, lots of bias

[Steff @stefanramiirez]

@SEOKeval partially true, the measurement layer is completely different

[Steff @stefanramiirez]

@ClimStefan are you saying that the latest claude skill/update/agent/s is does not generate instantly 100 mrr ? need to refresh my feed again

[Steff @stefanramiirez]

@gaganghotra_ quite strong play btw

[Steff @stefanramiirez]

@ctwtn Thing is a lot of geo tools has biases from the users

[Steff @stefanramiirez]

Marketing today is just opinion pieces, ”good marketers”=more opinion pieces out there than the average

[Steff @stefanramiirez]

@thedankoe And anyone wanting to dig deeper, look into the viral article from Dan taking about this in detail. So much value

[Steff @stefanramiirez]

@craigzLiszt We see it today already. How big the influence from AI is for the receiving end. With ads, this just becomes bigger

[Steff @stefanramiirez]

@auralix4 Ah, nice to see it happening

[Steff @stefanramiirez]

@eliana_jordan Prob underrated use case. Ofc a deep understanding and ability to ask questions and reason is needed (also type of output you are looking for) to steer the responses (or prompts) then into another LLM with the right structure and output you actually want. Yes

[Steff @stefanramiirez]

B2B demand doesn’t disappear.
It concentrates.

I’ve been reviewing engagement data from a recent B2B outbound + lifecycle setup, and one pattern keeps repeating.

Across a completely cold B2B audience, overall CTR stabilizes around ~11%.

But the real signal isn’t the average.

Once intent reveals itself (content consumed, curiosity expressed), engagement concentrates very fast.

That’s consistently where we see:
• 50%+ open rates
• 60–70% CTR in downstream sequences

Same audience.
Same product.
Different moment of awareness.

The takeaway for me wasn’t about writing better emails.
It was about how B2B buyers move through awareness.

And about designing systems so handoffs happen when intent is real, instead of forcing everyone through the same funnel at the same speed.

In B2B, demand needs to be allowed to surface — then handled correctly.

Screens below for context.

[Steff @stefanramiirez]

@thedankoe AI has become the ground on where decisions contexts are laid. Subtly or even bluntly influencing all our own thought processes/current or future decisions in some way shape or form. Think on that for a bit on what it means