@jakezward how do I trust it to give me the best option? And will it be influenced by ads? This is the future regardless but probably something i would think of in the beginning
@nathangotch we are standardizing the prompts with zelion. from the get go, it didnt make much sense to to allow for manipulation in that way, lots of bias
@eliana_jordan Prob underrated use case. Ofc a deep understanding and ability to ask questions and reason is needed (also type of output you are looking for) to steer the responses (or prompts) then into another LLM with the right structure and output you actually want. Yes
B2B demand doesn’t disappear.
It concentrates.
I’ve been reviewing engagement data from a recent B2B outbound + lifecycle setup, and one pattern keeps repeating.
Across a completely cold B2B audience, overall CTR stabilizes around ~11%.
But the real signal isn’t the average.
Once intent reveals itself (content consumed, curiosity expressed), engagement concentrates very fast.
That’s consistently where we see:
• 50%+ open rates
• 60–70% CTR in downstream sequences
Same audience.
Same product.
Different moment of awareness.
The takeaway for me wasn’t about writing better emails.
It was about how B2B buyers move through awareness.
And about designing systems so handoffs happen when intent is real, instead of forcing everyone through the same funnel at the same speed.
In B2B, demand needs to be allowed to surface — then handled correctly.
Screens below for context.
@thedankoe AI has become the ground on where decisions contexts are laid. Subtly or even bluntly influencing all our own thought processes/current or future decisions in some way shape or form. Think on that for a bit on what it means