STEMulate PR

PRSSA National affiliate Regional Conference co-hosted by UNC + NC State chapters – focusing on public relations in science, tech, engineering + math fields

[STEMulate PR @stemulatepr]

“What you need to be doing now is working on your network.”-Travis Bullard, @apcoworldwide (Raleigh) Director of Corporate Communications, on navigating the job market.

[WCU PRSSA @WCUPRSSA]

Thank you Nancy Pekarek for speaking on how to communicate during a merger! #STEMulatePR #PRSSA #merger

[Nicki Goebel @NickiGoebel]

"Say what you can say, say what you can't say and tell them when you can say it." - Nancy Pekarek on how to communicate during a merger. #STEMulatePR #PRSSA

[STEMulate PR @stemulatepr]

@SASsoftware

[STEMulate PR @stemulatepr]

“While I am not a high tech person, I really have enjoyed talking to people who are immersed in that world...and telling those stories as [the industry has] been evolving.” - Desiree Adkins, @SAS

[STEMulate PR @stemulatepr]

@SASsoftware - our apologies!

[STEMulate PR @stemulatepr]

“Get to the ‘so what’ when you can. That’s the best way to get to the story... you don’t want people to tell you about the features and functions, you want people to tell you what the ‘so what’ is.” - Desiree Adkins, @SAS

[STEMulate PR @stemulatepr]

@jameswill_jr

[STEMulate PR @stemulatepr]

“It’s really fulfilling to help people tell their stories, get the word out and help explain everything that’s going on at UNC.” - Jamie Williams, UNC Health Care

[STEMulate PR @stemulatepr]

@jameswill_jr

[STEMulate PR @stemulatepr]

“Trying to establish yourself as a valued partner, understand what you bring to the table, that’s how you build those long-term relationships.” - Jamie Williams, UNC Health Care

[UF PRSSA @ufprssa]

“An editor is like a coach for your writing. They should explain why they’re making changes.” -Matt Shipman @stemulatepr #STEMulatePR

[STEMulate PR @stemulatepr]

Thank you, Jamie! https://t.co/RgOelw8Ubu

[Jamie Williams @jameswill_jr]

Thanks for having me @stemulatepr y’all listen to Matt Shipman. He’s really good at what he does! #stemulatePR

[STEMulate PR @stemulatepr]

“Find an opportunity to write and get edited.” - @ShipLives

[STEMulate PR @stemulatepr]

“Make sure the measurements you’re using to track progress are actually the right measurements.” - @ShipLives

[UF PRSSA @ufprssa]

“Find the outlets that matter for your audience” -Matt Shipman @stemulatepr #STEMulatePR

[STEMulate PR @stemulatepr]

Apparently not. But, it creates a great way to communicate about real science! -@ShipLives https://t.co/y1qse4QiYd

[Emma Nye @efink101]

Narrative momentum: Grabbing attention and keeping it. Sustaining attention is just as important as gaining it in the first place. #STEMulatePR @ShipLives

[STEMulate PR @stemulatepr]

Great to have you here! Thank you for sharing your experience with us! https://t.co/tcPajMbGWo

[Randy Wheeless @RandyW45OTD]

@nicole_graney @DukeEnergy @stemulatepr Just to prove it - I saw this tweet, too. Great event today. #STEMulatePR

[STEMulate PR @stemulatepr]

To “grab their attention and hold it,” you can: “humanize” the story, “make it about the reader,” “tap into an external news hook,” or use “mystery.” - @ShipLives

[STEMulate PR @stemulatepr]

To reach your audience, “Tell people stories,” “use proxies,” and “match tools to your content.” - @ShipLives

[STEMulate PR @stemulatepr]

You have to “capture the attention of your audience and make whatever you’re trying to get across relatable to your audience. Step one: know your audience.” - @ShipLives