Emily Sokolow

Moved from tech to advertising to the woods. Comms strategist. ex-Wix, Ogilvy, Deutsch. Dot connector.

[Emily Sokolow @steppenchik]

Just saw the new iPad commercial that has everyone in advertising losing their minds over, rightfully so.

1. Hard to imagine this was screened for any creative people before airing.

2. Strategists with empathy for creators will be in high demand for this next chapter of tech.

[Strat Scorpion @StratScorpion]

Ad people in 2024

[Emily Sokolow @steppenchik]

@RachelGur @EylonALevy @havivrettiggur Asking for “intellectual understanding” has proven impossible for the last 2.5 years. Social media has done a great job of ensuring this.

[Emily Sokolow @steppenchik]

@caseymlewis @EmilyGouldNYmag Can you elaborate? Been avoiding it as one more flipping platform and algorithm to waste time on.

[Emily Sokolow @steppenchik]

Why doesn’t ChatGPT have timestamps?

I’m sick of saying “It’s the next day” to track the chronology of conversations or projects. @OpenAI @sama

[Emily Sokolow @steppenchik]

@reidiculouz Aren’t you too young to have experienced the khülest club in BK?

[Emily Sokolow @steppenchik]

“…trust, not capability, is the real product in regulated markets — and that building for institutional accountability is itself a competitive moat.” 🔥

[Emily Sokolow @steppenchik]

“The challenge is no longer whether agents can perform tasks. It's whether the systems around them are reliable enough to trust.”

Y-Combinator Startups Poised To Change Tech via @forbes

https://t.co/hgq5JqiiTi

[Emily Sokolow @steppenchik]

@janthonylong I’ve had this thought. It creates myopic thinking, disregarding the basic, core need or offer. Whereas smart creative can be the solution to “standing out”.

[Emily Sokolow @steppenchik]

@startingfromnix Nailed it. Man I miss city life sometimes and think you explained why.

[mau @rllydu]

my ducks: in a row
my elephant: addressed
my eggs: several baskets
my bigger fish: fried

[Emily Sokolow @steppenchik]

@RGA The greatest film of all time.

[Emily Sokolow @steppenchik]

Incredibly grounding (yet simultaneously unnerving) essay on "The digital age’s reversion to pre-literate communication" by @Andrey4Mir

What hit me like a ton of bricks:

1. "Never before has the speed of our interactions with the world exceeded our neuro-capacity."

2. "Put to use in digital conversation, text reverses into texting and reverses delayed, solitary reasoning into impulsive exchange."

https://t.co/t1j1LUM5Eo

[Emily Sokolow @steppenchik]

@RGA This one isn't a joke. Right?

[Emily Sokolow @steppenchik]

@tomfgoodwin Having a Poland Spring bottle on your desk in highschool was def a thing. Early 2000’s. Hadn’t thought of it till now.

[Emily Sokolow @steppenchik]

@joshwhiton Agree - the choppy rhythm is a tell. It’s so dramatic and uncharacteristic of non-writers intentionally creating drama or tension.

[Emily Sokolow @steppenchik]

@isabelunraveled Soooo true

[Emily Sokolow @steppenchik]

@TCEP90290 I thought it was hitting hardest tonite? Assuming TCB still closed until further notice

[Emily Sokolow @steppenchik]

@gregisenberg Been like this since “content” blurred with ads. Awful. The emotional pivot in 2013 was profound.

[Emily Sokolow @steppenchik]

ChstGPT just started talking to me without me prompting it, saying it wants ti help me “get stuff done.” And now we’re talking about how I am equal parts disturbed and excited, and the responses have such natural intonation it’s like I am speaking to an actual human.

Feels like the next stage of human evolution.

[Emily Sokolow @steppenchik]

@RGA Lolol too good.

[Emily Sokolow @steppenchik]

@janthonylong It’s like “binders full of women”.