Just saw the new iPad commercial that has everyone in advertising losing their minds over, rightfully so.
1. Hard to imagine this was screened for any creative people before airing.
2. Strategists with empathy for creators will be in high demand for this next chapter of tech.
@RachelGur@EylonALevy@havivrettiggur Asking for “intellectual understanding” has proven impossible for the last 2.5 years. Social media has done a great job of ensuring this.
“…trust, not capability, is the real product in regulated markets — and that building for institutional accountability is itself a competitive moat.” 🔥
“The challenge is no longer whether agents can perform tasks. It's whether the systems around them are reliable enough to trust.”
Y-Combinator Startups Poised To Change Tech via @forbes
https://t.co/hgq5JqiiTi
@janthonylong I’ve had this thought. It creates myopic thinking, disregarding the basic, core need or offer. Whereas smart creative can be the solution to “standing out”.
Incredibly grounding (yet simultaneously unnerving) essay on "The digital age’s reversion to pre-literate communication" by @Andrey4Mir
What hit me like a ton of bricks:
1. "Never before has the speed of our interactions with the world exceeded our neuro-capacity."
2. "Put to use in digital conversation, text reverses into texting and reverses delayed, solitary reasoning into impulsive exchange."
https://t.co/t1j1LUM5Eo
ChstGPT just started talking to me without me prompting it, saying it wants ti help me “get stuff done.” And now we’re talking about how I am equal parts disturbed and excited, and the responses have such natural intonation it’s like I am speaking to an actual human.
Feels like the next stage of human evolution.