Steve

Helping you scale your ecom brand with ads that work

[Steve @steveadsguy]

I’d steal the sequence, not the surface. Breaking news, doctor warning, investigation, and diary all create different reasons to keep reading while potentially carrying the same core offer.

[gethookd.ai @gethookdai]

here is the breakdown. 7 joint + mobility formats scaling on meta right now:

breaking news article
doctor warning
founder story
customer diary
before/after case study
symptom quiz
investigation piece

each running months = profitable. steal structure.

[Steve @steveadsguy]

K-Beauty Glow Tips. 16 days live.

"if you tried a PDRN serum and saw nothing, it probably wasn't your skin." permission-giving line before the pitch.

https://t.co/jQAt9YxKPM

[Steve @steveadsguy]

The biggest unlock is connecting ad longevity to funnel infrastructure. If a creative has survived for months and you can see the exact funnel architecture behind it, you’re getting much closer to understanding why the whole system works.

[Alex Fedotoff @FedotOff90]

Filtered Gethookd by Checkout Champ + Funnelish + “skin.” 43 brands.

The top one runs as a persona page, “Barbara Collins”: 1,058 active ads, menopause skin-fold rash, 90-day guarantee, /intertrigo/adv03 lander. 179 days. Prompt to find funnel operators in ANY niche: https://t.co/uVkwECURr5

Page: "Barbara Collins" (persona), 1,058 active ads
Domains: https://t.co/qLTn0sggOA (offer subdomain) + https://t.co/qJSuAisqts

Lander: /intertrigo/adv03 — condition folder + advertorial v3
Filter that surfaced it: technologies="Checkout Champ,Funnelish"

Avatar: menopausal women, skin-on-skin rash, "too embarrassed to bring up"
Offer: up to 50% first order + 90-day money-back

Hook: "Comfortable skin is at the top of my New Year's resolutions" — still live in September

Prompt (paste into Claude with Gethookd MCP connected):

You are connected to the GetHookd MCP. Reverse-engineer the tech stack of the landers behind long-running ads in my category.

Category term: {{TERM}}
My site: {{YOUR_URL}}

1. Call list_technologies once so you know what the library tracks (categories: checkout, upsell, subscription, quiz, reviews, tracking, page builder, etc.).
2. search_ads(query={{TERM}}, geo="US", status="active", run_time=100, collapse_variants=true, sort_column="days_active", sort_direction="desc", limit=30, compact=true).
3. For each ad, call get_ad_technologies. Collect every detected technology grouped by category.
4. Count how many of the 30 landers use each tool.

Deliver:
A. Table: category | tool | landers using it (of 30) | example ad_id + landing URL.
B. The "consensus stack": any tool on 40%+ of landers.
C. Compare against my site (fetch it and check what's detectable). List what the consensus stack has that I don't, in order of likely revenue impact: subscription > post-purchase upsell > quiz > reviews > tracking.
D. For the top 2 missing tools: which competitor lander to look at for the implementation and what it's doing on the page.

[Steve @steveadsguy]

Strategy read. this brand 219d live, perf 100. proof stack layered, offer inevitable by the CTA. quiet printer.

https://t.co/5sJmMiZZjT

[Steve @steveadsguy]

I’d study these less like individual ads and more like a library of persuasion architectures. The interesting question isn’t “what hook did they use?” but “what sequence kept someone watching all the way to the offer?”

[Zed @ZedNilm1]

people sleep on VSLs because they’re harder to crack

but once you find one that works, there’s almost no ceiling on how far you can scale it

i pulled together 300 VSLs that have been running for 30+ days

so these aren’t random creatives

they’re ads brands kept spending on

different hooks, products, structures and angles

full board is in the comments

enjoy and print guys

[Steve @steveadsguy]

Dr. Emily Rodriquez. 49 days live, opener never shifts.

"tested top 5 dog arthritis supps." pivot from failed solutions to one clean fix. no shame, no lecture.

https://t.co/2Q0oI490Uz

[Steve @steveadsguy]

The interesting creative lesson is that the offer can be part of the mechanism. Instead of introducing the discount at the end, the ad changes how the customer thinks about buying the products together.

[Henry @HenryCrochemore]

The FDA doesn't test drugs. Drug companies test them and hand over the file.

The New Drug Application is submitted by the sponsor. The FDA reviews the paperwork the sponsor produced. The regulator is a reader, not a lab. Most consumers assume the opposite.

This is the same mechanism every ecom operator is sleeping on right now. Skincare bundle buyers don't want a routine. They want a stacked discount that makes the routine inevitable.

Ursa Major Skincare is running this:

"High impact, low maintenance skincare made even better when you bundle."

Pattern worth studying. 19 days live, still active, no rotation. The opener names something the reader thought they understood and rewrites the frame before the pitch shows up.

We track 70M+ of these on https://t.co/EheeoSo2l4.

https://t.co/sI3tUHSRzJ

The posts that print aren't the loudest. They're the ones that give the reader a new place to put the blame.

Found via @GetHookdAI, they track 80m+ ads across 110k brands.

[Steve @steveadsguy]

cmo read on Winnowlabs. 220d, perf 100. hook does 70% of the work. most brands stack five hooks. this one picked one and rode it to conversion.

https://t.co/d7Hq8vDEXD

[Steve @steveadsguy]

The offer isn’t being asked to rescue weak creative. The hook creates demand; the offer captures it. That distinction makes the whole funnel easier to read.

[gethookd.ai @gethookdai]

creative director notes. Cellics Health 115d, perf 100. hook does 70% of the work. offer just seals what the hook sold. clean workflow.

https://t.co/zom269lQTF

[Steve @steveadsguy]

Ritual 21d at perf 100. named enemy, proof stack, guarantee close. no scarcity clock, no bonus stack. pure DR discipline.

https://t.co/Af7R8jvlcC

[Steve @steveadsguy]

This also makes creative intelligence more valuable, not less. When product access becomes commoditized, knowing which angles, hooks, offers, and positioning are already working can become the difference between launching a commodity and building a brand around it.

[Zed @ZedNilm1]

western ecom is about to get a lot harder

for years the game was pretty simple:

chinese factories made the product
western brands handled the marketing
everyone stayed in their lane

that line is starting to disappear

manufacturers are slowly realizing the brand buying something for $8 is selling it for $59

and the tools they were missing are now everywhere:

shopify
meta ads
tiktok shop
ai translation
ai ugc
western creators
us 3pls
gethookd for reverse engineering competitors

they no longer need to stay invisible behind another brand

they can launch direct, test faster, cut prices harder and operate on margins most western dropshippers can’t touch

the scary part is that the traditional western advantage was never manufacturing

it was creative + distribution

and ai is making both much easier to copy

so ecom is moving away from:

“who finds the product first?”

toward:

“who can build the strongest brand, offer and distribution system around a product everyone already has access to?”

that shift is going to create a much more competitive ecom market

probably a much more interesting one too

[Steve @steveadsguy]

Already got a couple ideas from this

[Alex Fedotoff @FedotOff90]

Banger AI Animation. Here's 279 of these in one swipe file: https://t.co/TR9wlHN374

[Steve @steveadsguy]

DR read. RYZE Superfoods at 21d live, perf 100. hook carries the ad. one enemy, one mechanism, one guarantee. that is the ad.

https://t.co/pDOZvajccF

[Steve @steveadsguy]

The real takeaway is that RYZE doesn’t need to create demand for mushroom coffee from scratch. They’re tapping into a behavior that already exists and positioning themselves as the better alternative.

[gethookd.ai @gethookdai]

7,536 active ads.

that's how many creatives RYZE Superfoods is running right now for their mushroom coffee.

their hook: better coffee, no crash.

no sugar. six functional mushrooms. one scoop, add water, all-day energy without the crash.

they're not selling caffeine. they're selling a swap.

[Steve @steveadsguy]

DR read. RYZE Superfoods at 21d live, perf 100. hook carries the ad. one enemy, one mechanism, one guarantee. that is the ad.

https://t.co/Tpqd0ZlxUv

[Steve @steveadsguy]

The variety here is what stands out most. You can sell through a news story, investigation, founder story, customer diary, comparison, or case study while keeping the actual product relatively constant.

[Henry @HenryCrochemore]

went down a gethookd rabbit hole for 10 minutes

ended up finding 23 landing page formats brands are scaling right now

steal the structure, not the copy:

breaking news article

https://t.co/bJUlxPuUt5

ad: https://t.co/Jz1pmqkQ2S

investigation piece

https://t.co/TYjldwDHpT

ad: https://t.co/HIGuCdk699

as seen on tv

https://t.co/575aMvX9ki

ad: https://t.co/LRdyeDzaR7

doctor warning

https://t.co/JuXTQd05Us

ad: https://t.co/PckGeGdY7j

insider whistleblower

https://t.co/CKoU6ATBad

ad: https://t.co/bjjxdyXXy6

mainstream media roundup

https://t.co/k8dveOy4FQ

ad: https://t.co/H0l3N0vew7

founder story

https://t.co/NxoeDlTD2y

ad: https://t.co/CG2B2LgJHD

transformation journal

https://t.co/CzVkxKeMb8

ad: https://t.co/PO9OXqu5yU

i tried it for 30 days

https://t.co/64fmAwjkRA

ad: https://t.co/kO1bSxeADL

customer diary

https://t.co/38aPgQ5GsF

ad: https://t.co/1bfD62vfhV

before/after case study

https://t.co/OHU4GR2hq5

ad: https://t.co/arJJ1WLq5c

mom discovery

https://t.co/HoZl3iPROX

ad: https://t.co/cZ6x8feiii

what my doctor didn't tell me

https://t.co/uVlP20Tjta

ad: https://t.co/p2WTy6TkCD

5 reasons why

https://t.co/zo7QuVkp4G

ad: https://t.co/9QnahBOVch

top alternatives compared

https://t.co/hFo8cbVAou

ad: https://t.co/fxb0v6cf9l

6 hidden causes

https://t.co/GceVxvVksG

ad: https://t.co/8xi1ALtZLw

symptom quiz

https://t.co/3ESvShMd7w

ad: https://t.co/PhEro6gkoE

am i a candidate?

https://t.co/Bnhss11ck5

ad: https://t.co/vcw73Zg8pd

personality-match quiz

https://t.co/B9yQRyyglW

ad: https://t.co/YgvC1uPRBf

md-written article

https://t.co/dU9Rj0cy9J

ad: https://t.co/3ZqaU85crH

harvard study breakdown

https://t.co/WaTCLMn6bC

ad: https://t.co/UJGWUVfTKU

doctor's protocol reveal

https://t.co/23rSSud0Qe

ad: https://t.co/n1daKxaUh2

the truth about... / category myth-bust

https://t.co/kYGtUWvtjI

ad: https://t.co/6z3aMtWruD

and 200+ more here:

https://t.co/TL0wNs4XOm

enjoy and print mfers

[Steve @steveadsguy]

RYZE Superfoods 21d at perf 100. named enemy, proof stack, guarantee close. no scarcity clock, no bonus stack. pure DR discipline.

https://t.co/Nk4OdDZWj0

[Steve @steveadsguy]

“That is the ad” is honestly the whole lesson. Strip away everything that doesn't strengthen the core argument and you’re left with a much tighter creative.

[gethookd.ai @gethookdai]

DR read. Hair Stop India at 108d live, perf 100. hook carries the ad. one enemy, one mechanism, one guarantee. that is the ad.

https://t.co/HxuryFkGfF

[Steve @steveadsguy]

DR read. RYZE Superfoods at 21d live, perf 100. hook carries the ad. one enemy, one mechanism, one guarantee. that is the ad.

https://t.co/rE9tIUMxFQ

[Steve @steveadsguy]

If I were still working a physical job, I can absolutely see why this would hit differently than a supplement ad talking to gym bros. The creative is speaking to the life you actually live, not the lifestyle most supplement brands assume you have.

[Henry @HenryCrochemore]

1245 active ads selling supplements specifically to blue collar workers

that positioning is so fucking good

instead of another generic supplement brand, they built the entire thing around one demographic:

construction workers
factory guys
truck drivers
shift workers

if i was still working in a factory, i’d probably buy this shit too

ai animation guide is in the comments if you want to build ads like these at scale