Steve Chipman

Co-founder and marketing lead at CRM Switch

[Steve Chipman @SteveChipman]

@sflorimm It generates really good Nano Banana 2 prompts.

[Steve Chipman @SteveChipman]

Even if you have a WordPress website, you can upload a specialized static HTML page (such as a directory) to your host, and it will rank.

[Brodie Clark @brodieseo]

Massive SEO News: Google is launching the most requested report in Google Search Console ever. A new AI performance report!

Here's what we know so far:

• It will include dedicated reports for both Search and Discover

• The data will be reflected within Search for AI Overviews and AI Mode, alongside AI features in Discover

• The report will only be focused on impressions within generative AI features, not clicks

• The rollout will start with a subset of websites, allowing thorough testing (so keep an eye out!)

There are some major limitations to this initial testing phase, where the actual queries that users are searching won't show in the report, with only impressions for pages, countries, devices, and dates.

Though the dataset will be limited, this is certainly a step in the right direction!

I will be covering this rollout within my newsletter, so make sure to subscribe if you aren't already: https://t.co/J6GbI1tB27

[Steve Chipman @SteveChipman]

@thinking_slow @ahrefs I asked Grok about a scenario related to this possibility https://t.co/fcktwXGbVb . Of course, it would have to be tested.

[Steve Chipman @SteveChipman]

@thinking_slow @ahrefs A possible exception is adding authoritative sameAs entries, which helps with brand disambiguation for brand names with non-unique text strings. This can make a brand more prevalent in search and LLMs vs. near-matching brands.

[Steve Chipman @SteveChipman]

A new AI-native CRM vendor chose an ambiguous brand name. It's really best to choose something unique for the reasons stated above.

[Steve Chipman @SteveChipman]

Brand Name Optimization (BNO? - because we need another SEO TLA). HubSpot's 2006 thought process behind its brand name has a critical new angle in 2026.

If you're starting a new company or rebranding, think about LLM domination.

[Steve Chipman @SteveChipman]

Example of LLM domination.

[Steve Chipman @SteveChipman]

Here's a content pruning workflow for content that can save you a lot of time:

→ Claude reads your sitemap, flags posts that appear stale (defunct apps, dated references, rebranded vendors)

→ Its Ahrefs connector pulls traffic + backlink data for the shortlist

→ Claude reconciles: which can 404, which need a 301, which should be rewritten because they have a high-value backlink you'd hate to lose

A sitemap audit alone misses link equity. A backlink audit alone misses topical decay. You need both.

[Steve Chipman @SteveChipman]

@DavidGQuaid @RohanHosmani @JoyanneHawkins A faction of Google says this https://t.co/J8W9I2zj1i

It's good practice, but not life-or-death practice.

[Steve Chipman @SteveChipman]

@gothburz Let's get together for golf at your Madera club in late 2034. I'm assuming we'll be FSD'ing to the location.

[Steve Chipman @SteveChipman]

@searchmartin If you look at Ahrefs' Web Analytics > Traffic > Search, you'll see vastly different numbers across sites compared to Overview > Organic Traffic.

[Steve Chipman @SteveChipman]

It's also about relative token efficiency.

[Steve Chipman @SteveChipman]

An authoritative leapfrog indicator.

[Aravind Srinivas @AravSrinivas]

We’re rolling out GPT 5.5 as the default orchestrator model for Perplexity Computer. We will be monitoring the user sentiment compared to Opus 4.7 as the default as the rollout expands. Let us know your feedback!

[Steve Chipman @SteveChipman]

@DavidGQuaid @rustybrick @edwardeachday @seosmarty It's been in NotebookLM for a while, but I've never seen it in the SERPs.

[Steve Chipman @SteveChipman]

@Benjamincanks @AlexLathery Yes, for convenience and to avoid an additional sub. But I didn't suspect that something so simple could be inaccurate. Thanks for calling it out.

[Steve Chipman @SteveChipman]

Many of these can be done with any platform. Computer did them better. The pre-built connectors facilitated a number of these. And this is just for starters.

Finance

- Investment due diligence — reviewed project documents and produced a structured report covering land control, zoning, minerals, and environmental gaps
- Infrastructure feasibility analysis — evaluated capital requirements and tax credits for an AI data center project with 'behind-the-meter' power
- Internal-use calculator for running scenarios on blends of solar, batteries, and fuel cells for an AI data center
- Research and report on best-fit prospective data center tenants and investors by parsing LinkedIn profiles

Sales & CRM

- Pre-meeting company and contact research — well-researched, contextual information about initial sales call participants and their organization in an easily digestible format
- Created a lead qualification skill to research form submitters via the ActiveCampaign connector, produce a report, and conclude whether a submitter should be categorized as an MQL
- Did the same as above with the Cal .com connector to determine whether to accept or reject a meeting request
- Prospect meeting transcription summary — a better-structured informational format for post-call SDR to AE internal handoffs than what native AI notetaker-generated summaries provide
- Advanced analysis of sales opportunity velocity — generated a stage duration analysis for pipeline review meetings
- AI-native CRM platform research — evaluated current options and presented a detailed breakdown of features, tradeoffs, and recommendations

Marketing & SEO/GEO

- Content auditing — pulled live Google Search Console data to identify declining pages and received specific, actionable recovery recommendations for refreshing content
- Internal link auditing and building — analyzed existing blog content and generated ready-to-insert sentences with natural anchor text and placement instructions
- FAQ generation — identified the optimal question set to add to a blog post based on Google Search Console data
- Structured data creation — constructed off-page structured data for custom webpages
- Web performance tool configuration guide — researched industry-wide best setup practices for a popular WordPress plugin and produced a formatted PDF reference guide for an internal webmaster
- Online tools — created calculators and assessment tools to attract website visitors
- Vendor directory web page — researched and built a styled, multi-company directory with overviews, funding data, and links to founder LinkedIn profiles and company pages.

Social Media

- Wrote platform-ready LinkedIn posts with accompanying images that summarize internally and externally created article content
- Recurring content workflows — set up automated article curation from specific sources on a schedule

[Steve Chipman @SteveChipman]

I like Gemini, but Perplexity Computer does everything better. It even gets better results when it calls Nano Banana or Veo, because it smartly enhances your prompts.

Today, I use a combination of Computer and Gemini to save on Computer credits on Enterprise Pro.

If Computer credits were a third to half the price, that's all I'd use.