Steve Bowling

[lpk @LPK]

NEWS: There's no denying it: the way we work has changed dramatically. It's why we're launching #HowToGoPro, a podcast making room for fresh conversations on modern agency life & paving your dream career path. Our 1st episode drops 9/22 — https://t.co/npz9ZIYEjZ

[lpk @LPK]

THIS WEEK: How do you build (or re-build) team resilience amidst trauma, like the pandemic? This week, @meredithwhitney heads to @ConsciousCap's annual summit, sharing out-of-the-box techniques for building strong, trusting teams. Tix here — https://t.co/L5niFltOI9

[lpk @LPK]

TREND NEWS: At last, we’re seeing the fall of ‘blanding.’ What’s on the rise? “A magnetic attraction to what will make you feel good,” @LPK Creative Dir. @MeredithWhitney tells @Canvas8. “Businesses are selling joy, and right now, we’re all buying it.” — https://t.co/YQHYjtJWxS

[lpk @LPK]

FIRST LOOK: Our design work strengthens @corona's most revered & recognized assets, symbolizing premium craft & deep heritage — https://t.co/0jLNs4A9rg

[lpk @LPK]

BREAKING: @NewRiff sweeps up 10 medals at the prestigious @SFWSpiritsComp — https://t.co/xyQMuWIlTF

Photo by Jeremy Kramer

#spiritsbranding #bourbon

[lpk @LPK]

POV: Here's the trouble with traditional #validation methods: they test what people say, not what they actually DO. "Concepts are tested in an imaginary world where consumers over-idealize their wants & needs," says @ESillies. Read on — https://t.co/1vp2CeAu2j

[lpk @LPK]

POV: In a world plagued by anxiety & distrust, #design can help improve the human experience."The presence of beauty is a good thing," says Nathan Hendricks. "To our nervous system, it feels like nourishment." _ https://t.co/AvKvMs42Au

#creativity #beauty #humanexperience

[lpk @LPK]

GIG ALERT: we're hiring (remote, full-time) roles across our creative, strategy, innovation & client engagement practices. Head here for more details, a glimpse inside life at @LPK & our easy application process — https://t.co/2VrY5hi7NI

#hiringnow #agencyjobs #remoteworklife

[lpk @LPK]

When @cincylibrary launched its rebrand, it signaled a new era of connection & community—one that would quickly be tested by the challenges of the pandemic. Watching #CHPL navigate the crisis & serve as a place for #MindsOfAllKinds has been nothing short of inspiring.

Congrats!

[lpk @LPK]

Innovators, establishing your group within a larger org? Don't skip this often-overlooked step, says @KnewNewNeu — https://t.co/bFXbq7fmFc

#innovationculture #innovate

[lpk @LPK]

LISTEN: Are we moving into a post-pandemic world? What's coming next & how do we adapt? @futureglimmer reflects on the ways Covid changed us & what the future holds w/ @clccicchinelli on the #SecretIsYou podcast.

[lpk @LPK]

GIG ALERT: We're in search of our next creative rockstar. Have a way with words? Learn about our Copy Director role in @LPK North America and apply here — https://t.co/2VrY5hi7NI

#agencyjobs #careeropportunity #copywritingjobs

[lpk @LPK]

In recent years, a new set of fresh, agile & often digital-first brands have emerged, challenging #HeritageBrands to behave differently. We asked 9 of @LPK's brand-builders for their advice on how legacy players can evolve, flex & thrive in a new era — https://t.co/9E6mQoJ9iw

[lpk @LPK]

Heritage brands: the ones that harness the most powerful elements of their past to drive forward. "@Titleist is a brand that golfers have trusted for generations," says Nathan Hendricks. "We're building on that foundation every time we innovate Pro V1." — https://t.co/HagRhiTY0s

[lpk @LPK]

The lay of the land looks quite different for today's CPG brands. @mwintrob's Next-Gen CPG Playbook outlines the new, not-so-obvious strategies for brand growth — https://t.co/NKRuiuGIbV

#cpgindustry #cpgbrands #growthstrategy

[lpk @LPK]

Where do heritage brands stand—and where do they go next? On 4/29, join the leaders of some of today's most iconic heritage brands like @MDLZ, @GlenfiddichSMW & @JMSmuckerCo for a candid discussion on the way forward — https://t.co/maoLLEvI0i

[lpk @LPK]

FREE TOOL: How powerful is your B2B brand? See how you stack up w/ our Modern B2B Scorecard — https://t.co/WpKYTSWNn7

#b2b #b2bbranding #b2bsales

[lpk @LPK]

NEW: How Branding Became Key to the Modern B2B — https://t.co/WpKYTSWNn7

#b2b #b2bmarketing #brandstrategy

[lpk @LPK]

"Customer experience is about un-complicating the needlessly complicated," says Josh Belcher. If you missed his @cintrifuse talk on cultivating CX breakthroughs, catch up here — https://t.co/bzMTgdr0Lk

#CX #CXstrategy #customerexperience

[lpk @LPK]

NEW on @Entrepreneur's Action & Ambition Podcast w/ @AndrewMedal: how to nurture your creative culture mid-pandemic. Listen — https://t.co/SINzG0Atc8

#creativeculture #podcasts #covidstrategy