Steve Sonn

Healthcare marketing strategist & copywriter. I help B2B and DTC healthcare orgs improve ROI using demand gen, thought leadership and sales enablement content.

[IoT Marketing @iot_marketing]

ChatGPT feels like a busy creative desk. 📝

Claude can feel more like an editorial partner.

For marketing teams, the right choice depends on how you plan, draft, review, and publish. ⚡

Learn more: https://t.co/nDqrhBBQIO

#AI #ContentMarketing

[Steve Sonn @stevesonn]

Google Adds "Answer Now" Button To Gemini App - If You Can't Wait... https://t.co/hmCKGGvFsX via @rustybrick

[Steve Sonn @stevesonn]

@clayharbs82 BJ has started strong, just like Matt Nagy.

[Steve Sonn @stevesonn]

@firefisteric Only by holding him, like he did on this play.

[Aleyda Solis 🕊️ @aleyda]

Key Traditional vs AI Search Differences - A Visual Comparison 👇

A few weeks ago, I created a detailed comparison highlighting the overlap between AI search and traditional search results optimization, however, I noticed that the major differences were often “missed” among the dozens of aspects compared.

That’s why I want to emphasize the key differences between traditional and AI search that I believe have the most significant impact on our work as search marketers, in a visual, easier to understand format, giving examples for each:

1. Search Behavior
* Traditional Search: Short, keyword based, one-off queries with high navigational intent
* AI Search: Long, conversational based, multi-turn queries with high task oriented intent

2. Query Handling
* Traditional Search: Single query match
* AI Search: Query fan-out / Multiple sub-queries matches

3. Optimization Target
* Traditional Search: Page Level Relevance
* AI Search: Passage / Chunk Level Relevance

4. Results Presentation
* Traditional Search: Ranked List of Multiple Linked Pages
* AI Search: Single synthesized answer with mentions and secondary links to sources

Get it here: https://t.co/SWb3W9r7Hl

[Daily Copywriting @dailycopywriter]

Copywriting Rule:

One idea per sentence.
One goal per paragraph.

Simplicity isn’t about dumbing it down.

It’s about making it easy to absorb.

[Steve Sonn @stevesonn]

The 3 Big Factors in Subscriber Growth https://t.co/eEzuyZ2CPm #EmailMarketing

[Steve Sonn @stevesonn]

@MdBreathe @RepThomasMassie Massie seems intent on angering the base of a very popular Republican president. If he continues this foolishness he will be voted out of office.

[Steve Sonn @stevesonn]

Comparing Top Traffic Prompts vs Queries Across Different Page Types - Key Differences & Implications https://t.co/zgAXtaa6lK #SEO

[Steve Sonn @stevesonn]

17 Content Formats (and how they align with lead generation) https://t.co/YeayEo4RuY

[Steve Sonn @stevesonn]

@bonchieredstate The broader point of Tucker's question was to illustrate how our officials fail to think about potential consequences of our actions. Everyone agrees Iran shouldn't have nukes. That's the easy part.

[Steve Sonn @stevesonn]

The greatest value of AI might be presence https://t.co/T5He3rEw6l via @markwschaefer

[Aleyda Solis 🕊️ @aleyda]

The AI Search Content Optimization Checklist [With Google Sheets to copy/paste] 👇

I’ve created an AI Search Content Optimization Checklist, going through the most important aspects to take into account to optimize your content for AI search answers along with their importance and how to take action, going through:

1. Optimize for Chunk-Level Retrieval
2. Optimize for Answer Synthesis
3. Optimize for Citation-Worthiness
4. Optimize for Topical Breadth and Depth
5. Optimize for Multi-Modal Support
6. Optimize for Content Authoritativeness Signals
7. Optimize for Personalization Resilient Content
8. Optimize for content crawlability and indexability

Check it out and access the Google Sheets here:

https://t.co/e87HMPhDce

[Steve Sonn @stevesonn]

The Future of Email Marketing: A Wake-Up Call from the Stage at FWD: London https://t.co/gCbmod7XrM

[Steve Sonn @stevesonn]

OpenAI wants ChatGPT to be your 'super assistant' - what that means https://t.co/i6MBIlDdBJ via @ZDNET

[Steve Sonn @stevesonn]

300 Experts agree: AI will change your customers https://t.co/DFVltUPHGB via @markwschaefer

[Steve Sonn @stevesonn]

A nice summary of B2B content consumption, which continues to rise.

[G. David Dodd @gdaviddodd]

B2B content consumption increased 27% last year, according to NetLine's latest analysis https://t.co/MdW0GNsopO #ContentMarketing #B2BMarketing

[Steve Sonn @stevesonn]

@margbrennan @FaceTheNation For America's sake, please resign.

[Steve Sonn @stevesonn]

@CoachspeakIndex Bears obsessed with the Packers, while the Packers don't think about them at all.

[Steve Sonn @stevesonn]

@PSchrags Matt Nagy 2.0!