The secret that no guru will tell you is that success is based on consistency, discipline, and commitment.
You don’t have to be smarter than the rest.
You just need to be more disciplined than the rest and get started.
if a brand handed me their google ads tomorrow and said "scale it as fast as you can"...
> i wouldn't raise the budget
> i wouldn't launch a single new campaign
> i wouldn't even open pmax
i'd check these 8 things first: 🧵
Google Ads' pricing is not always a fair game. You need a system to put it under control.
Don't sleep on portfolio bid strategies.
You can pool campaigns together and let Google's algorithm optimize across a larger data set.
- More signals
-Better learning
- Better results.
Google Discover placements are becoming some of my favorite campaigns to scale
so far longer advertorials work best
you YOU to remember user mind state + context for congruent copy
I'd recommend testing 2-4 angles in 1 campaign with 3-5 static ads in each AG