Clint Stiles

Just your average superhero social worker that just happens to be a student again and bartending on the weekends

[Clint Stiles @stiles_clint]

@aduckle @aduckle, it really is a great book that is packed full of information that can be utilized to increase a nonprofit's audience and the success of the organization!

[Clint Stiles @stiles_clint]

@David97361435 @David97361435, I completely agree with you! It's important for an organization to KNOW its audience and part of that is what channels that they currently use and potentially use in the future.

[Clint Stiles @stiles_clint]

@aduckle @aduckle, you're so right! I never really gave this aspect any thought, but we all (as consumers) have standards that need to be met or we will not do business with them.

[Clint Stiles @stiles_clint]

@Mkhunter97 @Mkhunter97, (echoing @aduckle)...I agree. I would add that an organization should be consistently involved with their audience. Our group's agency is in great need of a social media strategy overhaul!

[Clint Stiles @stiles_clint]

@David97361435 Exactly right, @David97361435! I found this to be an interesting perspective as to the breakdown of those who are part of an audience.

[Clint Stiles @stiles_clint]

In Audience: Marketing in the age of subscribers, fans & followers, Jeffrey Rohrs reminds us that we all are part of an audience. We are not owned. An organization has to work hard to keep us engaged and a part of their audience. #psc511b #Audience

[Clint Stiles @stiles_clint]

In Audience: Marketing in the age of subscribers, fans & followers, Jeffrey Rohrs explains that joiners are the most valuable audience because they "pay the bills" and give permission to the organization for data purposes. #psc511b #Audience

[Clint Stiles @stiles_clint]

In Audience: Marketing in the age of subscribers, fans & followers, Jeffrey Rohrs explains that amplifiers are audiences within audiences looking for information to inform and share with their own audience. #psc511b #Audience

[Clint Stiles @stiles_clint]

In Audience: Marketing in the age of subscribers, fans & followers, Jeffrey Rohrs explains that seekers are looking for immediate gratification and most likely know what they are looking for. #psc511b #Audience

[Clint Stiles @stiles_clint]

In Audience: Marketing in the age of subscribers, fans & followers, Jeffrey Rohrs stresses the importance of building a proprietary audience for the success of an organization. #psc511b #Audience

[Clint Stiles @stiles_clint]

When you've got to step into conversations to ensure the accuracy of information is being communicated. Planned Parenthood's strategy is to create and mold conversations and to keep the conversation flowing. #psc511 #strategy

[Clint Stiles @stiles_clint]

Planned Parenthood's social media strategy caters to different audiences. Even that one guy... #psc511b #strategy

[Clint Stiles @stiles_clint]

Planned Parenthood does. PP always supports its Supporters! #psc511b #strategy

[Clint Stiles @stiles_clint]

Planned Parenthood Consistently stays on top of the News to keep people informed! #psc511b #Strategy

[Clint Stiles @stiles_clint]

@Mkhunter97 After completing this assignment, I have realized that there is no other nonprofit out there that has engaged so many Americans by using social media. AND this gif...falls right in line with the type of strategy that PP implements!

[Makayla Hunter @Mkhunter97]

Who advocates harder for their organization than Planned Parenthood supporters? I'll wait.

#Psc511b #Strategy

[Clint Stiles @stiles_clint]

@darliedudley PP is a beast! They're not going anywhere without a fight!

[Darlie Dudley @darliedudley]

*Planned Parenthood is an epic and long standing advocate for individualized healthcare
#psc511b #Strategy

[Clint Stiles @stiles_clint]

@David97361435 you're exactly right! What a brilliant way for PP to keep supporters and donors engaged and onboard with the fight!

[Clint Stiles @stiles_clint]

I completely agree. Unfortunately, our small and local nonprofits do not have the means/funds to pour into social media efforts. However, the use of volunteers may be an option!

[Paigelson Sprinkline @paigelson]

@hhyoo9989 @MicheleCheek2 I totally agree with you there but I do wonder with smaller nonprofits is it feasible to expect the same level of strategy? Local nonprofits for example are often outmatched by PP's spending power for ads, audience segmentation and research, and sophistication of their messages.

[Clint Stiles @stiles_clint]

Get informed, spread the word! #psc511b #strategy

[Audrey McLaughlin @aduckle]

PP is kicking butt at helping women have access to quality healthcare. They delivers vital sexual and reproductive health care, sex education, and information to millions of people. #psc511b #Strategy

[Clint Stiles @stiles_clint]

Planned Parenthood's Social Media Strategy is killin' it!
1. Consistently stay on top of the new News
2. Quick responses to mold and guide the conversation
3. Facilitate the conversation
4. Supports its Supporters
5. Appeals to different audiences

#PSC511B #Strategy