Nicole Mears

marketing & PPC nerd, baker of all things sugar coma-inducing, travel junkie, music lover & mom.Product Marketing at @apptotoapp.

[Nicole Mears @StormyMears]

One of my favorite things is harmonizing with the dudes yelling “oooooo” as loud as they can at duck games and then being louder and lasting longer. #goducks  #scoducks #CFBPlayoff

[Nicole Mears @StormyMears]

Oregonians can be notoriously passive drivers.

But I swear to god if you mess up your merge, and I graciously let you in at the last moment, and you don't do the little rearview mirror thank you wave, we are now legally sworn enemies until the end of time. #oregon #baddrivers

[Nicole Mears @StormyMears]

Oh yay, it’s once again “find golf tees and ball markers in the washing machine” season. 🏌️‍♂️🙃 #golf #golfwidow #golfwife

[Nicole Mears @StormyMears]

@apptotoapp 🤖

[Nicole Mears @StormyMears]

@thejonanshow Congratulations!!!!

[Nicole Mears @StormyMears]

@PPCKirk So thankful to hear the surgery went well. Hoping he has the speediest of recoveries!

[Nicole Mears @StormyMears]

No one, and I mean no one, is more motivated to learn numbers than a toddler trying to break into a locked iPad to watch @Octonauts

[Michelle Morgan @michellemsem]

PPC Budget Management might not be the sexiest topic, but it’s crazy important to your account’s success. Check out today’s @PaidMediaPros video for our tips on better budget management. Thanks to our friends @Shape for sponsoring! #ppc #paidsearch >> https://t.co/PLkKCTLAor

[Nicole Mears @StormyMears]

I decided to let my toddler rename our kitchen as a restaurant. He decided on “Mooooo.” I feel personally attacked.

[Nicole Mears @StormyMears]

@PPCKirk We just received it and I have to say I'm blown away by the fact that the account optimization score will now be factored in and I quote, "Dismissing recommendations will not count toward the account optimization requirement." This change seems likely to anger many, many people.

[Nicole Mears @StormyMears]

@shape @PPCKirk

[Nicole Mears @StormyMears]

@Nicole_Mintiens I imagine this as a mix of long awkward silences punctuated by everyone talking at the same time. Was it at least a video call so you could tell when someone was winding up to talk?

[Shape @shapeiosoftware]

"It’s okay that a magical best-in-class PPC software provider that solves every single digital advertiser's problems doesn’t exist." - @StormyMears

9 major purchase considerations to evaluate, along with 100+ questions to ask PPC software vendors: https://t.co/BgQFvUeO2p

[Ahrefs @ahrefs]

4/5 Follow @ahrefs and RT this to stand a chance to win a 3-month Ahrefs Standard account! 🥳 (10 winners)

[Nicole Mears @StormyMears]

@jdprater Great strategy on the AM. Will schedule it in after parsing through PPC/marketing/product blogs. My woefully under-optimized profile is: https://t.co/lC3467lX6G. Thank you 😀

Each month only gets better (and more challenging but in the best ways) with little ones.

[Nicole Mears @StormyMears]

A6: Reddit. It's a tough crowd b/s self-promotion is so frowned upon, but engagement in target communities and the preciseness of subreddit targeting is impressive. #ppcchat

[Nicole Mears @StormyMears]

@jdprater Step one for me is finding time to answer questions, so we have something to promote. Balancing workload and the world's busiest toddler has made it tough, but I'm working to carve out time for devoting more to Quora and others. Congrats on your new little one btw.

[Nicole Mears @StormyMears]

@jdprater We did @jdprater! We used question & topic targeting with our 2018 test. The volume of traffic on what we targeted was too limited for us to see the results we were hoping for on this test. We used Quora advertising in early 2017 with better results, so we learn, adjust & retest!

[Nicole Mears @StormyMears]

@JoshKelson We did some video and text ads in a few subreddits in 2018. It was fairly top-of-funnel for a new product announcement though. I'd love to see if we can implement ad sequencing to better move prospective customers down the funnel there though.

[Nicole Mears @StormyMears]

A5 Absolutely dependent on the client. Early adopter clients are much more likely to approve a bigger upfront testing budget if we can provide sound strategy behind $ we're requesting. Other clients want years of proof that something we're want to test works for others #ppcchat