John Strain

I am a digital evangelist, a husband, a father to two great kids, and a passionate Bay Area sports fan.
@GapInc

[Tezos @tezos]

.@Gap Launches Gamified Collectible Experience to Activate Community, Creativity and Self-Expression

#CleanNFT Built on @Tezos

https://t.co/e2rRocG1tl

#Tezos #BlockchainEvolved

[John Strain @strainer1]

"We believe the better experience is a personalized offer — more of a whisper intended specially for you and targeted for your needs and interests." —@strainer1, Gap Inc.

https://t.co/Ymo5Qxp5oJ

[John Strain @strainer1]

Proud of the work Gap Inc. is doing to support safe return to work.

Gap is now selling face masks directly to employers https://t.co/Qlo0qxfWXA via @business

[John Strain @strainer1]

Go Niners!

[John Lynch @JohnLynch49ers]

#Faithful we need you on Monday.
Give your boss this note and get to @LevisStadium early!

#GoNiners

[John Strain @strainer1]

👉 A record $136B in predicted U.S. online sales
👉 A shorter window between #CyberWeek & Christmas will push consumers to #shop earlier & via new channels like #mobile
Check out all our predictions for the holiday shopping season. https://t.co/EyqEXy5ROq

[John Strain @strainer1]

Full omnichannel implementation is a reality for only 14% of European retailers. What’s holding them back? And what can we learn from retailers doing it right? Read the latest @salesforce @CoresightNews research: https://t.co/kDPcYvtbRF

[John Strain @strainer1]

Introducing Salesforce Consumer Goods Cloud, built to enable field reps to transform #retailexecution to ensure the right product gets to the right store at the right time. https://t.co/wpKCBLaUtt

[John Strain @strainer1]

Great long-form piece on the growth of the activewear industry in recent years and the brands that are winning consumers' wallets. Interesting to see brands like Pink and Old Navy high on the list ... @CaraSalpini https://t.co/j6mtDy8jxC

[John Strain @strainer1]

Relationship building? The tables have turned: Shoppers expect brands to come to them and anticipate their needs faster than ever across a variety of communication channels. Is your brand prepared as the holiday season approaches? https://t.co/Wm1yru8ywg

[John Strain @strainer1]

A retail comeback story to remember. Great look into how @Target turned itself around by investing in the in-store shopping experience. NOTE: "Omni-Channel" touches both digital and physical https://t.co/u2snXLfn7c

[John Strain @strainer1]

Nike is the latest brand to roll out a #subscription business model, starting with a sneaker subscription for kids. The brand spent 2 years testing out the model. Love the idea of a shoe sizing chart on a magnet. https://t.co/jifk0D63C3

[John Strain @strainer1]

#ICYMI: @bamezaga outlines how #AI can power the #retailshopping experience for your customers. https://t.co/FC8IHpulHP

[John Strain @strainer1]

Great insights from @BusinessInsider on the current trajectory of #omnichannel #retail strategy adoption. One of the biggest takeaways: #BOPIS is expected to hit 90% retailer adoption by 2024. https://t.co/0MBvNNNvoZ

[John Strain @strainer1]

For many retailers, @BestBuy included, the holiday season is a critical component to hitting the company's annual revenue goals. This post
shares tips for ensuring that the holiday shopping season for your brand goes off without a hitch: https://t.co/I1o3E4bSRr

[John Strain @strainer1]

Great insights from leading minds in the DTC space, including @Salesforce customer @Visible.

[Brandweek @Brandweek]

How have #DTC challenger brands like @MeUndies, @universalstand, @andpizza managed to break through the noise? ⚡ Here are 8 #success tips from the founders themselves: https://t.co/M8C02ZchUY

[John Strain @strainer1]

Great piece by @Joanna_Beerman on the importance of curating holiday-specific, #SEO optimized content in order to help shoppers find the gifts they're looking for this #holidayseason. https://t.co/K4G95MQSCD

[John Strain @strainer1]

82% of #consumergoods leaders say their biggest investments in the next three years will be in first-party consumer data and digital customer service support. Are these the top priorities for your brand? https://t.co/L1PDxVpq93

[John Strain @strainer1]

Hey #retailtwitter, what unique experiences does your store bring to the customer? I'm interested to hear what retailers are doing differently.

[John Strain @strainer1]

Great to see how Conagra is using tech to modernize. To learn more about how @Salesforce is helping this transformation read more here:

https://t.co/xEAWUFmRZL

[Sara Castellanos @SCastellWSJ]

Mindy Simon, chief information officer at @ConagraBrands, is helping the 100-year-old company quickly capitalize on trends as the packaged-foods industry comes to grips with changing consumer tastes >>>

https://t.co/zSzCzH1pK1

[John Strain @strainer1]

85% of purchases were made in stores last year during "Cyber 5," according to @DC360_Official. As brands work to finalize holiday #retail strategies, having a plan to capture the data of in-store shoppers for future digital outreach is critical. https://t.co/grZi85iHSg