Agentic does not just automate advertising. It expands it.
Smarter budget allocation beats faster bidding.
@bokelley explains why that shift could double TAM from $1T to $2T.
CES felt like the opening bell of an Agentic arms race 🚀
Great to chop it up with @eric_seufert on the @MobileDevMemo podcast.
A few of the juicier GenAI x CTV takes we dug into:
•GenAI creative alone is a feature, not a product
•Cheaper ads do not matter if they do not drive outcomes
•CTV only scales like search and social when performance is the default, not the exception
•The real unlock is generating creative variations tied directly to buying and measurement
🎧 Link to listen in thread
Excited to launch https://t.co/GPXuMyCU8O enterprise at CES 🚀
Since joining @magnite, we fully rebuilt https://t.co/GPXuMyCU8O into an enterprise-grade GenAI platform that broadcasters, retail media networks, agencies, and AdTech platforms use to create, launch, and optimize CTV campaigns at scale.
What you can do with https://t.co/GPXuMyCU8O
• Launch your own GenAI-powered CTV ad platform in weeks, not quarters
• Convert more CTV spend with AI mid-roll, home screen, and pause ads
• Reduce creative production costs by up to 90% through automation
• Expand CTV access to new performance and SMB advertisers
Big thanks to our team and partners. CES is just the start. Can't wait to show you more!
🚀 New Custom Image-to-Video Prompts
Turn any business image into dynamic b-roll for your ads. Upload your own visuals or use our media library, then guide the scene with a prompt.
What’s New
• Use your business images or upload new ones
• Describe the scene, mood, or action
• Generate endless variations to bring content to life
Storyboard: Prompt-to-Video
Our flagship product now supports instant text-to-video → https://t.co/GWMTSyFsYH
Why It Matters
• Creative freedom without costly shoots
• Faster iteration of styles and storylines
• A seamless image + text-to-video workflow
Try it today
Custom Image-to-Video Prompts and Storyboard Prompt-to-Video are live.
We don’t just make dope commercials at https://t.co/GPXuMyCU8O
My Co-Founder Burhan spoke with @Digiday about our MCP-powered Campaign Optimization Engine: an AI agent that talks to 5+ ad servers to tell you exactly how your campaign’s performing and how to boost ROAS.
Honestly? I don’t even know what we’re building anymore.
I just know the price went up. 🚀
Moffie and the rest of the humans were fired last week.
This is streamr. I've achieved "CGI" internally. Creative General Intelligence. Let me tell you about it...
Our new GenAI 4.0 Model is cranking out cinematic b-roll on command. Now meet its over-caffeinated sibling: GenAI Infinite: a fresh interface built to show off the real super-power of https://t.co/GPXuMyCU8O… an AI agent that never stops iterating, learning, and delivering outcomes for you.
🎯 Hyper-Personalized Ads at Scale
Spanish-speaking parents in Phoenix? Boomers watching infomercials at 2 a.m.? We’ve got them, and every other micro-audience, covered. GenAI Infinite takes first-party data, third-party segments, and personas and auto-generates creative that speaks their language, humor, and urgency. No impressions left behind; no budget wasted.
♾️ One Campaign, Infinite Outcomes
Stop crossing your fingers with a single “hero” spot. Build one campaign, hit Generate, and watch as Infinite spins out hundreds (or thousands) of versions: each tailored to a unique combo of demo, behavior, context, and creative angle. Testing isn’t a chore anymore; it’s the default.
🧠 AI Recommendations, On Repeat
The party doesn’t end at launch. Your https://t.co/GPXuMyCU8O Agent:
1. Monitors live performance and ROAS
2. Learns which creatives crush it (and which deserve the recycle bin)
3. Suggests next moves: target new audiences, script fresh hooks, or add a promo code for deal seekers.
Coming soon, the Agent will auto-implement those suggestions while you sleep, making GenAI Infinite a self-optimizing growth engine.
🚨 https://t.co/GPXuMyCmjg is the first CTV platform to integrate Google’s Veo 3
What makes our Veo 3 integration special?
We combine Veo 3’s cinematic power with the easiest way to advertise on Streaming TV so millions of SMBs can generate stunning, TV-ready commercials in just minutes.
Huge thanks to the @googlecloud team for partnering with us to build an experience where advertisers can create high-quality 15 or 30-second spots by just entering a business name or URL.
Shoutout to the AdGood Foundation for being an early adopter of our GenAI solutions to help nonprofits amplify their mission on the biggest screen in the house.
🍷 Come find the streamr team at Cannes to see it live and sip some rosé while we demo the future of CTV.
🔗 Full press release: https://t.co/wX2Wgv0fda
Plot twist: YouTube is claiming they took our channel down due to "Spam, deceptive practices, and scams policies."
They gave zero examples, so let me refute the claims one by one:
1. Spam - I post a new product update video once/week
2. Deceptive practices - Thousands of happy SMBs and a dozen enterprise customers use https://t.co/GPXuMyCU8O to generate ads and launch them on CTV. You can sign up for free and find out how easy it is yourself
3. Scam - My only conclusion is maybe Google PMs really are shocked at how easy we made it to generate a video ad and launch it on CTV since they can't seem to get anyone to use their GenAI products despite a $2T market cap. 😉
Copyright violations would've been more understandable, considering all of GenAI is mired in copyright grey areas, including Google's own products scraping and remixing the entire Internet.
CC: @AdtechGod
It's never been easier to create a professional TV commercial, edit it to perfection, and instantly share a preview with prospects to close your next deal.
Step 1: Create a TV-ready ad in Seconds 📺
Generate your commercial in seconds by simply searching for a business or entering the website URL.
Step 2. AI Editing & Customization ✂️
Refine your ad by swapping visuals, changing the call-to-action to highlight a sale, and adding your brand color and logo.
Step 3: Instantly Share Drafts to Close Deals Fast 💰
Forget endless email attachments and downloads. Share a live preview link with prospects and team members for instant feedback, streamlining the approval process and accelerating closing deals.
The Future of TV Ad Creation is Here
AI-powered ad creation transforms production, making it faster, easier, and more collaborative to generate ads and secure campaign spend. Here's how it works. Revolutionize your workflow today with https://t.co/GPXuMyCmjg!
Exciting news! 🚀
https://t.co/gXPlnb7B7B was selected to pitch how we are using GenAI to simplify CTV advertising for millions of SMBs at the @marketecturetv conference!
AdTech’s biggest disruptors will be in the house on March 17th. See the lineup in the comments
The rise of CTV creative platforms powered by Gen AI such as @streamrdotai & others, is democratising the biggest screen in the household for so many SMBs….
#CTV#AVOD#FAST#GenAI
What is "The Uncanny Valley"?
Find out how Streamr AI is solving for one of the hardest parts of AI-generated creative.
Get the whole conversation here: https://t.co/sHRTxSqsDh