Strength Matters

Digital Marketing Strategies for Personal Trainers and Gym Owners. That Work.

[James Breese @_jamesbreese]

@strengthmatters is back! Back sharing sports performance personal training.

[Cricket Matters @_cricketmatters]

New website. New blog. What’s the perfect weight for a cricket player? #cricket #cricketfitness @_jamesbreese https://t.co/Mi0J8bA9Xl

[James Breese @_jamesbreese]

Chasing social media followers without nurturing website leads is like filling a pool without swimming in it. Dive deeper into those leads for real results. #MarketingInsights #BusinessSuccess

[James Breese @_jamesbreese]

Fit pros, noticed a dip in client sign-ups this January? You're not alone. Let's dive into why and how to pivot for success. 💪🚀

January's "fitness gold rush" isn't what it used to be. Gone are the days when hordes rushed to personal trainers (PTs) for New Year resolutions.

Today, we're seeing a shift. More people are turning to wearables 📱, fitness apps, and budget-friendly options before considering personal training. 🧐

Why? It's all about convenience, cost, and the allure of tech-driven fitness solutions.

Why You Need to Stay Top of Mind 🧠✨
So, what does this mean for you, the dedicated PTs?

It's simple - stay visible, stay relevant. If you're seeing fewer clients now, reflect on your last 90 days of marketing.

Have you been active enough? Remember, being top of mind is key. 🌟

When February rolls around, and people realize that apps and gadgets can't replace the personalized touch and expertise of a real trainer, guess who they'll think of? You!

🎯 But only if you've kept yourself in their sights.

#personaltrainer #fitnessmarketing

[James Breese @_jamesbreese]

Social media followers are the crowd, but website leads are the VIPs. Know where to focus your efforts for the best ROI. #DigitalSales #MarketingTips

[James Breese @_jamesbreese]

You can do all the technical SEO work in the world, but if you don’t have a clear message and clearly articulate what it is that you do. Nobody will do business with you #seobasics #fitnessmarketing

[James Breese @_jamesbreese]

If you’d have asked me an hour ago if I’d be eating Thai in Athens 🇬🇷, I’d have laughed.

Fast forward local recommendations and a google review page that looks like this, I’m having one of the best Thai meals in a long time.

Never underestimate the power of referrals and a prolific Google My Business profile.

Fit pros, you can learn a thing or two from this.

#googlereviews #personaltrainer

[James Breese @_jamesbreese]

@strengthmatters 😂 but website speed matters too 💨 @semrush

[Michael Boyle @mboyle1959]

Everyone knows I love unilateral exercises. These are what we call The Big Four. The reason I like these 4 is that are “purely unilateral” meaning the other leg does not contribute. Yes, I used to be a big “rear foot elevated” person but the back leg can be a problem.

[Strength Matters @strengthmatters]

"You’ve got to think differently. Zoom is great for meetings and calls. It’s not great for online assessments. It’s the right tool for the right job." @_jamesbreese https://t.co/ASSkr7UjJT

[Strength Matters @strengthmatters]

"You’ve got to think differently. Zoom is great for meetings and calls. It’s not great for online assessments. It’s the right tool for the right job." @_jamesbreese https://t.co/ASSkr7UjJT

[Wales Over 40s Cricket @walesover40s]

We're back at @evccindoor this Sunday from 11-2 as we begin preparations for the @Over50sC World Cup and 2024 season.
If you're over 40, Welsh by birth or residency, and would like to attend, then please let us know 👍🏴󠁧󠁢󠁷󠁬󠁳󠁿🏏

[Strength Matters @strengthmatters]

"You’ve got to think differently. Zoom is great for meetings and calls. It’s not great for online assessments. It’s the right tool for the right job." @_jamesbreese https://t.co/ASSkr7UjJT

[Strength Matters @strengthmatters]

"Instilling autonomy from the start, bridging the gap between online and in-person, so that training is just training, regardless of the medium." @_jamesbreese

https://t.co/LqeK2WmHNc

[Strength Matters @strengthmatters]

"Success is about doing the right thing, not about doing everything right." @mboyle1959 https://t.co/g3I6I7LHcx

[Strength Matters @strengthmatters]

"Assessments undeniably matter. But just as a master tradesman selects the right tool for a specific task, trainers must discern the right assessment for each client." @_jamesbreese https://t.co/H7zEiyuHSf

[Strength Matters @strengthmatters]

"We need to create simple assessments where there’s minimal equipment, making it so idiot-proof that even my mum can do it." @_jamesbreese

https://t.co/LqeK2WmHNc

[Strength Matters @strengthmatters]

"Success is about doing the right thing, not about doing everything right." @mboyle1959 https://t.co/g3I6I7LHcx

[Strength Matters @strengthmatters]

"You’ve got to think differently. Zoom is great for meetings and calls. It’s not great for online assessments. It’s the right tool for the right job." @_jamesbreese https://t.co/ASSkr7UjJT

[Strength Matters @strengthmatters]

@pntrack Big fan of your work over here! Would love to get you on the podcast as a follow up from @mboyle1959 ‘s we did!