The best email campaign strategy?
- Send 3-4x per week
- Mix content + sales
- Send to engaged segments
- Don't overcomplicate it
Brands fail because they ignore these basics.
One BFCM campaign that works really well for us is Early Access to VIPs.
Essentially you send an email to your high value customers (ie purchased 3x or more) telling them they have early access to the sale, so they can shop before products go out of stock.
Give them a coupon code to claim the offer & follow up on both email & SMS.
If your email deliverability is below 60%
It is important to ensure your first welcome email is in plain text, this is the most crucial email in your entire system
Making sure that it gets to your customer's inbox is far better than the flashy email that ends up in the spam folder
This will help increase email deliverability by a lot since a lot of people are opening the email and clicking it
You can also ask your customer to reply to that email or move you to their primary inbox in the email itself
Ready to level up your email game?
1. Aim for 8-12% conversion on your pop-ups
2. Send 2-4 value-packed emails weekly
3. Watch your sales grow 📈
It's not easy, but it is simple.
Facebook can nuke your ad account overnight...
TikTok is here today, banned tomorrow...
Here's why I'm betting my ENTIRE business on email marketing:
1. Everyone will always use email
It’s too embedded in our society and will never go away.
It’s used by everyone in our society.
There are no viable substitutes to email.
2. It is stable
Meta just nuked recently, heard this from several clients. Meta is also a primary customer acquisition channel for most brands.
So basically overnight, everyone got rekt because some FB algorithm engineers decided to change some stuff.
That will never happen with email. It is by far the most stable & reliable marketing channel. I enjoy things that are stable & reliable.
3. Highest ROI
Email has the highest ROI of any channel except sms, with an average ROI of $36.
That is basically Jerome Powell levels of money printing.
And if you have a world-class email team that ROI goes even higher.
Mixed up a 𝘴𝘸𝘦𝘦𝘵 sample email design for @eatdoughp🍪
Tried to capture the fun vibe of their brand while highlighting the versatility of their product.
Who's ready for a scoop? 👨🍳
@xonebros It depends on the industry, but if you are continuously providing value the quantity is less important.
Some personal brands kill it with thoughtful daily emails.
For ecomm the sweet spot is 3-4 per week, but these too have to be high on value and low on pure promotions.
Viral social posts grab attention, but strategic email campaigns drive revenue.
Social will spark interest, but email will nurture relationships and close deals.
Don't neglect your email strategy - and that's coming from someone who has worked in social media for 15+ years.