Subham Kumar Boundia

Cofounder & CEO @superleapai, 10X better Enterprise CRM.
Ex @unacademy @olacabs @FTIIndia | IIT (BHU)

[Subham Kumar Boundia @subhamboundia]

Nicely done by @Inc42
Great day speaking with leaders at the @SuperleapAI booth on the #Inc42AISummit day.

Reality - AI in sales is a priority for every leader.
Hard Reality - The roadmap to AI adoption is deeply buried in legacy tools.

[Superleap AI CRM @SuperleapAI]

What a day at the Inc42 #AISummit 💚

#Superleap booth was buzzing, thanks to everyone who stopped by up, engaged, and made time for real conversations.

The future of CRM is AI-native, and it's exciting to see how many teams are ready to make that leap.

#AICRM #Inc42 #Bengaluru

[signüll @signulll]

the web 2 era subsidy was: “we’ll lose money to acquire users.”

the ai era subsidy is likely: “we’ll lose money to acquire data.”

[Freyy @Freyy_is]

the em dash is no longer the clearest sign of ai-generated writing.

honestly? it’s this.

[Aaron Epstein @aaron_epstein]

The biggest hack I’ve seen for founders to close deals faster: just show up.

Get on a plane, fly to their office, meet in person, bond with the whole team.

Instantly replaces weeks of zoom calls.

[Subham Kumar Boundia @subhamboundia]

Jio-fication of AI compute for the win 🚀

[Tejeshwi Sharma 🇮🇳 @tejeshwi_sharma]

AI in India is low cost compute starved

If @reliancejio pulls this off, India will see a Cambrian explosion in AI applications across consumer and enterprise.

Internet created $400B market cap in India, AI will be multiple times bigger.

[ET NOW @ETNOWlive]

Startup Central | Is AI really delivering ROI or just hype?

Subham Boundia, Soham Chokshi and Gaurav Baheti break down what’s actually working as enterprises move from AI pilots to real deployment.

Full Interview: https://t.co/Vrn2nnuwx0

@SumitaKareer @subhamboundia @SohamChokshi @gbaheti

[ET NOW @ETNOWlive]

AI is no longer just about cutting costs — it’s reshaping how enterprises operate and scale.

From real-world ROI to the biggest questions CIOs are asking today, Subham Boundia, Soham Chokshi and Gaurav Baheti decode what’s actually working in enterprise AI.

@SumitaKareer @subhamboundia @SohamChokshi @gbaheti

[TiE Delhi-NCR @TiEDelhi]

Live from #iDay2026!

The ‘Building an AI Operating System for Modern Enterprises’ panel brought together Subham Boundia (Superleap), Soham Chokshi (Shipsy), and Gaurav Baheti (Procol), moderated by Sumita Kareer (ET Now) — explored how enterprises are embedding AI into workflows, decision-making, and operations at scale.

Key insights:
•⁠ ⁠Successful AI adoption starts with solving one high-impact use case well before scaling across workflows and departments.
•⁠ ⁠AI is evolving from a cost-saving tool into a competitive advantage that improves customer experience, compliance, and operational resilience.
•⁠ ⁠In an AI-first world, the biggest differentiator will be how quickly teams adapt, experiment, and reskill alongside evolving technologies.

Practical, future-focused, and deeply relevant.

@subhamboundia @SuperleapAI @Shipsy_AI @gbaheti @Procol_ @SumitaKareer @ETNOWlive @lathika_pai @alokmittal001 @DeepKalraMMT @VaniKola @rajatgarg79 @prasanto @gkgandhi @ShereenBhan @rajeshsawhney @miten @RajanAnandan

#iDay2026 #TiEDelhiNCR #AI

[Rajan Anandan @RajanAnandan]

AI adoption in Indian enterprise!

[Mahavir Chopra / Beshak.org @themahavir]

One of my jobs as a founder, is to give OTPs. Every single day.

For payments, for filing some returns, for logging into services that I had setup when we started.

How have other founders solved this?

[Subham Kumar Boundia @subhamboundia]

Dream11 fantasy betting shutdown had a second order effect of declined viewership in IPL this year.

[Venkat Ananth @venkatananth]

The discussion around IPL viewership decline is quite interesting (and, as someone covering this topic, not surprising).

What is happening? Let's examine the figures.

- Linear TV has dropped from approximately 120 million households in 2022 to around 84 million households today. That's about a 36 million or 30% decline.

- Connected TVs (Smart TVs) increased from 5 million (2022) to 45 million (2026). That's an 800% growth.

You can clearly see how CTV offsets linear TV.

- 26% increase in reach year-on-year
- 20% rise in consumption year-on-year
- Opening weekend peak concurrency was 61% higher on large-screen streaming, according to JioStar data.

While the structural decline of linear TV should be a concern, primarily because it typically anchors media rights values, the digital upside is compelling.

- CTVs attract newer advertisers and digital-first brands, with over 30 exclusive advertisers compared to linear's 20+.
- Linear (mouth fresheners aka paan masalas, and legacy FMCG brands)
- CTVs now capture 39% of IPL digital ad share.

CTV is where the new money (and some eyeballs) is going.

[Harshil Mathur @harshilmathur]

It’s the best time to build all the ideas you’ve ever had - the app you wished existed, the design you thought was obvious, the library you always wanted.

And finally realise why nobody built them :)

[Pratyush Choudhury (PC) @177pc]

India’s AI future is being built by those who ship, not just study.

Today I’m announcing Activate Fellows - a summer program for 15 of India’s (and the world’s) best student builders to work inside the country’s leading AI startups

Only 15 spots. And 8 days left to apply. Details + link 🧵

[Aakrit Vaish @aakrit]

Today, I am excited to announce Activate Fellows.

A summer program for 15 of India's best student builders to work inside the country's leading AI startups.

Host startups include Sarvam, Emergent, Composio, Gnani AI, Dashverse, Neysa & more.

[will (in sf rn) @ItsWillHenry]

Second-time Founders is my favourite gender :

1) no deck until someone asks three times

2) first hire is a lawyer

3) distribution for the product before the product exists

4) "we don't need a big round" and means it this time

5) replies to every customer email personally because they know what ignoring customers cost them last time

6) sleeps 8 hours and ships faster than everyone else

7) the only person in the room who isn't impressed by the term sheet

Second-time founders are the best breed of founders

[Subham Kumar Boundia @subhamboundia]

San Francisco to New York -

[Claude @claudeai]

New for financial services: ready-to-run Claude agent templates for building pitches, conducting valuation reviews, closing the books at month-end, and more.

Install them as plugins in Cowork and Claude Code, or use our cookbooks to run them in production as Managed Agents.

[anu @anuatluru]

The next big thing in AI is … Services as a Service.

[Subham Kumar Boundia @subhamboundia]

Implementation is the product.

SaaS -> Service as a Software

[Chandra R. Srikanth @chandrarsrikant]

Anthropic partners Blackstone, Goldman Sachs to launch $1.5 billion AI Services venture

https://t.co/vPiMghY0C1

[Drew Bredvick @DBredvick]

Rumored today that both OAI + Anthropic are in some way funding consulting firms that help companies adopt AI.

This is neither bearish or bullish — just proves that it's going to be a 10-20 year slog to get all businesses agentified.

Wrote about this a while back: https://t.co/LcUnSxQyN5

[Subham Kumar Boundia @subhamboundia]

For every $1 spent on Salesforce CRM software, $4-5 is spent on consultants and SIs to make it work.

OpenAI and Anthropic saying out loud that the model is not enough. Adoption is the bottleneck. Implementation is the product.

The winners in the new age will be the ones who own the adoption, the consulting, the implementation. The outcome.

SaaS -> Service-as-a-Software

Software is getting cheaper every day. The services layer is getting more valuable.

[TechCrunch @TechCrunch]

Anthropic and OpenAI are both launching joint ventures for enterprise AI services https://t.co/yjJBaGYan9