Sudipto Das

Consumer marketing, brand strategy, advertising & digital enthusiast

[Sudipto Das @sudipto72]

Crisis brings an opportunity. Ndtv seeenivasan jain reporting to preempt migrant workers that BJP is not working. Shamefully we have to rise for solidarity. This proves that education is not a criterion of maturity. Humanity comes naturally not by biased journalism

[Sudipto Das @sudipto72]

@MarkandeySharma Send

[Prasad @theprasad_]

I simplified my 4 years of marketing lessons into minimalistic visuals.

1. We pay for logos, not for products.

[Ad Professor @The_AdProfessor]

10 most creative ads I've collected this week:

1. Nutella

[Sudipto Das @sudipto72]

@iam_chonchol AI

[Sahil Bloom @SahilBloom]

A powerful lesson on luck that everyone needs to hear:

In 2003, Dr. Richard Wiseman published The Luck Factor, which explored why some people consistently get lucky while others struggle with bad luck their whole lives.

He gathered participants for several simple experiments:

Dr. Wiseman took out ads requesting participants for a study on luck—specifically, the ads asked for people who considered themselves very lucky or very unlucky.

In one experiment, each participant was given a newspaper and asked to count the number of photographs inside it.

The unlucky group averaged 2 minutes to complete the exercise, while the lucky group averaged mere seconds.

What happened?

Well, on page 2 of the newspaper, there was an enormous bold font print that read, "Stop counting, there are 43 photographs in this newspaper."

At the halfway mark, there was another message that read, "Stop counting, tell the experimenter you have seen this and win $250."

The self-identified lucky people had seen the writing, stopped, and responded accordingly to end the timer (or collect the money).

The self-identified unlucky people, on the other hand, had missed it (or mistrusted it) and taken far longer to count.

This finding grew into a consistent theme across the body of research:

The lucky people came across "chance" opportunities, while the unlucky people seemed to miss them. Both groups had equal access to these opportunities, but the lucky group saw what the unlucky group tended to miss.

There's a concept I often refer to as "luck surface area" in my writing.

The idea is that each of us has a surface area on which lucky events can strike.

There are a few baseline factors out of our control:

• Where you are born
• Who you are born to
• "Acts of God"

Beyond these, the size of our luck surface area is within our control.

In Dr. Wiseman's study, the lucky people seemed to understand this:

• They noted that they often took alternate routes to and from work so that they would meet new people and see new things.

• They talked about unique strategies for talking to different groups of people at parties.

• They bounced back from seemingly negative encounters and maintained a positive outlook for the future.

The luckiest people have engineered an enormous luck surface area.

Expand yours in two ways:

1. Remove Anti-Luck: Anti-luck includes all the actions, behaviors, and people that shrink your luck surface area. Pessimism and "blinders" are two common sources of anti-luck. People who tell you to be realistic are another common source.

2. Add Pro-Luck: Pro-luck includes all the actions, behaviors, and people that expand your luck surface area. Getting out and meeting new people, sharing your thoughts and ideas publicly, and sending more cold emails and DMs are all common sources of pro-luck. People who encourage you to think bigger are another common source.

If you enjoyed this, follow me @SahilBloom for more in future!

[Harsh Goenka @hvgoenka]

How do dictators operate - very well explained by my favourite intellectual @harari_yuval

[Dan Go @CoachDanGo]

An 80 year old man who lifts is as strong as a 30 year old man who doesn't.

After the age of 30 muscle mass decreases by approximately 3-8% every decade. This rate of decline becomes even faster after the age of 60.

This reminds me of my dad who decided to start lifting & running at 40 years old.

Now at the age of 76, his body and brain are as active as ever.

He doesn't need any form of assistance, he's living independently and doing it on his terms.

A couple sessions a week of weight training is the ultimate form of delayed gratification.

You're trading 90 minutes a week for a lifetime of mobility, strength, and brain health.

I'd make that trade in a heartbeat.

I know some people in their old age who look back and regret not taking better care of themselves.

They got to a point where there was no return.

You don't want to let that happen to you.

It's better to be the oldest person in the weight room than the youngest person in the nursing home.

Lift now so you can reap the benefits later.

Sources:

1. Holloszy JO. The biology of aging. Mayo Clin Proc. 2000;75 (Suppl):S3–S8.

2. Melton LJ, III, Khosla S, Crowson CS, et al. Epidemiology of sarcopenia. J Am Geriatr Soc. 2000;48:625–630.

[L.A.M.Z @OlamideTowobola]

If you’re interested in LEARNING all of these for FREE:

Product management
Project management
Business analytics
Data visualization
Microsoft excel
Data analytics
Big data
Scrum
UI/UX
Agile
SQL

Open, RT this and thank me later:

https://t.co/946zJFiWth

[Sudipto Das @sudipto72]

Check out my latest article: How transformation in Marketing, Content, and Data will shape, given the Interactive & Immersive Experiences with the likes of Apple Vision Pro https://t.co/BPzZidIgpD via @LinkedIn

[Sudipto Das @sudipto72]

Predict the winner of INDvsAUS #WTC23Final #IndVsAus2023 #INDvsAUS

[Jon Erlichman @JonErlichman]

Sony was founded on this day in 1946.

Its first product was an electric rice cooker.

Here’s more on the journey… 🧵

[Barsee 🐶 @heyBarsee]

Enhanced ChatGPT-4 just launched for free.

You can also generate images and also create different personas.

Here are 4 incredible use cases of https://t.co/WM2Ei7uuqj (a thread👇)

[Jas Singh @TheJasSingh]

TLDR: 5 chrome extensions

1. SciSpace Copilot
2. Compose AI
3. Wiseone
4. UseChatGPT AI
5. Merlin

For info on any of these, please check the thread

[Sudipto Das @sudipto72]

@joybhattacharj Such a beautiful gesture. Humanity is real Joy (pun intended)

[Sudipto Das @sudipto72]

@Microsoft So soon, we will also replace Google Analytics and GA4 for marketers ?

[Sudipto Das @sudipto72]

In future, when AI will dominate the creative process– art, copy, visuals, video-how would brands ensure #copyright? Probably another AI tool could aid judge human direction offer data-based insights to rationalize original thinking & credits to the machine.
#AI #contentmarketing

[Sudipto Das @sudipto72]

@ovshake42 I have an AI joke, but not the intelligence to spot the humor.

[Sudipto Das @sudipto72]

#luminaregurgaonresidents ,a resident group who are evolving with Mahindra's real estate woes. In the name of encroachment boundary walls broken by authorities. Short sightedness bad planning leading to security issues division of amenities. Plight of residents.

[Sudipto Das @sudipto72]

@swapanseth Last month we saw her feeding on a fresh kill. With so many humans (and vehicles) looking at her enjoying breakfast, she felt awkward. Retreated,decided to eat later. But came back, choosing food over Human eyes.

[Sudipto Das @sudipto72]

What a tribute to #udhamsingh. Respect for Shoojitda and team for a brilliant narrative in reel. God bless #India.