Sumeet SEO

Building Outpublished: know what your competitors publish the day it goes live, which of their pages you’re missing, and what to write first. SEO 10+ years.

[Sumeet SEO @sumeet_seo]

I'm Sumeet
10+ years in SEO
Building Outpublished, solo
If you work in SEO or build SaaS, let's talk

[Sumeet SEO @sumeet_seo]

I built my own. When a competitor publishes a new page, I see it that day, not weeks later when it finally shows up in a keyword tool.

It also shows every page they already have that I don’t, sorted by topic, so I can see where they’ve gone deep and I haven’t.

What’s in your stack?

[Sumeet SEO @sumeet_seo]

Before the rollout moves anything, save one more baseline: every page your top competitors have today.

When someone passes you in two weeks, that list is how you tell a new or rewritten page from Google just preferring theirs.

[Marie Haynes @Marie_Haynes]

There it is! A core update.

Google just pushed the November 2026 core update live.

https://t.co/00mr1R4iin

[Sumeet SEO @sumeet_seo]

Check what structured data your blog template adds to every post.

A lot of themes put product markup on every page, blog posts included.

1. Open three blog posts and one product page.
2. View the source and search for ld+json.
3. If your posts carry SoftwareApplication, Product or Offer next to their Article markup, that came from the template, not from you.

Example: every Netlify blog post I opened carries SoftwareApplication and Offer markup and no Article markup at all. Across the site it's 2,393 of the 2,400 pages I read. Of 14 sites with a blog folder, it was the only one.

Has anyone tested taking sitewide product markup off their posts?

[Sumeet SEO @sumeet_seo]

@DerekAshauer What kind of research data are you adding: numbers from your own work in the niche, or pulled together from other sources?

The first kind is the one other pages can't copy, so it's what I'd expect to get cited.

[Sumeet SEO @sumeet_seo]

@illyism The competitor sitemap diff in seo-autopilot is the step I'd trust least on its own.

Some sites leave their blog out of the sitemap. Wincher's English one lists 11 pages and not a single post, while its blog runs to 9 listing pages. A diff of that file never sees a new article.

[Sumeet SEO @sumeet_seo]

@Lukecleans Did the website do much of the work there?

Curious whether each city has its own page with the services written for it, or both profiles point at the homepage.

[Sumeet SEO @sumeet_seo]

@HasanYasar Which pages do the buyers come in on?

My guess would be the ones about one machine for one job rather than the category pages, but after 7 years you'd know whether that holds.

[Sumeet SEO @sumeet_seo]

@ChrisSimpson How do you lay out the HTML one once a site has a page for every service in every town?

One long page of links, or a short page per town that the main one points to?

[Sumeet SEO @sumeet_seo]

@searchmartin I'd add one more: how many templates the issue lives in.

A wrong canonical in one template is one ticket that fixes thousands of pages. The same mistake copied by hand into a few hundred pages eats a quarter of someone's time.

[Sumeet SEO @sumeet_seo]

@SaidAitmbarek On the marketplaces: has a listing there sent you real calls yet, or does the model mostly pick from what it already knows?

[Sumeet SEO @sumeet_seo]

@mehrab_build Does the label sit on the page or on the search?

If it's the search, a vendor's best-X list is up against other lists even when it explains every pick, which would make a plain X vs Y page the safer one to write.

[Sumeet SEO @sumeet_seo]

@leo_mercerr Two landing pages in a day is wild.

With Dec 1 fixed, I'd put up the voice agent's pages now as well, one for each job it does, so they've been live a few weeks before the X launch instead of going up the same day.

[Sumeet SEO @sumeet_seo]

@SeijinJung On 6, the discovery topics only cover chats where you're cited.

The chats where a competitor gets cited and you don't would be the more useful list. Does the hub show anything for those, or is that still the manual test in 8?

[Sumeet SEO @sumeet_seo]

@seo_bint_ejamil One for the list: ask why a page loads fine in a browser but answers 404 to a crawler.

I ran into that on a HubSpot site this week. Its edge hands my crawler a stored 404, with a header that literally says 404 predicted at edge, while browsers get the page.

[Sumeet SEO @sumeet_seo]

@2whazzuup Good call on the baseline.

I'd save one more thing today: the page lists of the two or three sites you compete with most. Two weeks from now you can tell whether the page that passed you is new, rewritten, or the same page Google just likes more.

[Sumeet SEO @sumeet_seo]

@jakezward Doubling down on what already ranks is right most of the time.

Where's your line between a new section and a new page? When the URLs beating a general guide are each a separate, narrower page, I'd lean to a page of its own, but curious how you call it.

[Sumeet SEO @sumeet_seo]

@staticmaker1 For schedulers the SEO part is mostly comparison pages.

Typefully has 9 pages on rivals, Buffer, Hootsuite, Hypefury, Tweet Hunter and more, on a site of about 230.

Do you know whether that founder's search traffic came from those or from how-to posts?

[Sumeet SEO @sumeet_seo]

@gaetano_nyc When it's every channel at once, did visits fall as much as leads?

If people still turn up but fewer fill in the form, that's a different fix from fewer people turning up at all. Which one is it for this client?

[Sumeet SEO @sumeet_seo]

@MalteLandwehr The logged-out ChatGPT move from Google to Bing is the part I didn't see coming.

Did the Bing citations lean to any kind of page, pricing or comparison over blog posts? I'd guess so but have nothing to show for it.

[Sumeet SEO @sumeet_seo]

@PKodmad Of those four, which one would keep going if you stopped for a month?

My guess is SEO and ASO hold up and IG drops first, but I only see the web side.