Sumit Goyal

CA turned D2C founder, Building laundry pods brand in India, Founder @ecosyspods, Documenting the execution, TEDx Speaker

[Sumit Goyal @sumitbuildlog]

From a small village in Rajasthan to building a Rs.5 Cr funded startup in Mumbai. 🚀

Happy to share that Ecosys has raised ₹5 crore, led by @GvflLimited and backed by ex founders @trueelements (Acquired by Marico)

The journey hasn’t been linear. Multiple experiments, failed product categories, pivots and countless learnings.

But we kept building.

Today, we’re building Ecosys to make laundry pods an everyday habit for millions of Indian households.

Grateful to our investors, team and customers for believing in us.

A long way to go. Back to building! 💪

[Sumit Goyal @sumitbuildlog]

When AI puts your brand alongside giants like Ariel and Surf Excel!

Asked AI about the best laundry pods in India, and Ecosys appeared first on the shortlist.

We’re building Ecosys to challenge the way India does laundry, competing with brands that have decades of trust and distribution.

Still a long way to go, but encouraging to see Ecosys becoming part of the conversation.

Back to building! 🚀

[Sumit Goyal @sumitbuildlog]

@ShyniBodda Ya ya and it was different prospective all together

[Sumit Goyal @sumitbuildlog]

Life comes full circle!

During my CA articleship, I worked on countless tax audit reports for clients.

Almost a decade later, this year, for the first time, we filed a tax audit report for own company, Ecosys.

And another coincidence - we incorporated the company on 20th October, and today marks its anniversary.

From filing audits for others to filing one for own business. Quite a journey!

P.S. Fellow entrepreneurs will understand why filing a tax audit for your own business feels like a milestone. :)

[Sumit Goyal @sumitbuildlog]

@sj_modak There is no solution for this

[Sumit Goyal @sumitbuildlog]

One of the most frustrating parts of running a D2C brand across multiple platforms: PRICE PARITY.

One platform drops the selling price of a SKU. Others automatically crawl and match it.

Within hours, the same SKU is selling at a lower price everywhere.

Now the founder has to figure out:

Who dropped the price first?
Which pincode triggered it?
How do we restore pricing across all platforms?

Earlier, this used to stress me out. Finally found a tool that highlights the exact pincodes where prices have dropped. Makes tracking much easier.

But here’s the bigger problem.

Platforms have now started asking brands for additional margins when selling prices drop, just to protect their absolute margins.

So a price drop you never approved can end up hitting your contribution margin twice.

Building a D2C brand is one thing. Managing platform pricing is a completely different game.

Curious how other founders are managing this price parity mess? (Launching different SKU on each platform is another operational hassle)

[Sumit Goyal @sumitbuildlog]

@sj_modak Yes

[Sumit Goyal @sumitbuildlog]

Cheezein milti nahi hain, dhoondni padti hain. Experiment karte raho, signal milte hi double down karo.

I often get asked: “What’s your moat?”

My answer: Hustler mindset + speed of execution.

Recently, we tried a completely different angle in our ads. A search term that had almost zero searches on Amazon suddenly started growing significantly.

Small experiment. Strong signal.

You don’t always need to know what will work. You need to find what works faster.

[Sumit Goyal @sumitbuildlog]

This is the power of consumption in India.

[Chandra R. Srikanth @chandrarsrikant]

Festive e-comm sales fall 10% YoY to Rs 30,000 crore in four days as pricier electronics drag demand

India's festive e-commerce sales have started on a weaker footing this year, with gross merchandise value (GMV) estimated to have fallen 7-10 percent year-on-year (YoY) in the first four days as higher smartphone and laptop prices weigh on big-ticket purchases.

Online festive sales stood at Rs 29,800-30,900 crore between October 7 and 10, against Rs 33,200 crore in the corresponding period last year, according to e-commerce consultancy Datum Intelligence. The slower opening comes as electronics face a price squeeze, while purchases across fashion, beauty and other categories are helping sustain order volumes.

By @AryamanGupta_

https://t.co/NdZD56xXAb

[Sumit Goyal @sumitbuildlog]

That’s the sad reality. We are facing another version of this- parcels being marked delivered without OTP verification, while customer say they never received them.

When questioned, the response is: “How could it delivered without customer signature”.

But that’s exactly the point. OTP verification was introduced to remove dependence on signatures and prevent such disputes.

If OTP can simply be bypassed, what’s the purpose of having OTP verification in the first place?

Accountability can’t end at system shows delivered.

[Chanakya @ChanakyaShah]

We talk about ease of doing business in India and compare it with China, there’s one big difference I’ve noticed:

In India, no one wants to feel accountable.

Let me share my experience with one of India’s biggest shipping companies, Delhivery.

I’m a co-founder of an electrolyte brand. We sent two packages worth almost ₹1lakh to Ladakh for the Ladakh Marathon because we wanted to sell them at the event.

They failed to deliver them and shipped them back to us.

For the next 40–45 days, there was no update on where the packages were. We kept following up, but nobody gave us a clear answer.

After 45 days, they told us the packages were lost and simply closed the case.
We were shocked by the lack of accountability. No explanation, no apology, no guilt. Just, “It’s lost.”

And when we asked why, how it happened, or what the next step was, nobody had an answer. Delhivery team doesn’t answer calls. We tried reaching out to different people, and most of them either said, “It’s not my department,” or cut the call.

Our team got stuck in an endless loop.

Shipping aggregator says to contact the shipper.
Shipper says to contact someone else.
Delhivery team doesn’t answer.

And the biggest loser is the entrepreneur who is willing to do business.

I’ve dealt with Chinese suppliers and logistics companies before, and the difference in accountability and service is very noticeable.

They are desperate to do business with you. They take ownership, respond quickly, and try to solve the problem.

That’s what ease of doing business should feel like, not this, definitely!

[Sumit Goyal @sumitbuildlog]

@kmr_dilip Would love to join

[Sumit Goyal @sumitbuildlog]

Different view: founders shouldn’t build based on whether next year will be a good or bad funding market.

Build a good product, create strong repeats and grow with capital efficiency.

Markets will keep changing. That’s why founders who execute smart and fast will always have an edge.

[India Plus @india_plus_]

🚨 Nikhil Kamath says startups should raise funds now and keep cash for 1 to 2 years.

He agreed 100% with advice that next year could be bad for funding. Spend carefully.

[Sumit Goyal @sumitbuildlog]

One simple framework I use before taking a risk on any cost:

If it’s a recurring cost, negotiate hard at the start. Because once you agree to a number, it becomes the base for every future discussion.

If it’s a one-time cost, I first look at the absolute amount.

If it’s small → take the risk and move fast.

If it’s substantial → I ask two things:

What’s the minimum outcome I can reasonably expect?

And if it doesn’t work, how much will it impact our bottom line?

Not every cost decision needs the same amount of thinking.

[Sumit Goyal @sumitbuildlog]

My marketing team is getting out of control!😂

Bit late for my turn on the Storm Dance trend, but better late than never

Building. Hustling. Dancing.

[Sumit Goyal @sumitbuildlog]

@cm3positive Completely agree! Made a creative starting with price only and today it’s highest conversion ad on meta

[Sumit Goyal @sumitbuildlog]

@Rishabh_RevQ @sardamit Thanks Rishabh for mentioning Ecosys pods!

[Sumit Goyal @sumitbuildlog]

My saved reading list keep increasing but available times doesn’t. Books, podcast, industry news, founder insights… everything feels worth consuming but time is limited. Curious to know how founders are prioritising from thinking to actually consuming content rather than just saving it for later.

[Sumit Goyal @sumitbuildlog]

@ShyniBodda Exactly! Our website contributes a significant share of revenue and gives us pricing control. But marketplaces and Q-commerce are essential for discovery and scale. The challenge is balancing both without one platform disrupting pricing everywhere.

[Sumit Goyal @sumitbuildlog]

@Diplomeme Let’s see who can figure out to track changes at live price.

[Sumit Goyal @sumitbuildlog]

@Rishabh_RevQ @GvflLimited @trueelements Thanks Rishabh!

[Sumit Goyal @sumitbuildlog]

From a small village in Rajasthan to building a Rs.5 Cr funded startup in Mumbai. 🚀

Happy to share that Ecosys has raised ₹5 crore, led by @GvflLimited and backed by ex founders @trueelements (Acquired by Marico)

The journey hasn’t been linear. Multiple experiments, failed product categories, pivots and countless learnings.

But we kept building.

Today, we’re building Ecosys to make laundry pods an everyday habit for millions of Indian households.

Grateful to our investors, team and customers for believing in us.

A long way to go. Back to building! 💪