Sunil Kosuri

Marketing at Red Bull India | Ex Founder - Hustlin Media | Enabling change in Media, Entertainment and Hospitality.

[Sunil Kosuri @sunil_kosuri]

Nah bro, don’t do this.

[Sumit Behal @sumitkbehal]

If buy any SUV in India, you have to pay over 50% in taxes to the government of India

You will be paying these taxes after paying taxes on your salary and capital gains

This is India’s growth story

[Devaiah Bopanna @devaiahPB]

Vistara is one of those rare products where brand identity and brand experience overlapped in perfect harmony.

The purple looked different from the sea of reds being plastered on every airline. The in-flight rock album playlist before take-off, played at lobby music volume, created the perfect contrasting experience of calm and teenage rebellion energy.

Vistara is a brand-building masterclass. It didn't shout at the top of its voice that it was cool, it whispered. With absolutely no effort, it somehow made even it's regular economy feel like premium economy.

From its headrest to the cushioning to its nomenclature, everything was thought through, making one feel at ease in the skies.

They created a foolproof, uncancellable, and beloved brand in a category that is the toughest in which to achieve any sort of love or loyalty. I know of friends who didn't mind paying a thousand more because it's Vistara.

As a brand marketing nerd, I have always tried to understand why one feels the way they do in Vistara. I believe it ultimately boils down to the color purple, among many other things. It’s the color of imagination, romance, and calm. And when you’re sealed in a box suspended 35,000 feet above the earth, those are good feelings to have.

It’s sad that this brand is now sailing into the sunset, but it will be remembered as one of the few brilliant brands built by India in a short span of time.

[Satish Reddy | Hyderabad Real Estate & Infra @HydREGuide]

While whole nation is cheering up for Formula 4 racing in Chennai, Current govt simply killed Formula E racing in Hyderabad. Spending 50-100 cr for brand building of Hyderabad is not at all a bad thing to do.
The efforts of @KTRBRS of bringing in Formula E to Hyderabad simply got wasted.

[Jay @idek_tb]

hardest pill to swallow is realizing people DO NOT CARE. they’ll hurt you & really go on about their lives. not even slightly affected about what they did to you & how you feel. Regardless if it’s friendships, relationships, or family.

[Sunil Kosuri @sunil_kosuri]

@manasachava this is so cute🥹🎈

[Complex @Complex]

Hanumankind Risked His Life to Make One of the Best Music Videos of the Year. Now What?

Full details here: https://t.co/meKmTeQ8di

[Sunil Kosuri @sunil_kosuri]

Visited T Hub 1.0 yesterday at IIIT H. About 9 years ago, did my first ever event there.

Just the hallway in that empty shell threw me back to day 1. Super grateful for this journey.

[Sunil Kosuri @sunil_kosuri]

@pranavchaparala your brain will stitch every street together with memories unforgettable.

[Hanumankind @Hanumankind1]

✊🏾

[Sunil Kosuri @sunil_kosuri]

Ready to elevate your ideas and unleash your wiiings? Red Bull Basement is your launchpad.
Empowering young innovators to leverage technology to drive positive change.

Take your idea to the next level!

To know more and apply: https://t.co/XmqzsmEDqv

[Historic Vids @historyinmemes]

Naval Ravikant: "Stay small until you've figured out what's working"

[Think Planes @ThinkPlanes]

This new @etihad livery has now taken the top spot as my favourite 😍 seen yesterday @manairport

[Overfit Quantitative Strategies @OverfitQuantit1]

I'm simply not there.

[∩ @zachpogrob]

'Sacrifice' should never be a thought.

[michael @FilledwithUrine]

sigh

[Aaron! @c6_shanky]

Porsche 911 Turbo

[Sunil Kosuri @sunil_kosuri]

A month since I started working for an organisation that’s not mine. Touch wood, the world has been kind to me.

Everything’s destiny is to change, to be transformed, to perish. So that new things can be born.

One step at a time.