SVSnapshot

Leadership, business trends, brand ideas and what’s moving the market.

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GoPro CEO Nick Woodman on how the company is coming back into focus https://t.co/obMLtmPuDj via @verge

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Marketing Dive speaks with Tool's Dustin Callif & Adam Baskin about working with #Amazon https://t.co/eDzKN5SMq6 via @MarketingDive

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Until recently the impact of artificial intelligence on the customer experience has seemed largely theoretical, but now the real-life uses of #AI by brands are ramping up https://t.co/IDsnY8CdKK via @MarketingWeekEd

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The #influencermarketing trends that will explode in #2019 https://t.co/uLLYj24kOL by @motdraw1 via @Forbes

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High-end gym chain Orangetheory is testing out #popups in hotels to target travelers https://t.co/A3SM2eXJuN by @IlyseLiffreing via @Digiday

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Look inside #Macys new #retail strategy https://t.co/tM9GHuyKCx by @csalpinivia @RetailDive

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New global research from Expedia Group Media Solutions illustrates that there are real differences in what influences younger generations to book #travel and extend business trips for leisure https://t.co/V8lqW51JcZ #study #via @phocuswire

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How to make the most of your #Christmas downtime & use it as opportunity to plan for next year https://t.co/weUWYPvGp6 via @MarketingWeek

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How a Canadian technology brand is creating a new way to experience smart glasses https://t.co/xMNuktkzge #interview via @PSFK

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#Snapchat publishers prize #loyalty & retention metrics over simple views https://t.co/nox6wtTO3c by @kerrymflynn via @Digiday

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Diageo’s Andrew Geoghegan’s five tips for surviving the planning season https://t.co/JBYJhQ7y8t @MarketingWeekEd

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“The dreams of tomorrow will be things that previous generations found mighty simple indeed,” according to consumer trends expert Hsuen Chang & marketing columnist Steve Sammartino https://t.co/HGnCkYv1Oh via @MarketingMag

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Building brand #loyalty in the era of the empowered traveller https://t.co/sC36pPTYUr via @skift

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5 trends shaping the 2019 #influencermarketing world https://t.co/l1JZPUveTq via @Digiday

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Two recent studies suggest “responding to what consumers care about, in terms of internal working practices & recognising external concerns, can boost businesses” https://t.co/CQKeRy8lxN via @WARCEditors #purpose

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Five key things retail brands should consider when it comes to winning over #GenZ https://t.co/QHuIBG1Ovh via @MarketingMag

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@FullSurge’s Managing partner Mitch Duckler shares why employee brand engagement is so important https://t.co/Pdh96iTSEN via @PRDaily

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Research predicts more than half of American homes will have a smart speaker by 2022 https://t.co/NHFScEnHv7 by @sapna via @nytimes

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Ride-sharing company #Uber is shifting its focus from customer acquisition to brand reputation https://t.co/1rxJUavB9R via @MarketingWeek

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@wgsn’s Andrea Bell gives her views on what will be the drivers of change from a #consumer point of view in 2019 https://t.co/rzdpFteirH via @WARCEditors