Alex Chen

I work on AI video marketing for SaaS, apps & AI products.
Sharing ideas on content, growth and AI.

[Alex Chen @swaynoai]

@starter_story The truth is, tech doesn't matter anymore; getting people to know you is what counts.

[Alex Chen @swaynoai]

This is insane, isn't this just ripping off Fastlane? Granted, I'm taking cues from Fastlane myself, and right now I'm building it solo. Should be launching in about two weeks.

[Kailash Sarma @klashsarma]

Today we’re introducing Relay

We raised $20M from Google, Point72 & the founder of Reddit to build it.

1) Drop your website
2) Relay will create your content
3) Automatically distributes to our network of 50,000 U.S. creators
4) Drive millions of views and insights for your brand

Comment your website URL below and we’ll build your brand’s content library for free 👇

[Tavus @tavus]

Introducing Griffin, the first model to pass the video Turing test.

48% of people who talked to it live thought it was a real human. Previous systems have had a pass rate <3%. It is #1 on NVIDIA's benchmark for full-duplex AI video.

It’s the first Human Interaction Model (HIM).

[Alex Chen @swaynoai]

@thsottiaux Too much AI-generated code lately. Writing it by hand today.

[Alex Chen @swaynoai]

Too much AI-generated code lately. Writing it by hand today.

[Alex Chen @swaynoai]

🫶Swayno is currently pre-revenue and in development.

[Marc Lou @marclou]

I made $217,071 in September 2026.

💪 HYROX — $112K
⭐️ TrustMRR — $53K
📈 DataFast — $31K
🧑‍💻 CodeFast — $7K
🐥 Twitter — $7K
🏴‍☠️ Ship or Die — $3K
⚡️ ShipFast — $2K
🍜 Indie Page — $685
🕵️‍♂️ Stalkr — $319
🎞️ YouTube — $263
🦐 SuperShrimp — $221
🌱 HabitsGarden — $143
🧾 Zenvoice — $138
🚀 LaunchViral — $129
🛡️ ByeDispute — $97
📚 WorkbookPDF — $67
💩 PoopUp — $9

✂️ Margin: 90%

The HYROX experiment https://t.co/49RnsFBVzP inflates this month's revenue, but it's the best month ever for my marketplace https://t.co/MZc8tGa5LQ ($53K) and my SaaS https://t.co/3EDxln5U2Q ($31K).

I do everything solo, and I'm not going to lie, I'm fucking proud of myself.

Since I was a kid, I've been told to focus on one thing. I find that boring. I want to play and try a bunch of things.

I never felt confident because nothing really worked out for 7 years. I ended up being average at everything: coding, marketing, design...

But building 37 startups (https://t.co/4zCWHGJWRq) taught me something far more important: resilience, discipline, and optimism.

Over the past decade, those skills have compounded. I now run a tiny portfolio of startups making $1M+/year, sleep 8 hours a night, work out 2 hours a day, and spend plenty of time with my wife.

Anything is possible if you're hungry.

Believe in yourself.

[Alex Chen @swaynoai]

@thsottiaux

[Alex Chen @swaynoai]

Partnering with the right influencer changes everything.
It’s more than just virality; it’s a real win-win. They get solid content and profit-sharing, while you can just focus on building the product and watch things take off.
Having a great product is just the foundation—finding someone who can put a megaphone to it is where the real growth happens. You can't do it all alone.

[Starter Story @starter_story]

This guy’s app was stuck at $300/month for 18 months. Then he partnered with ONE influencer and hit $35K/month in a year.

Meet Flo - a German solo dev who built https://t.co/v6kmTkzGae, an AI-powered expense tracker. He spent a year and a half trying every distribution channel by himself. Barely made a few hundred bucks.

Then a Colombian content creator found his socials inside the app and reached out. They negotiated a deal: fixed monthly retainer + percentage of PROFITS (not revenue - that didn’t scale).

Only 3 videos a month. High quality, story-driven. That’s it.

The first video? Just a simple walkthrough. Within a week they 10x’d MRR. Within a month they were at $8K.

Then $13K. Then Apple invited them to WWDC together - that video did 1.7M views and added $5K MRR. Latest feature video pushed them past $35K.

Total growth: 10,000%.

Why it worked:

> Skin in the game. Profit share = he thinks like an owner, not a contractor
> Quality over quantity. 3 videos > 100 spammy TikToks
> Look OUTSIDE the US. The Colombian market was wide open
> Put your socials IN the app so creators can find you

Flo’s playbook for finding your own partner:

1. Align on lifestyle, tone, audience
2. Warm up the relationship (follow, comment, be real)
3. Reference a specific video in your outreach
4. Connect the dots to your product
5. Signal willingness to pay early, show them the ceiling

Takeaway: You probably don’t have a product problem. You most likely have a distribution problem.

[Alex Chen @swaynoai]

@thsottiaux Me right now.

[Alex Chen @swaynoai]

@technicoluor Damn, I guess I’m officially old. I don’t get this anymore 😭

[Alex Chen @swaynoai]

@marclou Welcome to China.
👍👍👍

[Alex Chen @swaynoai]

@Hanashiro12_

[Alex Chen @swaynoai]

I had no idea you could do that.

[Starter Story @starter_story]

Tom who built a $50K/month widget for tradies says: trades are the perfect first customers because they're no-bullshit and won't pay for anything that doesn't pay for itself...

"Trades kind of found us. We went looking, but they kept showing interest in the product. And we adapted it to suit their needs."

[Alex Chen @swaynoai]

@AnthropicAI Bro, I was just using this thing to fix my code.

[Alex Chen @swaynoai]

For apps, short-form video tends to work better. For SaaS, Reddit and X really shine—and SEO can be huge too.

[Alex Chen @swaynoai]

@thsottiaux

[Alex Chen @swaynoai]

@starter_story That's a fresh perspective.

[Alex Chen @swaynoai]

Old-school just hits different. Makes me feel like a big boss. 😎

[Tibo @thsottiaux]

Voice! I've gotten so used to just call ChatGPT and talk about all the work, check on emails, do some coding, manage my calendar and it works across the full ecosystem of plugins, including 3P developed plugins.

[Alex Chen @swaynoai]

But it's too expensive.

[Sam Altman @sama]

GPT-6 Sol and Luna are great models but also these characters are so cute

[SpaceXAI @SpaceXAI]

Grok 4.7 works longer on difficult tasks, checks its work more carefully, and comes with our strongest safeguards to date.