Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.
Read Yvon's letter at https://t.co/TolGLfHEGG
When it comes to the carbon footprint of our diet, we focus on things like transport and packaging (the brown bit).
But most of the emissions come from land use and activities on the farm (green bit).
This is why *what* you eat matters much more.
https://t.co/48Gz2ChSaY
Today, the UK government are saying they can make aviation climate friendly, it's all nonsense. The industry has no credible plan, & airline ads have no credible regulation. We need to stop promoting the fastest way to fry the planet & ground polluting ads https://t.co/vOBDnUlRk6
Appreciate that the release timing wasn't ideal for media outlets to turn around – hoping that's the problem and we will see coverage plastered everywhere in the coming hours/days. We're in a crisis and we need to be talking about that.
Media coverage of the new @IPCC_CH report is disappointingly non-existent. This is the @guardian this morning, minimal info and buried way down the page.
#IPCC#IPCCReport
Obviously there are other things that need reporting space right now too. But the main message of the report is that 'it's now or never', and if that isn't headline-worthy, I don't know what is.
@luneclimate has a new coat of paint, and a new engine too 🌅
We've revamped the website architecture, crafted new messaging based on the pains, goals, and aspirations of our target customers, and wholly reimagined our brand.
https://t.co/q4gHdkTitO
Climate action has a narrative problem.
We need stories of abundance, showing what near zero marginal energy and regenerative ecosystems will mean for society. Too often the story is about restraint, seemingly inconvenient behavior change, apocalyptic futures.
Greenwashing has been a hot topic lately, with an @oatly ad even banned this week for potentially misleading claims. We take a look at this in our latest @luneclimate post: https://t.co/jh4YyRcHjW
The search for purposeful work is fuelling the #GreatResignation - with more and more of us realising we want more from our jobs 🌎🧑🤝🧑
If businesses don't respond to this desire for purpose-driven work, the resignations will just keep on coming
https://t.co/1asQFCaWEr
“UK based think tank InfluenceMap found that fossil fuel companies spent over $9.6million in 2020 alone on Facebook adverts that presented oil and gas as ‘climate friendly’. This includes one advert from Shell which highlights its…” — @tabithawhiting https://t.co/2rzESmIQEK
‘Circular fashion’: the truth behind H&Ms #looopit campaign - positive steps forward or just another #greenwashing marketing campaign? https://t.co/OYnnjy9wml
We are thrilled to announce that we are extending the target for our share raise for the second time after reaching our updated goal of £2.5 million. Thank you all so much for your support! 💚🎉 #ethicalinvestment#invest#communityenergy#lowcarbonhub
https://t.co/UmyH5lUYtA
Recycle, Reuse, and Don’t Forget to Keep on Buying More of Our Products- H&M’s Biggest Greenwash… by Tabitha Whiting in @thestartup_ https://t.co/F6uP3XMWBf #greenwashing#fastfashion
5 Words We Need to Stop Using in Climate Change Conversations - By @tabithawhiting
I’m not saying that language is what’s stopping us from adequately addressing the climate emergency. https://t.co/StHh8HGYML