Alexander Berger

Group Director, Digital Solutions & Technology @designory
#DigitalMarketing & #DigitalTransformation expert.
Contact: [email protected]

[Alexander Berger @tdialex]

Everyone should know how @Citibank just wronged a 30+ yr loyal & $1MM lifetime customer. I recently did a balance transfer through @WellsFargo and WF's check bounced. Citi closed my exec platinum account as a result. I explained what happened & they denied me. My loyalty is over!

[Alexander Berger @tdialex]

Hello #DigitalMarketers & #DigitalStrategists
Just finished the 4th article in my "6 Principles to Transform Your MarCom" series.
Enjoy!
https://t.co/JiVWCKhqt8
#DigitalMarketing #DigitalStrategy #MegaphoneMarketing #RelevantMarketing #MarCom #MarketingCommunications #SEO

[Alexander Berger @tdialex]

Hello #DigitalMarketers & #DigitalStrategists
Just finished the 3rd article in my "6 Principles to Transform Your MarCom" series.
Enjoy!
https://t.co/QxgXL2znOb
#DigitalMarketing #DigitalStrategy #DataDrivenContent #ContentMarketing #DataDrivenMarketing #Remarketing #Retargeting

[Alexander Berger @tdialex]

Hello #DigitalMarketers & #DigitalStrategists.
Just finished a 2nd article in my "6 Principles to Transform Your MarCom" series.
It's called "MarCom can/should be a formulaic strategy."
Enjoy!
https://t.co/wI0NzYOcQb
#DigitalMarketing #GlobalMarketing #MarketingCommunications

[Alexander Berger @tdialex]

21st Century Marcom Strategy https://t.co/VJeTDJnUCW
#DigitalMarketing #DigitalStrategy #DataDrivenContent #DigitalAudience #AudienceSegmentation #Personalization #ContentMarketing #ContentDistribution #MarTech #AdTech

[Alexander Berger @tdialex]

Responsive Content and how can brands align their content and messaging with today's multi-channel, personalized consumer journey? https://t.co/160zbMcpfc
#DigitalMarketing #DigitalStrategy #DataDrivenContent #Personalization #ContentMarketing #ContentDistribution

[Alexander Berger @tdialex]

The Upside-down "Berger"​ Principle https://t.co/6CpEDEyeFN
#DigitalMarketing #DigitalStrategy #DataDrivenContent #DMP #AudienceSegmentation #Personalization #ContentMarketing #ContentDistribution

[Alexander Berger @tdialex]

@MagicJohnson, please go get @Dame_Lillard!
Deng, Hart, Ball and Zubac pick get you to 75% of $28MM right?
Then on 12/15 trade all the 1 years + draft pick to Spurs for Kawhi!
If spurs lose their star, wouldn't $30MM in expires and a pick be gr8?
@KingJames #Lakers #LakersTrades

[Alexander Berger @tdialex]

We are seeking an #AdobeCampaign mgr for freelance work:
2.5 months, located in Tokyo!
English mandatory. Japanese nice-to-have.
$12k-$13k flat rate; Flight, apt, per diem paid.
If interested, reply back.
#AutomatedMarketing
#EmailMarketing
#DigitalMarketing

[Alexander Berger @tdialex]

@MagicJohnson, please consider avoiding a log jam at the same position by trading for Kawhi while going after @KingJames & @Yg_Trece.
Trade for @Dame_Lillard, use Bird Rights on @J30_RANDLE and go get @boogiecousins!
#Lakers #LakersTrades

[Alexander Berger @tdialex]

@TheHerd @ColinCowherd @Dame_Lillard, not Kawhi (4 Ball Ingram Deng):
Avoid log jam at same spot w/@KingJames & @Yg_trece.
Use bird rights on @J30_Randle to resign w/no cap.
Sign @BoogieCousins to 1 yr, $15MM, "injury," contract + 1 yr, "good faith," big money.

[Alexander Berger @tdialex]

Just finished the 1st draft of a #MarCom 101 deck that I have been wanting to put together for years and hope to formally publish one day:

“6 Principles to Transform Your MarCom”

This deck is always changing, so I have uploaded it to my website:
https://t.co/y2Unww25cQ

Enjoy!

[Alexander Berger @tdialex]

@IngrahamAngle @IngrahamAngle, is the invitation open to anyone?
I support athletes’ right to voice their opinions as much as Fox personalities; neither of you were elected so you both use your megaphone the same.
It sure would be nice for America to hear from a normal citizen, don’t you think?

[Alexander Berger @tdialex]

@nba #draftlotteryreform #bottom8playoff: 8v7 6v5 4v3 2v1 | 8,7v6,5 4,3v2,1.
Final game is for top 2 picks.
Picks 3-8 are equal-chance picks

[Alexander Berger @tdialex]

Try this #draftlotteryreform @nba:
Bottom 8 teams have their own [simultaneous] playoff series for a gauranteed 1st or 2nd pick.

[Alexander Berger @tdialex]

@forester quotes Sir Charlie Mayfield of #JohnLewisPartnership: “Do you speak Channel or do you speak Customer?”
#CDX #digitalmarketing

[Alexander Berger @tdialex]

Tired of the cliche: "Customers want the Right Content @ the Right Time on the Right Channel"... try this one provided by @forrester
#CDX

[Alexander Berger @tdialex]

@robnorman on ads/social: its not just content that is user gen, it is the context... if u follow someone, u follow where they take u.
#CDX

[Alexander Berger @tdialex]

Love the succinctness of this quote by @robnorman @GroupMWorldwide: “the whole of human experience is being played out for everyone"
#CDX

[Alexander Berger @tdialex]

Inspiring quote by @melindarichter: when someone says no to me I say "tell me more about your no" then we unpack the no
#jlabs @JNJNews #CDX