M&S Food becoming a personality trait for younger people is the result of dedicated campaigns. Since 2021 they’ve tried to make the brand feel younger, constantly creating viral products, “picky bits” etc and worked with influencers like Mels Wardrobe, Emily English & Binky.
I haven’t worn a retainer in over a year and every time I go to the dentist he says he can tell I’ve been wearing my retainer and he’s very glad about it #BewareOfFalseProphets