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Saturday morning. Boots off, coffee hot, phone face down.
The call that came in last night still got answered, qualified, and put on Monday's schedule by VoiceForge.
Your weekend, covered:
https://t.co/FQrAvJmn0v
@RobReichJr Answering every call yourself is where you learn what buyers actually ask. I'd add one column to that notebook: calls you missed on a job and how long the callback took. When it's time to hand off the phones, you'll know exactly what coverage you need.
Your weekend scoreboard has two numbers:
Calls that came in while you were off.
Calls that got booked.
Most owners only guess at the first one.
VoiceForge answers the weekend line and books the job. Monday you just read the score.
https://t.co/FQrAvJlPaX
@freeconlon That's the leak ad reports never show. Worth putting calls that hit voicemail and average callback time right next to cost per lead, so an ops slip shows up the same week instead of at month end.
7:05pm. Their AC quits. They call you. Voicemail.
7:15pm. Another company's van is in their driveway.
VoiceForge answers after hours and books the job on your calendar. You stay off the clock. The job stays yours.
https://t.co/FQrAvJmn0v
@UND_AlexFounder So true. Cheap fix: submit a test through your own form every Monday and time how long it takes someone to answer. If nobody notices the test, nobody's noticing the real leads either.
@carlocruz Smartphone as the office works great until it rings mid-job. Worth deciding up front where the calls you can't take go, like rolling to the office manager after 4 rings, so field time stays protected and nobody gets voicemail.
6:40pm. You're on the couch. Phone rings.
VoiceForge picks up. Gets the problem. Gets the address. Offers Thursday 8am. Booked.
You find out from one notification. Not a voicemail you'll never call back in time.
https://t.co/FQrAvJlPaX
@noahiglerSEO Great list. Once the tracking is clean, it's worth splitting out the calls nobody answered too. Paid calls that rang out with no callback are the easiest leak to fix before touching bids.
@WilsonCompanies I'd put answering them right under generating leads. Pull last month's call log and count the calls that rang out with no callback. Those are leads you already paid for.
@plasticboss Seen the same thing from the other side. Most trades don't lose jobs on price, they lose them in the hour after a missed call. Anyone starting one of these should set up the callback and text follow-up on day one, before the first truck.
@Marquez_Service Slow stretch is the right time to get ready for the first cold snap. Heat calls tend to come in all at once and after hours, so decide now who picks up at 8pm and how missed calls get a callback. Those event contacts make a great fall tune-up list too.
When's the last time you finished dinner without checking your phone?
If the answer is "can't remember," your phone is running the business. Not you.
VoiceForge answers the 6:40pm call and books it. You stay at the table.
https://t.co/FQrAvJmn0v
Sunday night. Three numbers from your own call log:
1) Missed customer calls last week
2) How many would’ve booked
3) Your average ticket
Multiply. That’s your Voicemail Tax.
VoiceForge zeros #1 — answers, qualifies, books.
https://t.co/FQrAvJlPaX
@tuckeryarb@bot Smart to make "never connected" its own bucket. Sort that one by hour of day too. It shows exactly when coverage is thin, like lunch or right after 5, so you know where to put a second phone or overflow first.
@mervwickey Agree. Easy way to size that hire first: pull last month's unanswered calls and check how many never got a callback. That list is the business case before another dollar goes into ads.
They'll call back.
They won't. They call the next number on the list.
VoiceForge answers, qualifies, and books while you're on the job.
https://t.co/FQrAvJlPaX
@MosesD02 That 30-second text on form leads is huge. Same bar applies to the phone: a missed call that sits until lunch is often already booked elsewhere. Auto-text or roll to a second phone after a few rings so someone grabs name and need first.
@zentsam One inbox and one response standard is the whole game. Easy test: send a test chat and leave a voicemail after hours the same night, then see which one gets answered first and by whom. That gap is usually where the leads are leaking.