Uriel Araujo Sanchez

building brands for the biggest founders in the space.
co-founder @uralstudios

[Uriel Araujo Sanchez @tharealuri]

The power of creating content is insane.

I went from an unemployed graduate with no life direction to working with brands and creators like @brunocasanovas, @Danieldalen, @SushiSwap and over 25 more clients in just 18 months.

all because I posted my work…

[Uriel Araujo Sanchez @tharealuri]

you cannot connect the dots moving forward…

[Uriel Araujo Sanchez @tharealuri]

This is gonna be huge. Can’t wait for our team to edit 3 intros for our client vlogs🤣

[Paddy Galloway @PaddyG96]

🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.

I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.

Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:

1. Video AB testing

YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.

My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?

Now having the ability to get real data back is insane. I am going to heavily use this with intros.

2. Dynamic thumbnail testing for different audiences

YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.

My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.

A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.

3. Thumbnail generation in YouTube studio

Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.

My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.

This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.

Really excited to see how these new features work.

Youtube shared that they will be tested and rolled out in the coming months.

[George Heaton @geoheaton]

obsess over every single detail,

the shade of the grey in the ecom shot,
the sold out skus on the website,
the stitch line on the rear neck,
the tab on the hem,
the pantone of the label,
the grid, the layout, the carousel,
the wash on the seam,
the way the leg falls on the pin tuck,
the list is forever long...

Most probably, nobody cares, but then again, the right people do, and that may only be you, but thats what wins.

[Uriel Araujo Sanchez @tharealuri]

last bit of summer in Ibiza.

Time to lock in even more for this Q4 @URALStudios

[Uriel Araujo Sanchez @tharealuri]

Truly Goated episode man

[David Senra @davidsenra]

Founder of Rxbar and David Protein @PeterRahal explains how to build a lasting brand:

“The most important factor in building a brand is it just takes time.”

“The timepiece is critical. You have to be doing that over time.”

“David's values are around intelligence, beauty, and discipline, and that's rooted in the story of Michelangelo's masterpiece, the sculpture of David. Those values are rooted in the symbolism of that masterpiece, and then the tool, the chisel, which is like this crude nail, but the meaning of a chisel is intelligence, discipline, and if you apply those things, you get a masterpiece, something beautiful.”

“If you have a crystal clear identity for a brand and its product offering and its position, the marketing actually becomes really easy. You just constantly hammer those points over and over, over again.”

[Uriel Araujo Sanchez @tharealuri]

@hectorserrranoo To become a good editor you need the right teacher, not just a training program

[David Senra @davidsenra]

David Protein CEO @PeterRahal says pain and suffering makes you a better man:

“I always choose the hard path.”

“When I exercise, I choose the most painful exercises.”

“When I take my son out, I refuse to take a stroller. I just always carry him.”

“The more you suffer, the stronger you get and the more growth you experience.”

[Uriel Araujo Sanchez @tharealuri]

Here’s a few other ones I made when I was working with Daniel, you might have seen some of these already 👀

[Uriel Araujo Sanchez @tharealuri]

In 2024 I made a video for @Danieldalen that turned into a format every industry started copying.

Here’s the exact process behind this viral concept and how you can replicate it

[A THREAD]

[Uriel Araujo Sanchez @tharealuri]

So just to recap.

Song first. Then concept. Hold payoff until the end. And add contrasting and intentional b-roll.

If you do these four, your format will win.

[Uriel Araujo Sanchez @tharealuri]

Not sure how accurate this is but I think AI still has a very long way to go before it can actually replace editors and motion designers fully.

[Sooraj @Soorajfx7]

Motion design is finished ? 💀

Created this in just 10 min using chat gpt 6 astra

[Uriel Araujo Sanchez @tharealuri]

Curious to know how other founders get into a creative flow of ideas.

I feel like it’s so different for everyone.