Peter Rahal @PeterRahal - Twitter Profile

Bringing legal action is difficult. But sometimes necessary. Today we sent a letter to Oasis. I’ve attached it below. Read on if you want the background. … I first heard of Oasis in December 2024 when they published false reports about LMNT. I publicly and privately explained to the founder why he was reading lab results wrong. 300x wrong, to be specific. He failed to make corrections. I let it go. But I kept hearing from founders being unfairly treated. Kept seeing these guys put out made up content that would go viral. Striking fear into thoughtful people concerned for their health. 4 other brands (so far) have sent cease and desist letters with him for falsifying test reporting. He’s been mocking them online about it. No rigor. Not recognizing there is a group of people (scientists and brands) who actually operate and know how this stuff works. Like basic math. Like basic testing protocols. Just last week, an Oasis post misrepresenting heavy metal levels in protein went viral. It reached 3.5MM people on twitter that day. They got called on it and retracted it with a public apology – the retraction reached 27k people on twitter. That’s a 100x higher reach on false information than the truth. Blatant errors in reading test results, paired with language like “heavy metals in protein causes neurological impairment and birth defects in kids” strikes terror in people - especially new parents. Many feel that reform is unlikely. I prefer to be optimistic of people. If Oasis wants to stay in this business, I suggest they: - Immediately remove themselves from the App Store. Defamatory damages build every day for each misrepresented brand. - Rebuild the entire framework of their app with a reputable toxicologist and scientist input with a fair framework equitably applied to all brands (no personal bias penalties). - Correct the misinformation, with equitable reach, on each of the brands damaged. - Develop communications guidelines for social media. Context over clickbait. Empowerment over fear. Consumer choice over chaos. Oasis has defamed dozens if not hundreds of brands now and misled millions of people. And I have heard from many other brands and consumers wondering how to help make this stop. This is not just Oasis. There are other offenders too. I’ve never been a fan of litigation. I’m really not thrilled about it. But I am committed to it. If you won’t stand up for your product, who will? And don’t people want to be customers of brands that stand behind what they make? I do. If damages are ultimately awarded, they will go to charity. It’s hard to stand up for what’s true online these days. At some point, when it gets bad enough, some people do.