Looking to build a portfolio career in wine / tourism / eCommerce?
Our latest super helper has moved on, so we need an extra pair of hands, just 1/2 - 1 day a week unless you can generate enough ££ to justify more!
Integrity, attention to detail, good writer, usual stuff.
Are you Vini Curious - what's in a Wine Club? 🧐
For me, it is not so much our job to tell a wine consumer, what they ‘should’ be drinking, but to spark their interest in what else they ‘could’ be drinking. #wineclubs#discoveringitalianwine@Batwine
https://t.co/nj5wiSmdbO
Want to learn how to increase dtc sales for your winery? You'll get some good ideas from Erica Walter of Email Mavens, now on YouTube.
https://t.co/QWwxYWMHK0
If you're interested in brands, storytelling, marketing & cutting through the noise then read this by @rshotton on how using behavioural science techniques can help sell your brands 10x better & extract from his new book #TheIllusionofChoice on @TheBuyer11 https://t.co/IbzpfXb5Oa
Such a simple, positive, clear post. If only more vineyards followed suit. All it takes is a bit of thought, not even needing money in most cases.
If simple humanity isn't inspiring enough, ask us for information on the purple pound and tourism spending.
All the exhibits, pathways and animal hides are accessible to everyone at @WWTSlimbridge
The centre also has mobility scooters and wheelchairs, which can be booked for use on the day of your visit.
🔗 https://t.co/gjkWrOivRO
Getting irrationally angry at people who email saying “hope harvest went well”…went WENT.
Fully aware this is an entirely unfair position to take, but I’m still pressing which in and of itself is unfair so there. Quality’s great mind and there’s only another 5 days or so left
If any UK vineyards have anything happening for #PurpleTuesday or even just have info on Accessibility on their website, please let us know and we'll give you a shout-out on @WineCellarDoor. https://t.co/9B9Sat4Uje
Just had a press trip invitation that lays out all the publications already signed up to it, and the publications that have rejected pitches off the back of it. This is GOLD and would love more of this from travel PRs! Makes our jobs as freelancers so much easier 🎉
We had the opportunity of press coverage for @WineCellarDoor. The publication also wanted quality images from a producer. 2 met the brief. One provided images, but is fully booked for the next year and the other only has tiny images. A lot of time wasted and coverage lost. 🤦♀️
If you’re considering promoting your business with outdoor signs, you may need to get permission. Find more guidance on regulations in the #PinkBook.
https://t.co/o7j00K6wPH
Lots of good thoughts in here, especially about collaboration. At the moment, few people have visited vineyards in the UK, yet already we're finding tours very similar and pondering what will make people visit the same one more than once or even more than one vineyard.
Do you engage with people who post about your brand? Each post takes time, effort and if they're a business, that's money. If brands ignore favourable posts or all they can manage is a 👍, it's thoroughly disheartening & supporters will use their ✏️⌛️ for someone else next time.
When did you last check your Events page? I just looked up the events at a UK vineyard and every single one is in the past... Announcing events at least 6 weeks in advance will help some events to fill up by themselves, so you only need to market those that haven't already sold.