Bor Feng

DTC email + SMS marketer. $3,000,000+ generated in trackable email revenue.

[Bor Feng @theborfeng]

You can spot a lazy email marketing setup the second you open the Klaviyo account:

❌ Blasting every campaign to the ENTIRE list (zero segmentation)
❌ One popup form, never split tested
❌ No SMS running alongside email
❌ Capturing ONLY email addresses - nothing else

[Bor Feng @theborfeng]

@theaymanarab

[Bor Feng @theborfeng]

Being a digital nomad is great until it's time to move...

Then you'll need to replan your entire routine from scratch.

[Bor Feng @theborfeng]

@maxwellcopy What’s usually the first thing you do at 5am?

[Bor Feng @theborfeng]

@Seanfrank Guess it's time to do an even bigger collab with @MKBHD

[Bor Feng @theborfeng]

@CarlWeische Relatable

Insignificant tests = insignificant conclusions without huge traffic. Waste of time

[Bor Feng @theborfeng]

@umzrs Not one is using AI to drive actual rev...

[Bor Feng @theborfeng]

@AdamKitchen_co Great idea - we also set up an extra popup form (only for returning visitors without SMS)

[Bor Feng @theborfeng]

Most brands set up a popup for first-time visitors and stop there.

But every email campaign you send brings visitors back.

So if you don't have a popup for them, that's literally wasted traffic.

They already gave you their email. Ask for their phone number next.

[Bor Feng @theborfeng]

Been living as a nomad for almost 1 year. Yes, basically homeless (no ongoing lease/commitment) - went to Japan, China, Thailand, Nepal, etc.

So any place I stay is just my cost of living

Of course I'm not staying in 5-star hotels every single day. But this is one way to travel without breaking the bank.

[Bor Feng @theborfeng]

It's wild to see ecom founders asking about subject line split tests - while they have missing flows

The real money:

- test popups (biggest traffic)
- personalize emails by bestseller
- segment audience by cart value

Stop optimizing the wrong thing

[Bor Feng @theborfeng]

Going full digital nomad is another way of leaving everything behind.

Pack everything into a backpack...

Go somewhere no one knows who you are - start fresh and get to be better from that point on.

Burn the f*cking ship so you can rebuild a better one.

[Bor Feng @theborfeng]

@evanseech Honestly? You’re right — AI slop is everywhere.

[Bor Feng @theborfeng]

Abandonment flows for CUSTOMERS should get as much attention as your CUSTOMER FLOWS.

You can time a cross-sell or a winback perfectly...

But it only matters the moment they actually SHOP AGAIN.

So when a past customer is browsing or has a cart sitting there - don't fire the same generic abandonment email a non-buyer gets.

Fire a separate branch built for customers.

Here's what you can do with the data:

- PURCHASE HISTORY >> customer-only messaging, e.g. "you're back, ready for the next?"
- PURCHASE DATA >> "you bought our [BESTSELLER] - here's what pairs well with it"
- LIFETIME SPEND over $[XXX] = VIP >> "your next order comes with free VIP merch"

Same trigger but personalized to customers.

This is MUCH BETTER than building a perfect winback flow...

Because it hits while the intent is hot.

[Bor Feng @theborfeng]

It's been almost a year as a digital nomad.

What I like about it:

- Everything fits in 2 backpacks (no home base)
- No more impulse purchases I'd regret the next day
- Full control of my environment - I pick where I stay
- Full agency over my life. If I fail, that's on me, nobody else to blame
- Costs about the same as home, sometimes less (no lease)

No plans of getting a home base anytime soon.

[Bor Feng @theborfeng]

Email marketing agencies who set up flows once and never revisit them again -

They're insane and they exist.

- They don’t care about your numbers
- They don’t care about optimization
- They don't care about broken settings
- They only care about retainers

[Bor Feng @theborfeng]

@TheCopyTitan 🤣

[Bor Feng @theborfeng]

Popups aren't magic anymore... everyone recommends that at this point.

But the problem is - most people only set it up for FIRST-TIME visitors.

If you send regular campaigns, you get RETURNING visitors. They already gave you their email.

So what's left?

Their phone number.

Segment everyone who's on email but not SMS (which is the bulk of your list). Show THEM a different popup - one that gets them on SMS with a one-time offer.

Then text them an offer that expires in 24 hours.

Short, sweet - perfect for an impulse purchase.

[Bor Feng @theborfeng]

Any digital nomads with cats?

Ever since I went remote, I handed mine to someone responsible and haven't thought about getting one since.

I move every 3-6 months, so carrying a cat around is probably impossible... I guess?

But still curious - how do you nomads handle having a cat?

[Bor Feng @theborfeng]

@chrisorzy LFG