Brian To

Helping you write your way to a thriving community.

$20k generated from X | Former ghostwriter| Ex-Ship30 Captain

Ideas on writing and community.

[Brian To @thebrianto]

I’ve made $20k on X without:

• Cold DMs
• Pitching
• Paying for ads

Now I’m sharing my secrets in my X Engagement 101 guide.

Want it for free?

Follow me
Like + comment "Engage"

I'll DM you.

RT’s appreciated but not required.

[Brian To @thebrianto]

Mastering transition phrases is one of the easiest ways to LEVEL UP your copywriting.

Best part? Anyone can do this.

Plug these into your copy and watch your clicks skyrocket.

The Art Of Silky Smooth Transitions 👇

[Brian To @thebrianto]

If you're writing online...

DO NOT make the same mistakes I did.

- No copywriting skills
- Engaging just for views
- Using "click-bait" headlines

For 9 months I've consumed 100+ copywriting guides and distilled it to

15 KEY Lessons To Writing Scroll Stopping Words

[Brian To @thebrianto]

@audrlo Thx fam!

[Brian To @thebrianto]

@Matthew_H_Cha Let’s go Matthew :) best of luck to your business!

[Brian To @thebrianto]

Have you ever done something for so long you stopped questioning whether or not you should do it?

Maybe it's staying in your job...
Maybe it's building your business...

For me?

It's writing online.

This past month I:

• Stopped writing on X.
• Stopped taking on clients.
• Put a pause on building my brand/business.

And it's been weird.

On one hand, I feel like I'm constantly running behind in life.

On the other hand, I feel relieved that I'm not having to publishing everyday.

Since I've taken a break from building online...

I realized I was caught in the echo chamber of growing fast.

→ Reach $10k in 4 weeks.
→ Get to 1k subs in 90 days.
-> Land 3 clients in 30 days.

These sort of goals used to motivate me.

But now?

They feel empty.

Here's what I noticed...

When you spend your days constantly online, surrounded by other creators, it's easy to fall into the trap of copying other people's goals.

There's a psychological theory called mimetic desire that explains this.

In a nutshell: When someone wants something, it makes you want it as well.

Creator A wants to hit a 6-figure month.

So now you do as well.

Creator B wants to have a massive audience.

So now you do as well.

Around and around the cycle goes, until you find yourself chasing goals that might not even align with what you truly want.

It's a bit like being on a hamster wheel, running faster and faster, but not really getting anywhere meaningful.

It's the memetic trap of social media.

At the end of the day?

I just want to:

1. Make money doing what I love (writing).
2. Help people along the way.

So right now, I'm pivoting.

Maybe it'll be rebranding myself as a personal brand strategist.

Or maybe it'll be starting a new journey on LinkedIn.

I don't know all the details yet...

Regardless, I'm learning that it's okay to take a step back and reevaluate my goals and priorities.

My question to you:

Have you ever found yourself chasing the same goals as other people?

P.S. I recently took a trip to the Las Vegas desert!

[Brian To @thebrianto]

@rainar_angelo Thx fam :)

[Brian To @thebrianto]

@thedavidloewen I haven’t yet but I’ll check out their work!

[Brian To @thebrianto]

@parsaxali It was my first time in a place like it!

[Brian To @thebrianto]

@Zaccland LOL yes I've had this experience one too many times...

[Brian To @thebrianto]

@AndrewWriteCopy Damn I always wondered what pageless was for. I assumed it was only for stacking photos!

[Brian To @thebrianto]

@carolinetran222 Bali meetup leggo ;)

[Brian To @thebrianto]

@KenGuient I'm about to get on the LI train too! haha. See you over there man :)

[Brian To @thebrianto]

@KenGuient Love it man. Keep rocking!

[Brian To @thebrianto]

@porter_coaching @getairchat Let's goooo!!

[Brian To @thebrianto]

@ErlenMasson @anonivate Can’t wait :)

I’m sure you have many many versions 😂

[Brian To @thebrianto]

@ErlenMasson @anonivate Let’s go!!! I’m loving the behind the scenes stuff.

How long did it take you to go from idea to first draft?

[Brian To @thebrianto]

@paulhartf The longer your horizon, the more likely you'll hit your goals!

[Brian To @thebrianto]

I have a love/hate relationship with Growth Hacks.

I ♥ how dead simple they sound:
"Skyrocket your audience to 1k in 3 days with DM's"

I hate how they leave out the truth.

Here's how the bamboo rule applies to every creator ( with or without growth hacks) 👇

[Brian To @thebrianto]

@ErlenMasson haha thanks!

[Brian To @thebrianto]

Mastering headlines is one of the easiest ways to LEVEL UP your copywriting.

Best part? Anyone can do this.

Plug these into your copy and watch your clicks skyrocket.

7 Headline Formulas That Always Work 👇

[Brian To @thebrianto]

@carolinetran222 Right on.

The best productivity hack is to do less.

That's it.