i was socially awkward at 16
overcoming severe social anxiety and learning how to talk to women became my biggest edge for pitching DTC brand founders
presence, listening, and emotional calibration. reading hesitation on a sales call is the exact same psychology
curious about the email retention strategies DTC operators actually need to stay ahead in 2026?
introducing Email Money
my newsletter where I share my latest insights and on DTC email and retention marketing
https://t.co/LEhbM3kn68
@maxwellcopy Hey Max, thanks for this sauce man. We're currently trying to get closer to the truth with the data for a client of ours that has decided to become subscription-first brand in 2026 and going forward...
I created this metric. How would you read this exactly?
i don’t post enough client results so figured i’d start off with a beauty
here’s a cannabis consumable products brand that we’ve been working with for the past few months
relies heavily on email for new acquisition, retention, and subscription
63%+ Klaviyo attributed rev
JUST shy of $1 million in a single month lol
getting edged so hard here
currently revamping almost every flow and should be at 35%+ flow attribution and 70% email overall soon
absolutely gonna crush BFCM 🔥
@IAmAlenSultanic the funny paradox is when people pedestalize a celebrity they look up to they always eliminate any chance of getting to know them on a personal level
don’t ask for the selfie people!
waking up to messages like this from clients is wtf i do this for baaaabyyy
not gonna be another churn and burn agency. i hear the same frustrations from high-level brands across the board.
we’re building a white-glove service here.
i don’t care if we have to do it slow…
we’re gonna do it right.
New client will hit $800k this month easy
Onboarded this new client a couple of weeks ago in the middle of a highly critical season for their industry (iykyk)
Since April is like their second BFCM, we had to jump right into campaign sends and leave May for flows build...
Imagine what this looks like when we actually build out 5 of their missing flows and revamp their Welcome Flow