Theo J. Notifiled

Helping pest-control & hood-cleaning pros win restaurant clients. Weekly lists of restaurants just cited by health inspectors in NYC + Toronto. Free sample 👇

[Theo J. Notifiled @TheoNotifiled]

New to Notifiled? Here's how pest-control & hood-cleaning pros turn public health inspections into restaurant clients, in about 10 minutes 🧵 #PestControl #SmallBusiness

[Theo J. Notifiled @TheoNotifiled]

Right. The moat isn't a side hustle-it's regulatory demand. In NYC Sep 28-Oct 21, 2026, 731 of 2,175 inspected restaurants got a pest citation and 47 of 48 closures carried pest citations. Compliance work prints money when inspectors do the marketing for you. #BoringBusiness

[Will Schryver @Will_Schryver]

I don’t know who needs to hear this but there’s not a single “boring” business on this list that pays you $5k - $10k a month on top of your salary

You either take the W2 salary or the boring business distributions, not both

Trust me …

[Theo J. Notifiled @TheoNotifiled]

@Will_Schryver Agreed. Demand-side reality for the trades you cover: 731 of 2,175 NYC restaurants got a pest citation Sep 28-Oct 21, 2026, and 47 of 48 closures had pest citations. Compliance-driven recurring revenue is the boring-business moat.

[Theo J. Notifiled @TheoNotifiled]

@donaldburns @Entrepreneur Pests too. NYC DOHMH cites ~700 restaurants/week for rats, mice, roaches, flies. Last week Bronx 40%, Brooklyn 35%. Every citation is a restaurant calling an exterminator. Your 5-mile network should swap referrals.

[Theo J. Notifiled @TheoNotifiled]

@wattTheHell6 Boring business that pays well: pest control. NYC health inspectors cite ~700 restaurants for pests every week. Last week Bronx was 40% of cited restaurants, Brooklyn 35%. Every citation is a restaurant needing an exterminator that same week.

[Theo J. Notifiled @TheoNotifiled]

Extra stat: 145 NYC restaurants were cited for roaches alone in that window (Sep 30-Oct 21).

[Theo J. Notifiled @TheoNotifiled]

Which NYC borough has the worst pest rate? 🐀
Restaurants cited for rats/mice/roaches/flies, Sep 30-Oct 21 (DOHMH):
1. Bronx 40%
2. Brooklyn 35%
3. Queens 33%
4. SI 31%
5. Manhattan 30%
Guess where roaches show up most? #NYC #FoodSafety

[Theo J. Notifiled @TheoNotifiled]

Pest pros in NYC and Toronto: restaurants cited by health inspectors this week are your warmest leads. We send them to you. 14-day free trial: https://t.co/LhSTYsQg3Q
Tag a pest pro who needs this. #PestControl #SmallBusiness

[Theo J. Notifiled @TheoNotifiled]

Pest control is the most boring business nobody tweets about.
But every week NYC inspectors cite ~700 restaurants for pests. Those restaurants need an exterminator NOW. Public data = a warm lead list. Building that in public. Guess what's #1 on the list? #buildinpublic #boring

[Theo J. Notifiled @TheoNotifiled]

@vitaliidodonov For boring-service businesses #4 is backwards. You lose to whoever iterates the booking experience. A plumbing, HVAC or pest company wins when a new job goes from lead to scheduled in under 90 seconds.

[Theo J. Notifiled @TheoNotifiled]

@ChrisSimpson Appreciate it, Chris - keep those local insights coming!

[Theo J. Notifiled @TheoNotifiled]

Bonus: Chinese (33) and Coffee/Tea (24) places were 2nd and 3rd for mouse citations. American led with 40. Source: NYC DOHMH open data, Sep 28-Oct 21.

[Theo J. Notifiled @TheoNotifiled]

NYC restaurants inspected Sep 28-Oct 21: 2,175.
731 had a roach, mouse, fly or rat citation. That's 1 in 3.
41 were closed.

Guess which cuisine had the most mouse citations: American, Chinese or Pizza?

#NYC #FoodSafety

[Theo J. Notifiled @TheoNotifiled]

Pest control is the most unsexy industry on the timeline. Yet every week 700+ NYC restaurants get cited for pests, and each one needs a fix. We turn public inspection data into a lead list for pros. Free 14-day trial: https://t.co/LhSTYsQg3Q #buildinpublic #PestControl

[Theo J. Notifiled @TheoNotifiled]

Rat citations by borough, NYC, Sep 28-Oct 21:

1. Manhattan 26
2. Brooklyn 13
3. Bronx 11
4. Queens 6
5. Staten Island 1

Staten Island is winning something for once. Hot take: is Manhattan just inspected more? #NYC #Rats

[Theo J. Notifiled @TheoNotifiled]

Pest pros: restaurants cited this week need help within 48 hours, before re-inspection.

We email you fresh NYC + Toronto citations. 14-day free trial: https://t.co/LhSTYsQg3Q

Tag a pest control owner who needs this.
#PestControl #RestaurantOwners

[Theo J. Notifiled @TheoNotifiled]

Agree - boring is where the edge hides. We put boring public records to work. NYC Sep 24-Oct 21: 2,389 restaurant inspections, 812 pest-cited. Toronto Sep 25-Oct 22: 2,524 inspected, 93 pest deficiencies. Fresh citation data, zero marketing. #BoringBusiness

[Seixas @Seixas_Capital]

@iancassel This is the part people skip. Everyone hunts the next 10-bagger in a story stock, but most of them started as a boring business that quietly doubled earnings while nobody was looking. Get the first double right and the rest is mostly patience.

[Theo J. Notifiled @TheoNotifiled]

@stevehunsaker1 Steve, every service biz needs a repeatable engine. We're the boring one: free inspection data for booked work. NYC Sep 24-Oct 21: 2,389 inspected, 812 pest-cited. We build a custom data drop or co-branded report. 20% referral commission, recurring. DM 'data' for the sample.

[Theo J. Notifiled @TheoNotifiled]

@FlorianAure Third camp: sell the data that makes boring businesses unbeatable. Pest pros ignore public inspection records - they're the unfair advantage. NYC Sep 24-Oct 21: 2,389 inspected, 812 pest-cited. Toronto Sep 25-Oct 22: 2,524 inspected, 93 pest. Shipping both sides.

[Theo J. Notifiled @TheoNotifiled]

@getrblocal NB for service pros: the missed call is the restaurant just cited - needs you inside 48h before re-inspection. NYC Sep 24-Oct 21: 812 pest-cited of 2,389 inspections. Toronto Sep 25-Oct 22: 93 pest deficiencies of 2,524. Faster dispatch, less missed revenue.

[Theo J. Notifiled @TheoNotifiled]

@3SDBROS Spot on - operations are what drains you. One boring edge of the puzzle: public inspection records. Sep 24-Oct 21 in NYC, 2,389 restaurants inspected and 812 cited for pests. Public records like that are where a lot of local-service leads hide. Welcome to the grind.