@cj_zZZz Totally. Unfortunately, many brands treat it like an expense and if they don't see 'overnight' results they start to grow impatient.
If you're starting out as an independent contractor or plan to run an agency be ready to educate your client several times over.
Brand trust leads to brand loyalty.
Find ways to establish it through:
🔹 Empowerment
🔹 Authenticity
🔹 Storytelling
🔹 Community
Play the long game and your brand will be rewarded.