Today @Adweek announced that @PlotWorkspace raised a $10M round led by @camillericketts at @xyz_vc and @DustinMoring at @MischiefVC!
Grateful to have @alexisohanian and @sevensevensix continue investing and to welcome from @ACME VC.
For the past 1.5 years, we've been building the video intelligence layer for social. Most of what people think, buy, eat, wear, and care about shows up in video now and almost none of it gets tagged.
We had early conviction the world had moved to video but the tools to understand consumers hadn't.
What surprised us: how many different teams needed the same underlying intelligence.
β Community teams wanted to understand and engage their biggest fans
β Research teams wanted faster answers to hyper-specific questions
β Influencer teams wanted a better way to find, vet, and track creators
Today Plot is used by teams at Visa, PepsiCo, Fenty Beauty, Benefit, Canva, Mastercard, CAVA, lululemon, and many others. ARR is up 3.8x YoY. NRR is 132%.
I've spent my whole career in social β Apple, then an agency, now Plot.
For years the conversation was about proving social mattered.
What excites me now is what happens when social teams finally have infrastructure built for them.
The next chapter is the agentic layer on top of it:
β An analyst across millions of videos
β A community manager that identifies and engages your biggest advocates at scale
β An influencer marketer that handles the operational work slowing teams down
The best tech gives people more time for what they're uniquely good at.
For marketers, that's creativity. That's the Plot bar.
Thank you to our customers, investors, and team.
We're hiring! π
Must read for marketplace founders π
Anthropic ran an experiment where employees were interviewed by Claude, who set up an "AI Craigslist" to buy/sell personal items
Agents made 186 matches (across 69 employees) and completed deals agent-to-agent - with no human involvement
Running a company:
2020: can you survive a pandemic?
2021: still here? weβre going to give all of your competitors $100m series A rounds.
2022: wow, you made it? okay, all engineers cost $600,000/year now.
2023: nice job! okay, SVB failed and weβre going to take away your bank account.
2024: a survivor I see. but can you pivot from ai to crypto to defense tech back to ai-enabled defense tech in a 12 month period to stay relevant?
2025: unfortunately all of your competitors have raised $2b series B rounds. oh and only 500 engineers are relevant and they cost $100m/yr each.
2026: well, well, well. youβre still in business? letβs deploy the thunderclap of godlike LLMs from the heavens so all of your customers can rebuild your app in 2 hours. can you survive?
Uber Pool mightβve been the most chaotic shit the tech industry ever shipped
Was like $1.40 basically anywhere and itβd be you, a crackhead, an emo teenager, and a mother w a newborn in a 2007 ford focus
How do you advertise to an agent?
M13 partner @brentmurri has thoughts about the new agentic rails of commerce.
Agentic shoppers will act on our behalf using constraints, preferences, trust signals and past outcomes. And that means ads may take on new forms: structured incentives, reputation systems and agent-to-agent exchanges of context and intent.
Picture your agent searching for a new car and connecting directly with Teslaβs agent, sharing preferences to identify the best fit for your family.
Brent believes advertisers will market to both humans and agents during discovery. Brands will adapt to influence agent decisions and also continue to invest in shaping human desire.
If agents optimize for outcomes, what data or proof would your brand need to surface to be selected?
More at https://t.co/xH3xQxJeO5 @WhitneyHazard
πΈ : Brent with @therealRoShow, co-founder of M13 co @shoppietra, which helps e-commerce companies run their businesses with AI.