"If we keep stories bottled up and unused...or keep ideas suppressed, if we focus too much on what's not working and don't celebrate enough what is; brands can become insecure and muted just like people can."
https://t.co/kTSqZAF2lc
What is @vivacecontent?
That's a question I have thought about nearly every day since @rssheppard and I started this little adventure of ours. It's one I get asked about nearly as frequently, so I've had many attempts to answer it.
Just as with any start-up, as we go and grow, the answer changes a little bit all the time. We have a core set of beliefs, principles, ideas, and services, but we are also figuring it out as we go. We are evolving all the time.
In my editor's note in this week's edition of our newsletter, I penned this answer to that very simple question:
"Vivace in its current form is not a big agency. Itβs more of a network of experts, a community of like-minded creatives and strategists, a group of people who enjoy nerding out with each other about ideas, and a string of Slack and WhatsApp chats. Almost like a collective."
Not the world's best positioning statement, but I think there's something to it. What do you think?
One of the biggest takeaways from me on the Google leak is the fact that the good-hearted nature of the SEO industry and community, well much of it at least, continues to be misunderstood.
I wrote about it here for @vivacecontent https://t.co/YXLylcBuuX
What's your favorite piece of #ContentMarketing?π€
While the #BarbieMovie wins for 2023, for me, The @Michelin Guide truly stands as the GOAT.
π§΅ Let's explore...
@allisonbraley@BainCapVC Great advice. We (@vivacecontent) are currently leading a client through a global brand transformation and I will have lots to share post day-1.
To your point though β bring all stakeholders on the journey with you. Be intentional about it. And make employees a key stakeholder!
Great thread. Loving Lesson 2!
"Lesson 2: Don't always go for the obvious. Sometimes, a touch of weirdness can create a memorable impact." @ShrugContent