William Holmes

[William Holmes @thewillhol]

@overac111ever @shauneng Setup your audience segments and then you can breakdown by segment (engaged, new, existing).

From this you can see ratio of spend/purchases going towards remarketing vs. prospecting…

…More or less

[LUCAECOM | 100mio+$ eCom Rev @Lucaecom]

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[William Holmes @thewillhol]

@buyerofmedia Thanks bro. I needed that.

[William Holmes @thewillhol]

@Jacob96827521 @shauneng If your COGS is low you can hire agencies that specialise in this. They'll find and reach out to influncers in your space and offer them free product.

Hit rate is very low but over time you will find partnerships and build your content library.

[William Holmes @thewillhol]

@performerSierra @mattepstein Well just hire actors then, cause you guys suck at acting

[William Holmes @thewillhol]

@bruno_dl Just use straps, if you get sufficiently strong your only options will be hook grip or mixed grip.

Both of which have their downsides (torn biceps/jacked up thumbs)

[William Holmes @thewillhol]

@adv_ceo teachme

[William Holmes @thewillhol]

@binghott @SarahLevinger My mate has managed to shift his brand over to pre-order only, running cold traffic on meta.

CPAs have stayed the same or improved.

[William Holmes @thewillhol]

@MONTEvsIRS Right and the trust owns the holding company?

Are you still not running the risk of triggering “constructive ownership” rules if the IRS can link you as controlling the trust?

[William Holmes @thewillhol]

@aducate VSL ADS

[William Holmes @thewillhol]

@f3dericobartoli 326

[William Holmes @thewillhol]

@Kubycazal @sa_my_ecom Are you rotating MIDs? Or just using a more lenient processor?

[William Holmes @thewillhol]

@MONTEvsIRS How are you avoiding running afoul of CFC rules? If the IRS determines the holding company is a CFC aren't you completely fucked?

[William Holmes @thewillhol]

@MONTEvsIRS What about CFC rules. If the holding company is determined to be a CFC by the IRS aren't you completely fucked?

[William Holmes @thewillhol]

@StefanGeorgi Based take

[William Holmes @thewillhol]

@ArijanJanes Yeah but make sure you're doing it within TrustPilot's ToS (pay them), or they will sue the shit out of you.

[William Holmes @thewillhol]

@adv_ceo form

[William Holmes @thewillhol]

@herrmanndigital I'm curious does this actually translate into better performance?

[William Holmes @thewillhol]

@andreilunev Why not use the API?

[William Holmes @thewillhol]

@BenFacciani1 Why not just ditch Shopify? Is their checkout essential for your niche?