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[Dom Wong @domwong]

This week on Humans of Pogo, we're talking @Starlink.

We talked to 4,630 frequent flyers (over $5K annually) to see if Starlink Wi-Fi changes how people fly.

Starlink's parent company, @SpaceXAI, just pulled off the largest IPO in history - with Starlink's airline deals a big part of the pitch.

@united @AmericanAir @lufthansa @AlaskaAir have all signed with Starlink for in-flight Wi-Fi.

@Delta bet differently: on Amazon Leo, with rollout not starting until 2028.

Will Delta regret the wait?

We went straight to the data: 4,630 real frequent flyers who spend over $5K/year on flights, verified by linked card transactions, to see if in-flight Wi-Fi actually changes how people fly.

What we heard: in-flight WiFi has become a booking decision. A meaningful share told us connectivity now decides which airline they choose. Some said they'd pay a premium for it.

"I would probably even pay $50 more to fly that airline just to know that I'm having that experience."

Congrats to the Starlink team on the $SPCX IPO and leading the in-flight Wi-Fi race: @elonmusk, @Gwynne_Shotwell, @LaurenDreyer, @chadgibbs88

Watch the full episode 👇

[Dom Wong @domwong]

Suno just raised $400M at a $5.4B valuation.

This week on Humans of Pogo, we went straight to the data - 3,743 real Suno subscribers, verified by linked card transactions - to see what's really behind the hype.

What we heard is that @suno has become something far bigger than an AI music generator.

For many subscribers, it’s the first time they’ve felt the shock of making something that sounds real.

“I got the chills. I started breathing a little heavy. I can’t believe I made something like this.”

For others, it has become even more personal: a way to preserve memories, finish old ideas, and bring something meaningful back to life.

One subscriber told us about using Suno to finish a song for a bandmate who had passed away years earlier:

“A friend of the band had passed away years ago and we had samples of her voice for a song that she never got to perform, and that allowed me to perform that song, finally.”

Congratulations to the Suno team for bringing the joy of music to millions - @MikeyShulman, @GeorgKucsko, @fut_ure, @jackdbrody, and their backers @daegwonchae, @amywumartin, @mignano, @antrod, @scottbelsky, @AravSrinivas, @natfriedman, @danielgross, @levie, @karpathy, @demi_guo_

Watch the full episode 👇

[Dom Wong @domwong]

The dirty secret about consumer research? It’s overrun by fraud.

Survey bots. People lying to qualify for interviews.

Today, Pogo is launching the world’s only AI researcher that lets brands talk to verified buyers of any product - at scale, in hours.

Backed by $32M to date.

For 6 years, we’ve built the consumer network that makes research with real, verified buyers possible:

• 3M+ opted-in U.S. consumers
• Visibility into 1 in every 150 U.S. shopping trips
• $470B in observed transactions
• Ranked #1 Loyalty App in the U.S. by Newsweek, two years running

Watch the full story 👇

[Aleyda Solis 🕊️ @aleyda]

For voice search optimization: “we collaborated on a new https://t.co/tfrE3AtccW structured data specification called speakable for eligible publishers to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant” https://t.co/6tIpLoX6Mv