Building a nice-to-have product is twice as hard as building a must-have.
With nice-to-haves, you have to sell twice:
1. Convince the buyer they actually have a problem.
2. Convince them your product is the right fix.
With must-haves, step one is already done. You only compete on execution.
True must-haves tie directly to basic human needs:
• Housing
• Food
• Mobility
• Social connection (friendship and romance)
• Entertainment and personal growth (sports, hobbies, travel, curiosity)
The further away you are from these basic needs, the less of a must-have product you are. You get less natural inbound, forcing you to do heavy outbound prospecting just to convince people they have a problem before you can even pitch your solution.
Do you agree with this, and are there other basic needs you would add?
@vinctkng For sure, these context windows have been eating all the tokens. But then how do you switch to a new conversation for a project you've already started without losing all the context about it?