Thomas Squire

Design Director at AREA 17

[Upscale Conf @upscaleconf]

@AREA_17_ @thomassquire @magnific The relaunch leans into pink as a color of rebellion and bravery, the decision to go against the grain

Paired with a geometric shape language that stretches and expands, so the whole system always feels like it is pushing the edge #UpscaleConf

[Upscale Conf @upscaleconf]

📹 Jassica Bouvier and Thomas Squire (@thomassquire), from @AREA_17_ - The new rules of creativity at #UpscaleConf San Francisco 2026

[Upscale Conf @upscaleconf]

Behind every breakout AI company is a brand story. Thomas Squire helps build them

As Creative Director at AREA 17, he works at the intersection of brand, experience, and technology, guiding companies like ElevenLabs & Plaud AI through transformation

Catch him at Upscale Conf SF

[Thomas Squire @thomassquire]

@matiii Soo cool 😵

[Thomas Squire @thomassquire]

@austin_malerba @ammaar @AREA_17_ @elevenlabs @radix_ui @shadcn So exciting to see this live 🔥

[Thomas Squire @thomassquire]

@RichBaird UI is stunning ✨

[Thomas Squire @thomassquire]

@RichBaird One of my all time faves

[AREA 17 @AREA_17_]

In our collaboration with @OpenAI, we created a design system that would grow with the organization while pushing the visual boundaries of emerging technology. Our approach was to holistically leverage design to positively strengthen the connection between tech and society. 👇

[Thomas Squire @thomassquire]

@ArnaudAlves https://t.co/p17v0ADK6b This CSS plugin by @markdalgleish can achieve this new Figma behaviour in code until the native CSS has more browser support

[AREA 17 @AREA_17_]

As its audience expanded, @OpenAI needed a holistic strategy to tell audiences who it is, what it does, and why it matters to society. Learn how our partnership demystified world-transforming tech while underlining a commitment to a safe AI future: https://t.co/TL45bcSvdM

[Thomas Squire @thomassquire]

@MrKyleWilkinson They seem to have already reintroduced it, if you check out their Men's Winter 23 collection https://t.co/FCYcUHZeAY

[George Eid @geid]

Going beyond UX: @NeriOxman speaks of Nature-Centered Design. Don Norman (@jnd1er) speaks of Humanity-Centered Design. Both are urging designers to look beyond the user experience and consider the impact of our choices on nature and society.

[Siteinspire @siteinspire]

New site on @siteinspire: Bodewise → https://t.co/FU0dcmTFbH

[AREA 17 @AREA_17_]

We're #hiring! Join the AREA 17 Paris team as a Senior Strategist. Strategists play a key role in defining and advancing the strategic vision of the brands we partner with and the digital products that we co-create. Rejoignez-nous ! https://t.co/kJLiU0yVmx

[Thomas Squire @thomassquire]

@EveWarren1 Memories 😭😭😭

[Twill CMS @twillcms]

We’re thrilled to share that @artinstitutechi has open-sourced their Twill website code, keeping with the museum’s ethos of active learning and dialogue. Access AIC’s ongoing growth of the platform following launch with @AREA_17_ using an open license at https://t.co/qvX3LmBo6R.

[AREA 17 @AREA_17_]

Our founder @geid spoke at an @advertisingweek EU panel about how design agencies can be a positive influence on how we use the internet. Here’s part of his chat with Jumoke Adekunle of @depop, Patrick Stal of @WorldRemit, and Neil Barrie of @21cbrand.

[Thomas Squire @thomassquire]

https://t.co/sf3lZftIDr

Updated site for @NeriOxman by @AREA_17_

[Thomas Squire @thomassquire]

“Behavioral branding operationalizes a brand’s purpose, charting a new trajectory for a business’s future. By creating a channel experience that invites employees and customers to the conversation as active contributors to the brand" — @geid https://t.co/gvSSrQunh1

[AREA 17 @AREA_17_]

“Will we create a more human future by increasing people’s freedoms and wellbeing on a sustainable planet, or will it continue down the current path towards centralized power, misinformation, and distraction?” -@geid in his latest op-ed for @brandingmag: https://t.co/0bBDEhLhdU