.@NASCAR has developed a back-to-roots marketing campaign that has the tagline, “Hell Yeah,” per people familiar, as the racing series prepares its branding efforts for the 2026 season. https://t.co/fE8t1iuXgA
One of problems with social media is that it rewards outrageous. It's an attention game so the more outrageous the better.
So the most divisive takes from anywhere gain traction and get picked up by the other side as fuel. And the algorithm does the rest to divide us.
🎉 29 years of Jayski’s! 🎉
We’ve just completed one of the biggest updates in site history — more than 75,000 archived stories are now searchable, giving fans access to over 100,000 pages of NASCAR news and history.
🔎 Dive into the archives here: https://t.co/uy7ovmxE8r
.@NASCAR says it has had over 15 million unique visitors play NASCAR World roughly 75 million times in the @_DrivingEmpire game on @Roblox since it launched nine weeks ago.
NASCAR’s EchoPark Automotive Grand Prix averaged 4.1 million viewers on Fox—double the average viewership for Luka Dončić’s Lakers debut.
If you take out football, NASCAR ratings more than hold their own when compared to the rest of the sports landscape.
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@msande1111@NASCARInsights On that first image, you click the three vertical dots and you’ll have an option to get to that data during a live race. Admittedly we need to surface that better, but it’s there.